2021 Reckitt Benckiser Mavericks Case Challenge

Well, your innovative business idea is about to meet finance that will aid it to skyrocket. Actually, the Reckitt Benckiser Mavericks Case Challenge is targeted at few countries. Basically, this challenge encourages individuals to apply their innovative business ideas and stand a chance of winning this challenge.

Currently, applicants are invited to apply for the 2021 Reckitt Benckiser Mavericks Case Challenge, eligible persons will be considered for this program. So if you think you have what it takes to be the first global Maverick, this post is for you.

You can also scroll the table of contents below to get an overview of all that this post entails.

About Reckitt Benckiser Mavericks Case Challenge Application

RB believes that business has a responsibility towards the social framework it operates within. In fact, this helps to stand out as a Business with purpose.

However, Reckitt Benckiser Mavericks want business ideas that have a greater social or environmental impact, that address critical issues facing the country and have the power to bring positive change.

Basically, RB Global Challenge looks for pathbreaking and self-sustaining ideas with significant social impact from the brightest students.

You can watch the top B-schools from India, Nigeria, South Africa, and Brazil compete through 5 grueling rounds for a chance to win the coveted title of RB Maverick 2021.

Also, check out the list of eligible countries, this could be the turning point opportunity you have been looking for.

Eligible Nationality

Students from the following countries are eligible to apply for Reckitt Benckiser Mavericks Case Challenge;

India
Nigeria
South Africa
Brazil

What is Reckitt Benckiser Mavericks Case Challenge Benefits

Although your plan can be based on any RB products across the Health and Hygiene categories, it must adhere to the following parameters:

Demonstrates Performance: We expect an innovative business plan that defines a clear goal. The plan can either be a product or service innovation or a brand extension in the area of Health & Hygiene
Demonstrates Profitability: Is financially profitable (short-term) and self-sustained (long-term)
Demonstrates Purpose: Tackles a *social issue at ground level

If you believe in the power of ideas and identify with our core values of Entrepreneurship, Ownership, Achievement, and Partnership, you are already halfway there. Combine your unconventionality with a zeal for doing the greater good, and grab the chance to be termed a Maverick!

How Can I Participate?

Stage 1: Idea Submission

The competitors will register your team of 3 members through a registration form on the Mavericks Nigeria
Register your team of a maximum of three members through a registration form. You will receive an email that will confirm your participation and will allow you to upload your business plan
It is mandatory to submit your plans in the prescribed template, available in the Maverick’s kit. You can download the kit here or refer to the confirmation email
The deadline to submit your plans is October 16th by 6:00 am. Your entries should be saved in either .ppt, pptx, or PDF and not exceed 10 slides
The Mavericks’ Kit also contains guidelines for submission, which must be followed in order to qualify for the next round
The evaluation process will take place between October 17th – October 20th, where a jury panel entrusted by RB will evaluate the entries from participants in Nigeria.
Also, entries will be evaluated on 3 key parameters – 1) An idea that is unique. 2) A plan that is profitable. 3) An outcome that makes a social impact
Finally, top ideas shortlisted will make it to the second stage where the ‘Mavericks to be’ will get a chance to present their ideas to the panel

The shortlisted teams will be invited from October 25th to present a detailed business plan to the Panel.

Innovative Plan Requirements

The business objective and a detailed roadmap to achieve the objective
If your plan is that of a product extension, it must involve at least one of the RB products from the health or hygiene segments.
Also, the plan must have a strong sense of purpose – providing a solution to a social issue
Each team will be given an opportunity to have discussions and reviews with the RB brand team
The teams can share photos and videos on the Mavericks website through live feed from social media by using #RBMavericks20

Rules

Basically, think of a catchy name that best describes your team
Then, share your photos and videos on social media channels (Facebook, Twitter) by using the challenge hashtag #RBMavericks20 and #[name of your team] to claim your content on www.rbmavericks.com
Don’t forget to tag @rb.in on Facebook while sharing your posts
After Panel deliberation, the Panel will announce top teams across Nigeria that will compete in the final round.

Stage 3: Final Assessment

The shortlisted Top 12 teams will be invited to present a detailed business plan to the final jury 13 and 14 noveThe Final assessment will happen on November 7th, where the finalists will compete with one another for a space in the international grand finale
One team from Final round will progress to the International grand finale where 4 teams from India, Nigeria, South Africa, and Brazil will fight it out for the coveted title