Currently, in the world, sports sponsorship deals in football are moving to the next level. As the year passes by sports sponsorship in football is booming. Unlike before, sports sponsors were not spending much money on marketing with athletes, sports teams, or sporting events.
For instance, football is a popular game and has a collaboration with several major brands. And these brand earnestly yearn for exposure, so to them, getting a deal with any football team, association, a player can help so much in running their business.
So also, for the players, obtaining a sports sponsorship deal brings them money, which allows them to improve against their opponents. So who claim to be the biggest sports sponsors of football? Which brand gives the most and biggest sponsorship deals in football? Yes..here, in this article, we bring to you a list of the Biggest Football Sponsorship Deals in the World. As well as highlighting their brief description regarding their involvement in this spunky sport. Take a tour, and enjoy!
Top 10 Biggest Sports Sponsorship Deals in Football
#10. Paris Saint-Germain
Sponsor: ALL, Accor Live Limitless
Deal: $32 million per year, but expiring in 2019.
The Paris Saint-Germain football club, commonly known as Paris Saint-Germain, SG Paris or simply PSG, is a French professional football club based in Paris. Founded in 1970, the club traditionally uses red and blue kits.
ALL, Accor Live Limitless, the new hotel lifestyle loyalty program, will become the main partner and sponsor of the team’s shirt from the 2019-2020 season. It will replace Emirates Airline, the Dubai-based company whose logo appears on the club’s shirts since 2006.
A source close to the club said that the new agreement could place them among the “best four for the best contracts in Europe”, which could represent an amount exceeding 50 million euros per year.
The annual value of the partnership with Emirates was approximately $35 million. Although the terms of the new agreement were not disclosed, reports published last summer indicated that PSG was seeking a higher value contract at $90 million per season.
#9. Bayern Munich
Sponsor: Deutsche Telekom
Deal: $33.4 million per year, running until the end of the 2022-23 season.
FC Bayern Munich is a German sports club based in Munich, Bavaria. He is best known for his professional soccer team, which plays in the Bundesliga, the best soccer league in Germany and is the most successful soccer club in Germany, having won 22 national titles and 15 cups.
Bayern Munich has won the largest sponsorship agreement in the world. £25.5 million ($37.3 million) a year at Deutsche Telekom, whose T-Home brand adorns the Bundesliga team jerseys. The contract, which will run until 2023. Hence, places Bayern at the top of the BNET Global Football Sponsorship League classification.
#8. Tottenham Hotspur
Sponsor: AIA
Deal: $45 million per year, running until the end of the 2021-22 season.
The Tottenham Hotspur Football Club, commonly known as Tottenham or Spurs, is an English professional football club based in Tottenham, London, which plays in the Premier League.
Since 2013, AIA has entered into an exclusive bancassurance agreement with Citibank that covers 11 AIA markets in the Asia-Pacific region. In August 2013, AIA became the official partner of the Premier League football club Tottenham Hotspur.
The previous club agreement was due to expire in 2022, but the new agreement provides for the agreement to extend its association until the end of 2026/27. After having sponsored the North London team since 2013.
The new Spurs deal has been announced on the club’s website and is consistent with the Chelsea contract of £40 million a year with Yokohama Tires in 2015. But it is not yet rewarding because the Manchester United deal with the brand of American Chevrolet cars, it’s worth it. Which is approximately around 50 million pounds a year.
#7. Manchester City
Sponsor: Etihad Airways
Deal: $48 million per year.
Manchester City Football Club is a Manchester-based English football club that participates in the Premier League, the highest level of English football. Founded in 1880 as St. Mark’s (West Gorton), it became the football club of the Ardwick Association in 1887 and in Manchester City in 1894. The headquarters of this club is located in the stadium of the city of Manchester, in Es from Manchester. Maine Road since 1923.
Manchester City will deposit up to £400 million under its new sponsorship agreement with Etihad Airways. Which makes it the largest such agreement in the sport and will strengthen the city’s position as a football club. Soccer with unprecedented financial strength.
Manchester City and its stable sister clubs sponsored a 10-year contract with Puma for £650 million. It is understood that the contract with Puma will raise the City Football Group (CFG) to £65 million per season over the next decade.
The agreement with Etihad includes a 10-year extension of its partnership with the City, as well as financial support. For what will be known as the Etihad Campus, a vast territory surrounding the stadium that already includes the Fan Village City Square. Other important developments are planned, including a new training camp and a sports science center.
#6. Liverpool
Sponsor: Standard Chartered
Deal: $50 million per year, running until the end of the 2022-23 season.
The Liverpool Football Club is a professional football club located in Liverpool, England. Which participates in the Premier League, the highest level of English football.
In September 2009, it was announced that Standard Chartered had agreed to become the main sponsor of Liverpool Football Club. Specifically, for the period from July 2010 to the end of the 2013-2014 football season. The operation would have a total value of £80 million. An extension at the end of the 2015-2016 season was approved in 2013 and in 2015. A new extension until 2019 was equally approved.
Liverpool FC announced also that AXA, the world’s leading insurance brand, will become a leading partner. And the club’s new official partner in training kits for the 2019-2020 season.
To launch this new partnership, the AXA brand will appear in the New Balance clothing collection of the Reds next quarter.
Liverpool will begin training in the new lineup this summer before the 2019-2020 campaign.
#5. Arsenal
Sponsor: Fly Emirates
Deal: $56 million per year, running until the end of the 2023-24 season.
Arsenal Football Club is a professional football club based in Islington, London, England, which plays in the Premier League, the highest level of English football.
Emirates, the largest international airline and the Arsenal football club, today announced a new sponsorship agreement. The sponsorship, the largest ever signed by the club and one of the largest in football, gives the airline a five-year extension of its association with the club until the end of the 2023 season. 2024.
Arsenal will increase its purchasing power by £ 20 million a year from 2019, after signing a sponsorship agreement for a new shirt with Emirates worth more than $ 200 million by 2024.
The Premier League football club, Arsenal, has also officially announced the signing of an agreement to allow adidas to become a supplier of kits early next season, beginning July 1, 2019. The team London He is currently equipped with the German Adidas competitor, PUMA.
Reports suggest that the new deal represents about 60 million pounds a year (about $ 78 million) for five years, doubles the profitability of the current club deal with PUMA and places the Adidas’ Arsenal kit ranked third behind Barcelona (Nike, $ 183 million per season). and offers from Manchester United (adidas, $ 98 million per season). It is believed that PUMA has paid around £ 30 million a year to sponsor the Gunners in the last five seasons.
#4. Chelsea
Sponsor: Yokohama Tyres
Deal: $60 million per year, running until the end of the 2019-20 season.
The Chelsea Football Club is a professional English football club. Founded in 1905, they participate in the Premier League, the first division of English football. Chelsea won the fourth-highest number of elections (31) among English football clubs.
The Chelsea Football Club has announced one of the largest T-shirt sponsorship agreements in the history of the sport. According to the Daily Telegraph, the five-year deal with Japanese tire manufacturer Yokohama Rubber is worth almost £40 million a year ($60 million). This agreement is worth more than double the previous agreement between Chelsea and Samsung Electronics, which paid 18 million pounds a year. The Blues will present Yokohama in their shirts after 10 years with Samsung.
According to Standard Chartered, they have stated that we have been the main sponsor of Liverpool FC since 2010. And we are just getting started! Our relationship with the club will continue until the end of the 2022-23 season. Which makes it the second-longest sponsorship agreement in the history of the Reds. But it is more than a sponsorship; It is a shared connection based on values and inheritance. This allows us to work with Liverpool FC to create unique and invaluable experiences for our clients, communities, and followers around the world.
#3. Barcelona
Sponsor:
Deal: $61 million, running until the end of the 2021-22 season.
The Futbol Club Barcelona, commonly known as Barcelona and colloquially known as Barça, is a Spanish professional football club based in Barcelona, Catalonia, Spain.
Barcelona signs a sponsorship contract with Rakuten. Barcelona has signed an annual t-shirt sponsorship agreement of £47m ($58m) with the Japanese online company Rakuten. He is one of the biggest sponsors of soccer jerseys ever seen and could make Barcelona richer than Real Madrid, currently the richest club in the world.
Specifically, the agreement will be valid until June 30, 2021, with the possibility of an extension of one year. The club will receive 55 million euros a year from the contract approved by the members at the Extraordinary General Assembly in December.
The Japanese e-commerce giant, Rakuten Inc., will pay 220 million euros (235.4 million dollars) to have its logo appear on the shirts of the FC Barcelona football team. For four years as part of One of the contracts most important sports sponsorship.
#2. Manchester United
Sponsor: Chevrolet
Deal: $68 million per year, running until the end of the 2020-21 season.
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England. Which competes in the Premier League, the highest level of English football.
The Manchester United shirt sponsor deal and agreement with Chevrolet is the only car brand football deal. Yet the agreement of 60 million euros per year (68.8 million US dollars) ranks third on the list.
#1. Real Madrid
Sponsor: Fly Emirates
Deal: $80 million per year, running until the end of the 2020-21 season
The Real Madrid Football Club, commonly called Real Madrid, is a Spanish professional football club based in Madrid. Founded March 6, 1902, under the name Club de Football Madrid, the club has from the beginning a white set for the house.
Real Madrid and the Fly Emirates have renewed their jersey sponsorship deal in a new €70 million deal over the next five years. This new agreement, worth a total of 280 million euros, will be the most lucrative sponsorship agreement ever seen in the world of football. It is lower than the 55 million euros awarded each year by Barcelona FC with Rakuten. And the 62 million annual euros granted by Manchester United place with Chevrolet until 2021.
In Conclusion
Basically, in this article, we have brought to you the biggest sports sponsorship deals in football. Which we can say that Real Madrid is the most valuable football team in the world, according to this analysis based on their value from sponsors.
In doing so, Real Madrid has doubled the record contract between Manchester United and Chevrolet. The automaker pays $80 million a year to the British giants over a seven-year period.
FC Barcelona is in third place with an annual income of 61 million dollars from Rakuten. While Chelsea has signed a contract of 60 million dollars with Yokohama towards the end of last season.
Arsenal, which has just extended its contract with the Fly Emirates, has announced the signing of a contract worth $56.2 million. Ahead of Liverpool ( Standard Chartered), the trio of Premier League, Manchester City (Etihad Airways). Leaving Tottenham Hotspur (AIA) with 48 million dollars business in place the Eighth position.
Bayern Munich is the only German team in the top 10, its long-time partner, Telekom, pays them $33.4 million a year. While Paris Saint-Germain completes the top 10 by receiving $32 million a year from the Accor Live Limitless.
Very interesting read.