“Is a Communications Degree Worth It?” As expected, a communications degree helps you to communicate information effectively.
For this reason, we have critically discussed the benefits of having a degree in communications. Also, you would get to know the job opportunities a communications degree can get you and their respective salary.
Good communication is very much essential, especially in an industry in order to help sell products to the public. As well as maintaining strong relationships with customers, clients, and investors.
For years now, there has been this huge argument about whether a communications degree is worth it. So also for years now, there has been this stigma attached to the communications majors. Then you might be asking yourself, “what exactly can I do with a communication degree”?
A communications degree will help you better understand how to communicate information to different audiences effectively. As well as taking into account specific business objectives.
Strong communication skills are invaluable in giving meaning and resonance to the company’s objectives. And also in presenting the company and its services or products as clearly as possible to consumers, clients, and colleagues.
What is Business Communication?
A business communication degree is structured to teach you how to develop a convincing argument. Most importantly for the best way to effectively communicate your message. It is a modern marriage of theory and application and is useful in almost any business context.
If you are considering a degree in communication, it is useful to have an innate desire to understand and synthesize what you know in a message that can be used by another person. It is also useful to have strong verbal and written skills. As well as an attitude of help and care and an endless curiosity for the world.
Before choosing a communication major, it is essential to understand the types of degrees available, the type of commitment they need, and the career options they can pursue after graduation. Fortunately, we are here for that.
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The Benefits of Obtaining a Degree in Communication
A degree in communication can be stigmatized, but that does not mean you have to listen to hundreds of existing stereotypes. Specialization in communication has many advantages.
One of the main benefits is that you can take advantage of your creative mind at the end of your career and really immerse yourself in different fields of study. This allows you to better discover what you would like to do professionally for the rest of your life. Other careers simply can not help you experiment with subdomains in the same way.
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What Can You Do With a Communications Degree?
For professionals in the communication sector, the level of training dictates a large part of the potential professional communications career.
Graduates in communication have long been valued within the companies within the human resources teams, contributing to the recruitment, training, and retention of valuable personnel.
The careers you can follow with a communications degree include:
- Business executive
- Human relations manager
- Public relations manager
- Marketing executive
- Advertising executive
- Media planner
- Web content manager
Often studied in conjunction with media studies or journalism at the undergraduate level. Communication is also offered as a subject in its own right and can be further developed through postgraduate specialization.
Alternatively, you can start by studying for a bachelor’s degree in communications before continuing with a master’s based on the domain, such as digital marketing.
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Types of Communications Degrees
An associate’s degree may be sufficient for a beginner position in the field, but it probably will not allow you to access the higher levels of administration. In general, a bachelor’s degree is the minimum requirement for careers with advancement potential. Although more elite leadership positions may require a communication master’s degree or several years of experience.
It may be possible to continue education while maintaining a career, and some companies even pay employees to obtain advanced degrees of professional development. In some cases, the principal directors of the sector may have a PhD degree.
But a master’s degree generally provides access to a higher level of leadership. If you are trying to decide whether or not you want to specialize in communication. Here is what you should consider making sure your communication degree is useful.
Associate Degree in Communication
Usually, an associate’s degree is not enough for significant professional advancement, but it’s an excellent first step toward a bachelor’s degree. It is often possible to complete an associated program while you are still working. Including online communication training.
Holders of associate degrees looking for communication positions may find that their options are limited. But there are many entry-level positions. Average salaries for associate degrees are in the lower part of the salary range. But some positions, such as a technical writer or executive assistant, offer competitive salaries.
Bachelor’s Degree in Communication
Most competitive communication positions require at least a bachelor’s degree. The bachelor’s program goes beyond introductory courses at the associate level. And basically covers more specialized skills, such as organizational communication, public relations, rhetorical analysis, and media communication.
Graduates with a bachelor’s degree in Communications can find employment in a wide variety of sectors and positions. And also the degree offers generally competitive salaries and potential for career progression. However, many executive positions are only open to candidates with a master’s degree or extensive experience.
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Masters Degree in Communication
A master’s degree is the gold standard for many careers in the field of communication. Especially in paving the way for management positions with higher responsibilities and higher salaries. Beyond the basic knowledge of a bachelor’s degree, a master’s degree in communication explores the theory of advanced communication. Hereby, preparing graduates for high-level analysis and supervision of an organization’s communication strategies.
The degree may include the ability to focus on a specific area of communication. Which may open specialized professional careers, such as media communication jobs or organizational communication jobs. Communication salaries at the master’s level are generally high. And the degree is sufficient for most careers outside of university research.
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Doctoral Degree in Communication
A doctoral degree in communication usually prepares graduates for positions in the fields of business research and the academic world. Rather than direct participation in a lower-level degree.
For a student interested in interacting with the public and shaping the public perception of an organization, a PhD may seem too abstract. But for those interested in exploring the psychological, social and economic processes that underlie communication. The field offers the opportunity to develop new methods and concepts for organizations to use.
After obtaining his doctorate, many communication majors continue their studies and conduct their own research and teaching courses. Others may hold research positions in companies and, in some cases, achieve the highest levels of management.
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What Jobs Can I Get with a Communications Degree
Many employers felt that a strictly specialized degree in communication did not prepare students to acquire the global skills necessary to succeed in the world of work. Other communication graduates are satisfied with the jobs they have achieved since graduation.
The charts below describe some of the most popular positions for each grade, as well as a summary of your average salaries. This communication degree salary is worth it.
Jobs With an Associate Degree in Communications
#1. Office Manager
Office managers organize the basic functions of an office environment. Such as scheduling meetings, ordering office equipment, and maintaining facilities. Communication students majors use their problem-solving and analytical thinking skills for this position.
#2. Customer Service Representative
These professionals serve as a liaison between senior management and corporate clients. Thereby, identifying the needs of both parties and maintaining productive relationships. Customer service representatives need to understand effective communication practices. In order to properly identify customer needs and develop effective strategies to meet them.
#3. Executive Assistant
As executive assistants, these professionals usually answer the telephone, organize documents, prepare reports, filter visitors and schedule meetings. Executive assistants facilitate the interactions between their business leaders, their managers, and their clients. Therefore, they need a solid understanding of communication practices to ensure the proper functioning of a company.
#4. Sales Associate
Typically, sales associates work in retail environments, interact with customers. As well as operating cash registers, answer questions, and act as a public face for retailers. These associates use their communication skills to determine the client’s needs and interact with them in a complacent and respectful manner.
#5. Technical Writer
Technical writers create manuals and other support materials that help the general public understand complex technical information. These writers need a thorough knowledge of effective communication and great writing ability. Which helps them specifically to translate specialized technical information into general education that can be understood by laypersons.
Jobs With a Bachelors Degree in Communications
#1. Communications Specialist
Communication specialists develop and maintain the relationship of an organization with the public. They can be responsible for producing press releases, managing news production, maintaining public relations, and defining social media strategies.
Communication specialists have many roles in a company. And at lower levels, they can focus on just one aspect of an organization’s communication strategy.
#2. Public Relations Specialist
Like communication specialists, public relations specialists focus on the relationships of an organization with the public. With a focus on maintaining a positive public image. Public relations specialists may be responsible for developing more specific image creation strategies and tasks. Such as writing speeches and creating press releases.
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#3. Marketing Communications Specialist
These specialists coordinate the public communication strategies of an organization with a focus on marketing to manage customers’ and clients’ relationships. Marketing communication specialists can promote your organization at events, develop marketing strategies. As well as to coordinate promotional materials, produce marketing copies, and organize social media efforts.
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#4. Online Marketing Content Writer
Online content writers create digital content for blogs, websites, social networks, email, and other digital communication channels. These content specialists must have strong verbal and written communication skills and must determine the needs of consumers and the organizations for which they create content.
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#5. Social Media Specialist
One of the newest professions in the communication industry, social media specialists helps companies develop strategies for online platforms such as Facebook, Twitter, and Instagram. These professionals have to be aware of the evolution of social networks because the techniques to reach consumers are constantly evolving.
Jobs With a Master’s Degree in Communication
#1. Communications Director
Operating at higher levels of management, these highly trained specialists are responsible for organizing and managing most aspects of the communication strategy of an organization. In general, the supervision of many other employees. Administrators focus less on the individual aspects of communication strategies as a whole and often communicate with other leaders.
#2. Marketing Communications Manager
These managers oversee marketing strategies and develop plans to increase the market share of their organization. In general, responsible for the most important aspects of a company’s marketing strategy. They can conduct market studies, carry out the market analysis process and initiate the last call for pricing and budgeting strategies.
#3. Public Relations Manager
Often focused on relationships with the media, public relations managers are responsible for maintaining the public image of the company. Usually by leading a team of public relations specialists. Their tasks may include organizing press conferences and answering questions from the public. As well as developing public relations strategies and writing speeches for company executives.
#4. Senior Copywriter
In general, working at the highest level of a company’s creative department, senior copywriters develop ideas for advertising campaigns. As well as dictate most of the written voice of the organization. They often exercise editorial functions, supervising young editors to help them develop their writing skills.
#5. Community Relations Manager
Functioning in a manner similar to public relations, community relations managers strive to develop and maintain relationships of the organization with community members, rather than just consumers. Just as public relations managers, they interact with the media to create a positive public image of their organization. These managers often oversee charitable contributions and corporate volunteering programs.
Salary: $76 540
With a Doctoral Degree in Communication
#1. Postsecondary Professor
Being employed in colleges and universities, post-secondary professors have the highest level of knowledge in their field. At the beginning of their careers, professors usually spend more time teaching and training future communication professionals. Little by little, as they progress and their permanence, most of the professors devote most of their energies to research in communication.
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#2. Senior Researcher
Experienced senior researchers devote their energy to new research in the field of communication. Therefore examining the effectiveness of existing practices and exploring new approaches to communication through qualitative and quantitative research. Researchers can use in universities, research centers, non-profit organizations or private companies.
Salary: $80 836
#3. Research Fellow
Research fellows often work with experienced investigators conducting research on communication concepts. The position of the general offers less freedom because the university can do its research based on the needs of the organization. Or under the direction of experienced researchers. However, they may also be free to explore their own interests.
#4. Public Relations Director
Operating at the highest level of a company, the public relations directors are responsible for the overall strategy of communication of the company. As well as supervising dozens of employees, depending on the size of the company. They direct global public relations strategies and assign tasks to lower-level employees.
#5. Chief Communications Officer
The chief communications officer (CCO) is responsible for all communications of an organization and is the executive that all other communication executives report.
Supervision of communication processes at the macro level, the CCOs will ensure that the general message of a company remains constant in all communication channels, including within the organization.
Typical Careers in Communication
Here we examine a selection of more typical careers in communication. From human resources departments to the world of advertising, discovering the functions in which your communication skills are most needed.
If you are interested in digital and new media opportunities, take a look at the less typical communication careers below.
Communication Careers in Business
With communications playing such an important role in any company or organization, a communication degree is an excellent way to enter the business world.
Whatever the product or industry, first-level communication roles will require that you demonstrate strong oral and written communication and presentation skills. As well as knowledge of how a company operates in various departments.
After gaining experience, there is also a potential for professional career development in management, leadership, and training positions.
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Communication Careers in Human Resources
As a key department of any large company, human resources are essential to develop and maintain the ethics, performance, and motivation of workers. Basically, as a communication graduate, your role will likely be to provide the right information at the right time to the right people in the company.
You can also get involved in hiring new employees, in the knowledge of training or professional development programs. Or in communicating company policies and regulations specifically.
Careers in communication in this field will benefit from the ability to maintain relationships. As well as communicate well with many types of people.
Know More about Human Resources Degree Here What Can I Do With a Human Resource Degree? Career & Salary
Communication Careers in Marketing, Public Relations, and Advertising
Marketing, Public Relations, and Advertising are three other good answers to the question “What can you do with a degree in communication?“. In these related fields, graduates in communication can be useful in providing effective oral and written communication to consumers, colleagues or clients.
This could take the form of press releases, advertising texts, corporate presentations, and printed campaigns. As well as participation in media events and the continuous development of professional relationships with customers and the media.
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Communication Careers in Media
The number of jobs in the media with a degree in communication is important. As is logical since the main objective of the media sector is to communicate information and provide entertainment.
Whether you want to get involved in television and film production, magazines and newspaper journalism, or in online and digital channels.
Media Careers require graduates with excellent communication skills and the ability to manage and disseminate information in a relevant and attractive way.
However, the media is a very competitive industry and it is unlikely (though not impossible) that you will be hired by a major media company. Such as the BBC or the Huffington Post right after you graduate.
Relevant professional experience is essential. Therefore, those who wish to enter the world of media should consider doing an internship or getting involved in media productions for students while continuing their studies.
In order to increase their chances of obtaining a similar role after obtaining their degree.
Those interested in journalism may also consider building a portfolio of their own journalistic work and/or obtaining a relevant postgraduate degree.
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Less Typical Careers in Communication
What can you do with a communication degree if you do not want to enter the typical careers described above? Continue reading to see a selection of less typical jobs with a degree in communication, ranging from film producer to legal secretary.
Keep in mind that this list is not exhaustive, Graduates in communication are in demand in almost every industry you can think of!
Communication Careers in Digital Media
The digital media industry is basically transforming the way society uses media and information. Online news sites, social networks, and digital technologies are all areas of the industry that continues to grow every day.
Hereby, results in a significant increase in employment opportunities. Most especially for people with a combination of communication skills and digital skills.
If you are interested in a career in the media but are concerned about the longevity of print media, digital media is the way to go! This field increasingly encompasses careers in journalism, video production.
As well as web design, social networking, and online publishing. To name a few – more and more roles appear as technologies and behavior the public continues to evolve.
Although most people entering the legal sector can do this with a postgraduate degree or a specialized law degree. Communication graduates may be interested in administrative and organizational functions. Especially, when working for local civil and criminal courts or national or even companies of autonomy or law.
For example, communication graduates often occupy the roles of legal secretary and paralegal. A communication degree could also be an excellent starting point for the application of law school.
However, if you do not want to acquire other skills, your progress in this area is limited. Due to the requirements imposed by the characteristics such as a lawyer or a lawyer. Depending on the company you hire, however, it may be possible to obtain additional qualifications during the work.
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Communication Careers in Education
Another option is education, where your communication skills are undoubtedly needed every day! To be hired in elementary or secondary school, a teaching degree is needed.
Depending on the country you want to work with, it will take at least a year. For higher education, in institutions such as colleges and universities. It is more than likely that you need a bachelor’s degree in a specialization related to teaching.
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Professional Resources for Communication Majors
Public Relations Society of America: One of the main associations of public relations and communication professionals, PRSA has more than 21,000 members throughout the country. The organization offers networking events, professional development seminars. As well as educational resources, job offers and a variety of professional licenses and certifications.
Global Alliance for Public Relations and Communication Management: Representing more than 160,000 public relations and academic professionals from around the world. The Global Alliance seeks to unify public relations professionals. So also to raise global professional standards and improve communication among professionals around the world. The organization also supports education and research initiatives.
American Association of Advertising Agencies: Focused on the intersection of creativity and commerce, the 4As network offers many resources for the advertising industry. Such as events, research, leadership training, and education programs for high school students. The organization also provides resources for specific sectors, such as automotive and travel.
American Communication Association: A virtual organization for professionals and academics, the ACA focuses on the role of technology in the field of communication. The organization brings together professionals to share knowledge and create a community. ACA publishes a peer-reviewed journal devoted to communication studies.
Association of National Advertisers: The ANA supports professionals in advertising, business, and industry in general. Members benefit from conferences, an extensive library of training and education materials. As well as professional publications, training sessions and communications with industry experts.
Communications Degree is learning to communicate information effectively. And it is most effective in many industries these days. For this reason, we have critically discussed the benefits of having a degree in communications.
Hereby making you understand that and as well as answer the questions “Is a Communications Degree Worth It”? Also, including the communications degree job opportunities and their respective salary.
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Frequently Asked Questions
Honestly, recent graduates with a degree in communications earn an annual median of $42,100 per year according to Payscale. Besides, a degree in communication may not pay off immediately after graduating, but has the potential to become quite lucrative
Actually, a communications degree can help you to study the best practices for conveying information on interpersonal and organizational levels. However, many communications majors choose to work in mass communication and media, film, music, television, journalism, public relations, and advertising, among others.
Well, with a communications degree, you can work as:
1. Business executive.
2. Human relations manager.
3. Public relations manager.
4. Marketing executive.
5. Advertising executive.
6. Media planner.
7. Web content manager.
The field in communication is as follows: Communication studies.
1. Cognitive linguistics.
2. Conversation analysis.
3. Crisis communication.
4. Discourse analysis.
5. Environmental communication.
6. Health communication.
7. Interpersonal communication.
Yes, communication is a good career option. Communication can be a major part of everyone’s life because it started at one’s early age. However, it gives you various career options like Radio, PR, Journalism, and Film making.
But it’s the experienced communications professionals who can expect to earn some of the highest salaries. Thus, the average salary of $76,700 for communications specialists, $98,200 for managers, and $175,400 for senior vice presidents, as of 2015 according to the Public Relations Society of America.
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