Actually, the problems facing us today in our society is so much that sometimes we feel like giving up. However, these problems tend not to reduce. But there is a shortage of successful startups solving these problems. This is the reason why the Google startup program has come to fix that. This Google for startup challenge program will help to fix most of the challenges we are facing presently.
Are you an entrepreneur? Do you want your startup to reach the next level? Why not partner with Google now to move your startup higher through the Google startup program.
Well, Google for Startups Accelerator Program is to allow technology startups to build and scale possible companies that have a good social impact to solve the biggest problems in the world. However, these technology startups will do this with the network, people, and advanced technology of Google.
So, Google is looking for 8-10 startups from Europe, the Middle East, and Africa to participate in a six-month accelerator program in early 2022.
What is Google Startup Program?
Actually, Google for Startup Program is a program launched by Google in 2011. It has over 50 co-working spaces and accelerators in 125 countries. Also, it provides startups in all areas with the platform, resources, online content, mentorship and training they need to succeed.
As a part of all launchpad accelerators, startups get:
Besides, the program gives the startups access to Google’s devices, tools, and workshops for the local tech community. In short, Google claims that the startups in its Campuses have raised over $250 million and created over 4600 new jobs.
What is a Startup Community?
Actually, a startup community is a group of entrepreneurs that focus on innovation. However, these communities usually take part in formal and informal meetups. Thus, these meetups include physical meetings, Slack channels, Facebook groups, LinkedIn groups, and mailing lists.
However, here are the reasons why you should join a startup community in your area:
How can I start a startup without money?
Actually, before you start anything, try to focus on the basics. Then, create a clear understanding of your main product and services being offered. Also, try and focus on what makes you different from others in the market. Finally, try to have a unique selling point (USP).
Did you know that your inner entrepreneur might be tempted to do everything on its own? However, this is not the way to go. Honestly, for you to have an edge over others, you must have an incredible team behind your back.
So, find the right people for the right job and look for individuals with the same vision and passion as yours.
Social media in the right manner can change the face of any business. Actually, social media marketing is the most inexpensive yet powerful way to grow your business in a rampant way. This will eventually expand its reach.
Also, it could make your business known to its potential customers in a very proper way. Thus, it is advisable to consider increasing your social media advertising budget. However, by doing this, it can add a lot of value to your business and ensure a high investment return.
Well, this is one of the best and probably the safest ways to grow a business. You should try looking for businesses that aren’t really direct competitor but is serving the same target audience in a different way.
Also, the idea of collaborative marketing has proved to dramatically increase brand recognition, customer value, and customer retention for each.
For a business to be wildly successful, every customer matters a lot. So, if you are new in the business, make sure you treat every customer special. If you don’t, they will not come back.
However, this could mean you giving them the best customer experience or discounts. Also, offer small gifts, discounts, or coupons to your loyal customers, or even feature them on your Facebook page.
Remember that there are multiple review sites, one bad review can spoil your image thereby making others not to give it a try.
In business, it’s very important to know what your competitors are doing than what you need to do next. Do you know what this does? It helps to know who you are directly competing with and what they are offering that you might not.
In a way, you can set your prices competitively and create a relevant marketing campaign. Study recent trends, current competitors, new entrants, assess threats and use this information to improve your business threats.
There are many tools, software, apps out there that can take your business to the next level. However, these tools come packed with a lot of functionalities.
In fact, you can even customize their features as per the requirements of your business. So, while planning and carrying out your project, you can use an all-in-one project management software. Also, you can use communication tools to interact with remote workers and clients to overcome time and space hindrances.
How can an entrepreneur find a mentor?
A Google startup entrepreneur can find a mentor by:
Networking events always help a person to build contacts with other people. So, this now makes an event a perfect opportunity to expand your professional network.
Try to talk to as many people as you can, and don’t be too forward with your aims. In short, just wait for a potential partnership to make itself clear to you.
Also, search for potential candidates based on your industry and/or demographic area. Besides, try to introduce yourself casually and unassumingly before asking for more significant engagement.
Small Business Development Centers (SBDCs) are independent organizations that provide resources, expertise, and advice to emerging entrepreneurs in major cities across the country.
Well, SCORE is an organization that helps individuals start, run and grow their own businesses. Also, there are presently more than 11,000 volunteers in the program, with 320 chapters around the country.
Through SCORE, you can ask for a free face-to-face meeting with a mentor to discuss your business idea. Also, you may be able to form a more lasting partnership.
Are there any industry expos coming up in your surrounding area? Conferences or speaking events regarding your industry? If so, these are perfect places to find someone more experienced than you — and you can learn more about your industry during the search.
Someone on your contacts list might know a cousin or former roommate who went on to become a successful entrepreneur. These types of connections are usually the easiest to build once discovered.
Honestly, your direct competitors will not be willing to give you practical advice on how to succeed. Instead, find your indirect competitors, such as companies in the same industry doing something different.
So, if these companies have been in business longer than you have, their leadership will have enough things to teach you.
Well, volunteering is a good way to build new connections. Here, you’ll meet all kinds of people, from college students to retirees, all of whom will be able to teach you something new.
However, you’ll be giving back to the community in the meantime and possibly improving the reputation of your business in the process.
Requirements for the Google for Startup Challenge Program 2022
Actually, Startups must meet the following criteria:
However, the countries eligible for this Google startup mentorship are countries in Europe, Middle East, and Africa.
Number of Awards
Honestly, it is not specified.
Schedules for Google Startup Accelerator Program?
Bootcamp/High Touch Point #1: Berlin, 23rd of March
Tech Sprint/High Touch Point #2: Tel Aviv, June – Date TBD
Graduation/High Touch Point #3: San Francisco, September – Date TBD
Benefits of Google Startup Program
Some of the benefits which Google has set out for this Google for Startup program include:
How to apply for the Google for Startups Program
Well, it is important to go through all the application requirements before applying. The startup can click on the link below to apply.
Application Deadline for Google Startup mentorship program
Actually, the deadline for application for this Google for Startup program is on January Annually
Frequently Asked Questions
This is a web application and website that permits users to develop and maintain software, usually open-source software. It is developed and maintained by Canonical Ltd.
Google Cloud for Startups gives $100,000 in credit and constant support for eligible startups. This allows startups to focus on building their product without worrying about complex infrastructure. Google manages startups’ application, database, and storage servers so they don’t have to.
The accelerator program will last for six (6) months.
Actually, it will kick off the moment they accept you into the program the week of January 27th and come to a close at the last in-person event late September.
Also, the three in-person events are: Berlin (23rd of March), Tel Aviv (June) and San Francisco (late September).
Well, the accelerator is almost remote. Besides, there will be 3 weeks of on-site commitment in Berlin (March 23rd), Tel Aviv (June) and San Francisco (late September). Google will take care of travel expenses (flight and accommodations) to these events.
The first class of this accelerator is open to startups in countries in Europe, the Middle East and Africa (EMEA).
No. This is because, the first class is designed for-profit organizations.
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