Let’s look at how to start and run your podcast and, even more broadly, how to become a podcaster in 2023. There is no need for extensive technical knowledge or an investment to learn how to start a podcast.
This guide will lead you through every step of producing your podcast in this post, from planning and recording to publishing and promotion. By the conclusion, you’ll be fully aware of how to create a good podcast and, hopefully, carry it out quickly and painlessly!
Table of contents
What is Podcasting?
It is a digital broadcasting technique to educate and entertain listeners about various topics. Sports, crime, history, society and culture, and politics are a few themes covered in this popular content.
Many podcasters decide on a topic for their show and focus on a different part in each episode. Hosts regularly invite visitors to their studios to do interviews with them on topics relating to the focus or theme of their program.
For instance, a fitness influencer or personal trainer can be invited to appear on a health and fitness podcast and discuss various health-related themes each week. This helps the guest and your business since it may raise listener engagement and draw in more customers to your brand and company.
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Who is a Podcaster?
A content producer who creates audio shows and distributes them to listeners via digital downloads.
It’s like hosting a radio show online. Instead of distributing it through a specific channel, the host publishes the files between one or more platforms, where anybody can access them and listen.
Like hosts on traditional radio, podcasters discuss a wide range of subjects in several genres, styles, formats, and lengths.
Even with no journalism degree or years of on-air experience, it is possible to commercialize a podcast and turn it into a profession. However, not all podcasters are successful in doing so.
How Much Do Podcasters Make?
An average podcaster may expect to make $500 to $900 for each episode that receives 10,000 downloads. A popular host may earn up to $30 million yearly. Several variables will affect how much money you can make by creating content for podcasts.
While podcasting may be a very efficient means of making money, the amount of money that podcasters make varies significantly throughout the industry. While many great podcasters make hundreds or millions of dollars, smaller producers may only make a few hundred.
Podcasters who regularly release new episodes and focus on a highly engaged niche audience are more likely to be successful financially than those who only sometimes do so and offer fewer in-demand episodes.
Your marketing and promotion plans and additional income sources may also significantly influence once on your overall earnings. Successful marketers experimenting with various monetization techniques often make more money than those who don’t.
How to Become a Podcaster
You made the right decision to podcast if you are a beginner with no audience. Even while starting one alone can be overwhelming, you don’t have to go it alone.
We’ll walk you through starting a podcast and growing your audience step by step.
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STEP 1: DEVELOP A CONCEPT
A close relationship with your audience is one of the finest aspects of this type of content development. Choosing the right concept for your new podcast is a big part of attracting the right listeners and staying committed to your show.
Define your goals
Think about why you are recording a podcast. Creating leads for a company, establishing expertise on a subject, and creating passive revenue are a few reasons.
As a business owner, learn how to launch a podcast to help you connect with this expanding audience and build your company through content marketing.
The goal of today’s Internet is to win people over, and there is no better way to achieve so than by speaking with your voice.
As a podcaster, you’ll transmit your message to tens of thousands, if not millions, of listeners. However, it’s just you and them to the listener.
Who is your content for?
Incorporate your ideal listener into an avatar. That way, you communicate with listeners by understanding their thoughts and feelings. It helps your podcast feel more personal and relatable to listeners.
Why should they listen?
To expand your audience, you must develop a catch. Learn to express your uniqueness, the issue you’re trying to solve, and the solution you’re delivering. As a result, people have a reason to tune in to your program. A combination of the issue you’re addressing, the remedy you’re proposing, and the original approach you take to address it make up your offering.
What you need to Start a Podcast
- Having a Natural Ability to Speak or Communicate
- A sizable niche is required for podcasting success.
- Before you can begin, you need followers.
Pick a topic you can stick with
It is simple to get excited about a chance like podcasting, but as we have seen before, you need the plan to succeed.
Because podcasting requires some work, take the time upfront to ensure that you pick a subject that interests you. It takes up more brain room than three episodes. It should keep you going for the long haul.
Naming your podcast
Even before they listen to a single word of your show, people often see the title of your podcast. This is a meaningful choice.
Your podcast’s title should appeal to both you and your listeners. From the name alone, listeners should be able to infer what the podcast is about.
Avoid getting too long and wordy if you go down this route. Remember, when recording your episodes, you will need to say the podcast name quite a lot, so make sure it rolls off the tongue.
STEP 2: EPISODE FORMAT
How Long Should a Podcast Episode Be?
It’s time to consider the individual episodes of your podcast after deciding what kind of content you want to release.
A short episode, according to most listeners, is under 15 minutes long. An extended episode would likely be anything that lasted longer than an hour.
However, you should be okay with these numbers because two factors should ultimately determine the length of your episodes.
- Your content
- Your audience
Over time, your listeners will tell you if they think your episodes are too short or too long. Try to survey your audience once a year to gather data like this, and you can adjust accordingly.
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How Often Should You Publish a Podcast?
Your podcast should be published consistently.
Nobody wants to subscribe to an unpredictable podcast. Pick a publishing schedule that is simple to stick to. Later, you can always scale up.
How to decide on a podcast format?
What will your podcast be? How will it be structured? Here are some ideas:
- . Your podcasts feature a single host who interviews individuals fitting a particular theme.
- Written non-fiction. These podcasts often have a specific topic that runs across the entire season.
- . The podcasts give you the information in a super digestible format.
- . The scripted non-fiction podcasts primarily seek to teach something.
- Written fiction. Since they are frequently scripted and professionally produced, podcasts resemble radio dramas.
STEP 3: SET UP PODCASTING EQUIPMENT
What Tools Are Necessary to Launch a Podcast?
To start your podcast, You will need at least
- A computer
- A good podcast microphone
- Podcast recording and editing software
- Podcast artwork
- Podcast hosting
- Call recording software
How to record your podcast?
The magic lies in the editing.
There would be mistakes. Many things will have to be corrected. There will be awkward pauses. And nobody has to be aware. The power of editing lies in this. Here, you have two choices:
- Press “record,” let it go even through all of your errors, and then go back and edit those errors, uncomfortable pauses, and gasps out.
- Press the record button and keep going until you make a mistake. Hit record after pausing, editing out the error, and continuing from where you left off.
Recording & Editing Software
When you plug your microphone or audio interface into your computer, you will need software to record and edit the audio. There are a few choices for this, one of which is software, which is excellent news.
- Audacity: a good quality, free-of-charge audio editing application. For most people, it caters to all your podcasting needs.
- Adobe Audition: has a great workflow and is feature-rich. It’s available through a paid subscription.
How to Script your Podcast
You are prepared to press “Record” once you have everything set up, including a microphone and podcast editing software, but what will you say? Scripting becomes helpful in this situation.
For podcasts, words are recorded in scripts. It’s challenging only to sound like you’re reading if you’ve practiced much. Additionally, it is boring to listen to someone read from a script.
So attempting to practice till eventually producing a complete script will seem unnecessary.
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How to Talk Into a Mic
This is the most challenging step in learning how to launch a podcast. You must get past the impression that you are speaking to yourself. Instead, concentrate on speaking with only one individual. We already discussed your podcast’s target audience and listener identity.
It will sound far more natural and exciting to discuss with them than with yourself or the microphone. This implies that everyone who hears you feels like you are speaking to them personally. And as a result, relationships develop and get stronger over time.
STEP 4: EDITING AND PRODUCTION
Finding Music for Your Podcast
Although it’s not required, many podcasters include music at the start and finish of their programs, if not in between each part, to give their work a more polished appearance.
What File Type Should You Use for Podcasting?
The most common format for uploading a podcast episode is an MP3 file.
STEP 5: PUBLISHING AND PROMOTION
How to Be a Good Podcast Host?
A good host should be curious, genuine, relatable, and a cohesive storyteller.
It’s only sometimes what you do on-mic that counts, too. Research can be a big part of running an engaging and informative podcast especially if you’re inviting guests.
Podcast Cover Art
Just like your episode titles, first impressions are everything. A cover art that stands out is vital when your show lines up against thousands of others in apps like Apple Podcasts and Spotify.
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Podcast Hosting Platforms
You will require a podcast hosting account, sometimes referred to as a media host, to make your podcast available to everyone. Media or podcast hosts are businesses that store your audio files.
They make them accessible to the listeners so they may download, subscribe to, and listen to the podcast. The best venues for listeners to discover new shows are podcast directories like Apple Podcasts and Spotify.
FAQs
According to a recent Bloomberg story, some podcast guests pay over $50,000 to be interviewed on a show. Few listeners must be aware of the technique, although it seems prevalent in the business, bitcoin, and wellness genres.
You can begin charging for ad space on your program after it reaches a subscription base of at least 5,000 viewers each episode. You can generate a substantial income from podcasting if you combine ad space with affiliate sales.
The most typical source of income for podcasters is sponsorships. When this happens, the podcast will advertise the sponsor on air. Every episode of your favorite shows certainly has a few advertisements for them. The amount of downloads your episodes receive determines how much money you will receive from a sponsor.
Conclusion
Although it’s simple to launch a podcast, there are many factors to consider if you want to achieve a certain level of quality. Though it could take some time, the outcome is well worth the wait. We hope our Manual might assist you in releasing your first episodes.
References
- geektime.com – How Much Do Podcasters Make?
- skillshare.com – What Is a Podcaster and How to Become One
- indeed.com – How To Start a Podcast Step By Step
- buffer.com – Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts
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