LinkedIn is one of the largest active hubs in the 21st century. Individuals use it to communicate and reach out to one another, but also for hiring qualified candidates by employers.
The candidates also use the platform to showcase their skills and look for jobs.
Jobs posted on LinkedIn can be free or paid, depending on the type of job post you want and the amount of audience you want to be targeted.
LinkedIn job posting costs can be free or a certain amount of money calculated on a pay-per-click daily basis.
Here, we’ll look at the best practices you can employ when posting jobs on LinkedIn, how to post jobs on LinkedIn, and LinkedIn job posting costs.
In addition, there are some tips on posting attractive job ads to get more applicants and a template to guide you in crafting your LinkedIn job posts.
Table of Contents
What is LinkedIn?
LinkedIn is considered one of the world’s largest professional social networks and is a good platform for filling jobs.
The platform is used to search for qualified candidates, and employers use the advertising offers on the site to advertise and promote the open positions they would like to fill.
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Reasons Why You Should Post On LinkedIn
You should post on LinkedIn because it has over 810 million users in over 200 countries.
Also, this platform is used mainly by candidates looking for jobs and employers searching for qualified candidates. According to data from LinkedIn, about 58 million businesses are listed on the platform.
Utilizing the platform, you can advertise your business and drive clients to locate and patronize you. If you are an employer or a candidate searching for a job, this is the right platform.
You can post about your job positions that need to be filled, select the best candidates from a range of candidates, post your skills and qualifications, and seek out enticing matching jobs.
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LinkedIn Job Posting Cost
We cant dive into LinkedIn job posting costs without knowing the type of job posting that can be done using the platform. Using LinkedIn, employers can advertise their job listings through free and promoted job posts.
LinkedIn Free Job Posts
Using this job post method, employers can post job openings freely on the LinkedIn platform but will be restricted to having one free job post open at a time.
Free LinkedIn job postings are usually displayed in search results but will soon slip down in search results over time. If you want to have several job postings simultaneously, you must pay for that service.
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LinkedIn Promoted Job Posts
When you pay for LinkedIn-promoted job posts, you generate more traffic to your job post, and you can also post more than one job at a time. LinkedIn job posting cost for a promotional job is based on a pay-per-click means.
Employers usually set a daily budget for LinkedIn job posting costs, but this isn’t how the platform calculates it. The exact price for the day is based on the number of people that clicked or viewed the promoted post.
LinkedIn doesn’t charge more than the total budget or even more than 50% of the funding for the day.
According to LinkedIn, jobs promoted on the platform tend to get three times more qualified candidates than jobs posted for free.
This is because when the LinkedIn job posting cost is paid, the promotional jobs are made to have a targeted and broader reach.
Relevant and qualified candidates tend to see these LinkedIn job postings. You must have a high daily budget to get more users to see your job post.
That said, the higher your daily budget, the more users you will see in your LinkedIn job postings.
Once you have reached your estimated daily budget, your job post will be removed from active marketing by LinkedIn and become visible as a free job post.
This implies that your posted job will be made available in the general searches where applicants have to search and find it before they can view or notice it. It will not be actively marketed to relevant candidates.
LinkedIn refreshes your daily budget each day, and once your daily limit is reached, then the promotions of the job post will be pushed to resume the next day.
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How To Post A Job On LinkedIn in 2023
To post a job on LinkedIn despite the LinkedIn job posting costs, follow the steps listed below:
- First, register or log in to your account if you have already registered.
- Then, click on join now or sign in at the top right corner of the LinkedIn home page.
- Click on “post a job” to be able to begin the job posting. To do this, you can look for the tile icon at the top right corner of your LinkedIn page and then click “post a job” or post a free job,” depending on the type of LinkedIn job posting you want.
- Next, complete the online form. You must enter basic details about the job positions you want to fill and click on get started for free to proceed.
- After that, you can add the job description. Also, LinkedIn can provide a template for you to use depending on the role of the job you are advertising. You can edit the template, rewrite it, or use it as given.
- Once you are satisfied with your job description, add your skill keywords and a how did you hear about us option, then click on continue.
- Also, you can add a way for applicants to contact you.
- To do this, go to the next page and edit how you want the various applicants to apply for the job, either by contacting your organization, via email, or on an external website.
- You can also add a few prescreening questions you want the applicants to answer in the job ad.
- Once you are done setting up your job post, click on post job for free or post a job to submit.
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Templates/Examples of LinkedIn Job Posting
Using paid LinkedIn job postings, you can advertise your open positions, target qualified candidates, and reach out to potential new employees.
You can use the information from candidates’ LinkedIn profiles to fasten the application process by providing the candidates with the option of applying directly via this information.
To freely share an open position with your network, you can post a status update on your company’s LinkedIn page and encourage your followers to communicate and engage with the post.
Your followers may view your job post, visit your career page to learn about the job, and see if they are eligible to apply or refer someone eligible.
Also, your employees can engage in the job post, share it, or even refer their friends or anyone they deem qualified to per-take in the application process.
Here’s an example of what a LinkedIn job post should look like:
Text: Our company in Texas is expanding, and we currently need a graphic designer. You will handle the company’s graphic designs and logos while working with our team of specialized content writers and website developers so that we achieve positive public engagement and attract more clients.
Call to action: to learn more about the job position and apply, visit (link) or call (contact)
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Tips on How to Craft Attractive LinkedIn Job Posts
LinkedIn researched to figure out how job searchers interact with most of the job posts on the LinkedIn platform. Here are the conclusions below:
The Language
When conversing with your invisible candidates, your tone is essential. The language used in your job description should seem friendly and approachable.
Nevertheless, don’t appear too informal as this could seem unprofessional and result in fewer applicants. Also, avoid using words that appear as masculine traits (such as solid or assertive) in how you post the job.
The Length
It would be best if you didn’t make your job description lengthy; keep it concise. Employers or job posters tend to get more applicants’ attention if they keep the job description around 150-200 words or less.
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The Expectations
Describe what you consider a success in that particular role. Applicants usually like to know what is expected of them if they are chosen for a position.
So, try making room in your job ad to add descriptions of the company’s target and what is expected of the applicants when they are chosen to work for you.
The Relevance
Lastly, your 150-200 words should consist of these three components that applicants would find attractive, they include:
- What the day-to-day activities on the job would be like
- The qualifications involved
- The amount will be paid for the work or service at the end of the month.
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Frequently Asked Questions On How Much Does It Cost To Post a Job On LinkedIn
The highest LinkedIn job posting cost daily is 1.3 times the daily pay-per-click budget. If your daily budget is $150, you could be charged about $195 daily.
With the pay-per-click system used by LinkedIn, once you set your daily budget, you will only be charged when users click your LinkedIn job posting.
No, LinkedIn has no standard price for posting jobs on its platform. This is because all job advertising on LinkedIn is based on the pay-per-click model. Therefore, your clicks determine your daily cost.
Some job board platforms and various sites will syndicate your jobs or allow them to be listed and included on other job sites. LinkedIn jobs are not included and posted to other job board platforms during this time.
Yes, it is possible to post a job on LinkedIn for free. LinkedIn has an option where you can choose to post a job for free; it can be found on your LinkedIn home page.
A significant difference is that people only use LinkedIn for job searches. They use it to connect with friends and colleagues, research various businesses and potential clients, and stay updated on industry news. LinkedIn job listings can reach people interested in your posted positions but aren’t necessarily searching for jobs.
Conclusion
The LinkedIn platform is one of the world’s largest professional social networks where you can get qualified candidates to fill in that job position that has been kept empty.
To use this platform, create an account or sign in if you already have one and drop a job post for free or a promotional one you must pay for.
This helps you reach a large audience for a particular job and filter the applicants to the best and most qualified you want to work with.
References
- technologyadvice.com– LinkedIn Job Posting & Cost
- resources.workable.com– LinkedIn Job Posting Template
- betterteam.com– LinkedIn
- forbes.com– How Much Does It Cost To Post A Job On LinkedIn? Everything You Need To Know
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