Commercials are something that most people ignore. When you’re bombarded with ads every day, it’s only natural that people stop noticing you.
However, every once in a while there is a commercial or a series of commercials that are written in a way that viewers can’t help but notice and enjoy.
The “Jake From State Farm” ad campaign was one of them. As a cover story, you might be wondering how much Jake made from his role in the commercial.
When it comes to marketing a company or product, commercials are one of the most effective forms of advertising. It’s important that they’re engaging enough to keep viewers interested; otherwise, they run the risk of potential customers changing channels and not responding to the commercial’s call-to-action.
When most companies find an effective or popular formula with their advertising, they tend to milk it as best they can.
Of course, you can’t do the same thing every time and expect different results, so most companies also try to create a series of commercials that use their popular premise in a variety of different scenarios.
How much does Jake from State Farm make?
The original Jake earned around $10,000 for his role as himself in the commercial. The character of Jake was a real State Farm agent named Jake Stone.
He ended up winning an in-house competition to star in the commercial. His ability to humbly respond to what he wore was a hit with the company and viewers.
The commercial was very successful, even leading to a Twitter profile for the character Jake. Eventually, to capitalize on the character, State Farm’s advertisers hired a real actor to fill the role.
Kevin Mimms joined the team and took on the role of Jake, including re-shooting the famous “Jake from State Farm” scene.
Mimms has made between $10,000 and $15,000 for his ads. He is also a social media influencer and has a net worth of $2 million.
Who is Kevin Mimms?
Kevin Mimms is the current agent playing Jake from State Farm. During the production of the new commercial, the company used old footage from the original commercial and inserted a new scene of Mimms reciting the khaki line.
Over the past three years, Mimms has appeared in several State Farm commercials and has become as popular as Gecko and Flo. His net worth is estimated at $1.2 million a year.
Kevin Mimms is an actor born on July 5, 1990, in Chicago, Illinois. He attended the Chicago Academy for the Arts.
He majored in drama and acting in college, eventually graduating in 2008. He then continued his studies at Webster University. He studied theater at Webster University and graduated with a Bachelor of Fine Arts degree.
Mimms is probably best known for his role as Jake in the State Farm ads. He replaced the former State Farm employee in that role and has held it ever since. In addition to acting, Mimms is also active on social media.
He’s an influencer and even performs some of his Jake from State Farm tunes on Twitter and Zoom. He was able to earn a net worth of $2 million through his acting and influencer careers.
What Happened To The Original Jake From State Farm?
While Kevin Mimms may have replaced the original Jake, some fans are wondering what became of Jake Stone.
Jake eventually quit his job at State Farm. He wanted to focus on his other job as a bartender. He’s also quite active on social media, particularly on Instagram, where he looks back at State Farm every now and then.
The relationship between him and State Farm has remained positive since he returned to play the role of Jake as he passed the baton to Kevin Mimms as the new Jake.
Though Jake Stone no longer works at State Farm, the company will likely always hold a special place in his heart.
Why did State Farm replace Jake?
One of the biggest questions people have is why State Farm decided to ditch Jake and replace him with someone else. A common misconception is that they thought State Farm was replacing an actor.
This is not the case.
Jake Stone was a real State Farm employee who happened to win the company’s competition to star in the commercial.
The company hoped the ad would be a hit, but they hadn’t planned for it to be the hit it was.
State Farm’s Jake went viral before going viral was a big deal. As a result, the company knew it needed to pursue this type of marketing to reach more people and get them into the business.
A person who is not trained to act professionally or to be a speaker would not make it. That meant Jake Stone had to be replaced.
He resumed his position as an agent at State Farm until he decided to quit and pursue his other career as a bartender. State Farm decided to hire an actor to play the role.
They chose Kevin Mimms because they felt he had the right charisma, looks, aura, and overall vibe of the Jake character. He also had professional training as a speaker.
Not only did the actor have to be willing to shoot a series of commercials in a short amount of time, but he also had to be willing to play the character on social media.
Mimm’s history as a social media influencer also likely helped him earn the role.
When was Jake replaced by State Farm?
Kevin Mimms replaced the original Jake in 2020. The original Jake was a real State Farm insurance agent named Jake Stone. In 2020, State Farm decided to bring back the iconic character with a professional actor.
To ensure that the person playing Jake could meet their standards and expectations, the company decided to hire professional actor Kevin Mimms to fill the role.
How much do commercial actors make?
Many actors dream of living in LA or Hollywood and walking the red carpet. However, not everyone makes it big. This is also the reason why you often see the same names in films every few years.
Film studios like to choose actors who they feel will fit the character’s role and attract viewers.
If the film features someone like Leonardo DiCaprio, Robert Downey, Jr., Meryl Streep, or Gal Gadot, then they can count on certain fans to show up to support them.
The problem is that this makes it even harder for new players to break into the business. As a result, many of them are content to star in commercials.
These are actors who appear in either local or national television commercials. The problem with becoming a commercial actor is that you can’t be in too many of them.
Many marketers want their ads to feel real to their audience. They want their audience to give up believing that those people on TV are them.
If they can believe that, it’s easier to sell them a product because they believe that by buying that product or signing up for that service, they can improve their life as well.
However, for some commercial players, being able to switch between different companies every few years can be a lucrative career.
The average salary for a commercial actor is $60,145 per year. That breaks down to around $28 an hour. However, some commercial actors make only $12,000 a year, and some of the top commercial actors end up making $210,000 a year.
They’re more like actors who can get a recurring role with a company, as Kevin Mimms did with State Farm.
The new Jake is black, which is the most obvious indicator of seeing this as a diverse cast. Others speculate that this decision isn’t race motivated, that it’s about sexual orientation.
The original Jake from State Farm was to be replaced by actor Kevin Miles.
The original Jake made around $10,000 for his role as himself in the commercial.
State Farm’s Jake was a marketing bonanza for the insurance company.
With plans to further develop the character of Jake, the company knew it had to hire a professional actor to fill the role. They settled on Kevin Mimms, who has played the title character since 2020.