Many marketers’ bread and butter have always been networking. Historically, networking has been limited to special gatherings hosted mostly by large corporations.
They had a huge influence on who would attend those events and what would be the main topic of discussion. With the advent of the internet, however, networking has taken on a whole new meaning.
In a nutshell, it went viral. With the rise in popularity of LinkedIn, networking has become a necessity, particularly in the B2B industry.
Social media platforms have gained more popularity. This is because many new developments are opening up for both advertisers and potential clients.
This is going to lead to more competition and difficulty in obtaining quality leads and clients.
That said, setting aside time to study networking and best practices will prompt to designing of a networking email template. This will be personalized to exactly what you wanted out of the process in the first place.
In this article, I’ll take you through the journey of what networking entitles in a broader view. I’ll also give you networking email templates that can convert faster.
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What is Networking, exactly?
Networking is the exchange of information and ideas between two or more people who share similar professional interests.
In other words, it’s means a professional and social gathering in an informal context.
Going further, the term “networking” comes from computer networking. This refers to the sharing of information and resources across various devices linked to the same network.
Networking is thus one professional everyone can profit from especially when it has to do with professional advancement.
Most professionals that choose to network usually do so to make new friends. As a result, they get to learn about new trends in their business as well as identify fresh prospecting prospects.
Even though networking is a social technique of gaining new leads and information on industry trends, you don’t have to be the most extroverted person in the world to begin networking.
However, you can tackle networking in a serious, multi-step manner. This means you can start with your colleagues, friends, or family.
What are the Types of Networking?
In general, I can distinguish between two sorts of networking: business networking and online networking.
Although people use both together, there are some situations where employing just one is preferable.
Networking for Business
Organizations often create ties and begin networking with companies and individuals they hope to conduct business with in the future.
However, the fundamental purpose of business networking is to establish rapport. And also to ensure they have reliable and knowledgeable sources of information in terms of reputation.
That been said, the distinguishing feature between business networking and other engaging methods is that you will get privileged information. This is information you get about a company that is easily available to the general public.
Even if conventional networking methods are still common, the truth is that the internet allows you to connect to a far bigger audience and do so much more quickly.
By far the most popular online networking tool is LinkedIn. It’s a fantastic online community where people can share and interact with other experts about anything they desire.
It is, however, a great practice to keep the content you share on topic and relevant to the industry in which you operate.
You can’t go wrong with LinkedIn (or any other social media network) for building a B2B pipeline. LinkedIn is the largest and most popular social media platform.
Other beneficial social networking platforms, on the other hand, are available to you. Their major aim is to appeal to a specific population.
If you start networking, regardless of the platform you use, you’ll be taking the first step toward developing genuine relationships that will help you build a customer base that will keep you in business for a long time.
How Do I Start Networking?
The first step in the process of establishing a strong networking foundation is to build a network. Some people may find this intimidating at first, especially if they aren’t exactly the life of the party.
Give attention to how you develop a professional network. Although it seems difficult, it is easy.
Then, keep track of who you’re communicating with and try to recall any talks you’ve had. After all, building a solid networking basis and then forgetting about it won’t help you much.
And even if you aren’t looking for anything specific, you should try to stay in touch with the people you are networking with.
These gatherings and conferences can take place both online and offline. In any case, they’re an excellent place to start if you want to make some valuable connections.
If you’re attending an offline event, bring your email list template and try to increase the number of leads in your pipeline.
Granted, you shouldn’t pursue anybody who you think could be your next lead indiscriminately.
However, reaching out to companies that might be a good fit for you is not something you should be afraid to do.
It’s also a good idea to try to be proactive.
This means you shouldn’t sit around waiting for leads to come to you. The majority of businesses are unaware that a solution to their problem exists.
As a result, reaching out and presenting your solution is the first step toward an effective lead-generating approach.
Additionally, before beginning your networking, you should consider the following:
Make a list of all the email addresses you’ll need. Ascertain that the templates are optimized for maximum email delivery.
How Do I A Prepare Networking Email?
To help you get the most out of your networking efforts, I’ve put up a list of tried and true methods you may use to improve your networking.
While the majority of your work will include engaging and socializing with others, there are several steps you can take to guarantee that you are not only sounding professional but also acting professionally. These are the steps:
- Carry out your study
- Be succinct and straightforward.
- Consider the logistics.
- Be courteous.
The first stage in building a networking basis, as I briefly outlined above, is to prospect the connections that are of interest to you.
Even if you haven’t considered it, chances are you are currently doing so. The reason for this is that you are almost certainly already following the leaders in your chosen field and maybe curious as to how they become the leaders they are today.
One thing they undoubtedly did was conduct extensive research into their potential networking base.
Obviously, they didn’t do this for every single individual they met, but it’s a requirement for those who could easily be considered high-priority targets.
Before you approach such individuals, you should set aside some time to really understand what they do and all of the processes involved in that function that could be considered hard.
If you follow these steps, you will ensure that you are:
- Making a good first impression is crucial.
- demonstrating that you spent time learning more about them
- Having sufficient understanding of a subject to discuss complex concerns and procedures in a natural manner.
How to Write Effective Email Subject Lines for Networking
The guidelines for writing networking email subject lines are similar to those for writing general email subject lines.
The good news is that they’re usually a little easier to think of. The following are the basic rules for networking email subject lines:
Keep it brief: Regardless of the type of email you’re sending, succinctness is essential (50 characters or fewer).
It should take no more than one or two seconds for readers to figure out what the email is about.
Make it unique: Even if you’re sending similar emails to folks you met at a networking event, make each subject line unique by include their name or mentioning something specific you discussed.
Make it crystal clear: Make the aim of your networking email very obvious to your receiver, especially if there is an ask in the email. There’s no reason to evade the issue.
Let’s move on to the templates now that we’ve covered the fundamentals of networking emails and subject lines.
High Converting Networking Email Templates
Here are different PDF templates of Networking email that has high converting rate:
When you want to get to know someone
#1. Networking Email Template
#2. Networking Email Template 2
#3. Email Networking Sample
#4. Email Networking Sample
When you need to follow up – Networking Email SAMPLE
When you haven’t talked to someone in a while – Networking Email Sample