What Companies Are in The Consumer Non-Durables Field in 2023?

What companies are in the consumer non-durables field

As far as marketing is concerned, the consumer non-durables field will never be saturated. But one may wonder what companies are in the consumer non-durables field. Well, that is what this article seeks to answer.

You will observe that a direct consequence of this is a significant increase in employment opportunities and career prospects. Over the past decade, many new companies that are yet to have profits in this sphere have entered the market for consumer non-durables

Because of this, there has been a significant increase in customer demand in the field. Considering this recommendation, you will more likely benefit from the growing need for consumables. 

Meanwhile, this article will mainly focus on companies in the consumer non-durables field. But before we get to that, let’s first explain what the consumer non-durables field entails.

What companies are in the consumer non-durables field

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What is The Consumer Non-Durables Field?

Consumer non-durables are products or commodities. They are not regarded as permanent but temporary since there are no expectations for them to last more than three years. 

You may be wondering what these products are. Well, they are what most people use daily, including food, beverages, cleaning supplies, pet food, household products, cosmetics, and others. 

The demand for these consumer non-durables is very high for the companies producing them, and they are essential for several reasons. Here are three reasons these products are crucial:

  • Daily Use

Consumer non-durable products are products that are used and consumed daily or frequently. These products are necessities that people cannot do without, and their absence can significantly impact their daily lives.

  • Revenue Generation

Consumer non-durable products are essential sources of revenue for many businesses. These products are often sold at high volumes, and their constant demand provides a steady income stream for companies that produce and sell them.

  • Economic Indicator

The demand for consumer non-durable products is a critical economic indicator that can reflect changes in the overall economy. People with more disposable income tend to purchase more non-durable products, which can stimulate economic growth in the field. Conversely, people with less disposable income tend to buy fewer non-durable products. This can indicate a sluggish economy.

Examples Of Non-Durable And Durable Goods

Consumer goods can be categorized into two types: durable goods and non-durable goods. Here are 12 examples of consumer durable and non-durable goods:

Examples of Consumer Durable Goods

Below are some examples of consumer durable goods:

  • Refrigerators

These appliances are expected to last for many years and are used for preserving food items for an extended period.

  • Cars

Automobiles are long-lasting goods that are used for transportation purposes.

  • Furniture

These items are typically designed to last for many years and are used to furnish homes and offices.

  • Televisions

Televisions are electronic devices and can last for several years. They provide entertainment to consumers.

  • Washing Machines

Washing machines are appliances used for washing clothes designed to last many years.

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Examples of Consumer Non-durables 

Let’s walk you through some examples of consumer non-durables:

  • Food items

Food items such as bread, milk, and vegetables are consumed quickly and cannot be stored long.

  • Clothing

These items are worn for a limited period and eventually wear out due to frequent use.

  • Personal care products

Personal care products include soaps, shampoos, and toothpaste, consumed within a few weeks or months.

  • Stationery items

These include paper, pens, and pencils, used for writing and consumed quickly.

  • Newspapers

Newspapers are consumed daily and cannot be reused.

  • Fuel

Fuel is a non-durable good consumed quickly in vehicles and other machinery.

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How Does The Consumer Non-Durables Field Work?

The consumer non-durables field operates on a mass-market scale, where products are sold to a large customer base through various channels, such as supermarkets, convenience stores, drugstores, and online marketplaces. 

This industry is highly competitive, with many players vying for market share, which requires constant innovation and marketing efforts to stay ahead of the competition. One of the critical features of the consumer non-durables industry is low brand loyalty among consumers. 

This means that customers are willing to switch to another brand if it offers a better deal or more appealing features. Thus, making it crucial for companies to continuously develop new products and invest in advertising and promotion to attract and retain customers.

To succeed in the consumer non-durables industry, companies need an efficient supply chain management system to ensure that their products are delivered to retailers and customers on time and cost-effectively. This involves maintaining supplier relationships, managing inventory, and optimizing logistics to reduce lead times and minimize costs.

Another critical aspect of the consumer non-durable industry is pricing. The products in this industry are generally priced competitively, with low margins and high volumes. 

This requires companies to find ways to reduce costs without sacrificing quality. For example, through economies of scale, sourcing cheaper raw materials, or outsourcing production to low-cost countries.

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Differences Between Consumer Non-Durables And Consumer Durables

While both categories are consumer goods, they have some fundamental differences. Consumer non-durables are goods consumed immediately or have a short lifespan, while consumer durables are goods expected to last for an extended period. 

Further, consumer non-durable products are typically purchased frequently and have low prices. They generally are sold through supermarkets, grocery stores, and other similar retail outlets.

On the other hand, it is obvious to understand durable consumer products because they are typically purchased infrequently and have a higher price point. Consumer durables are often sold through specialty stores, dealerships, and other similar retail outlets.

Again, you should note that the critical difference between consumer non-durables and durables is their lifespan. Consumer non-durables are typically used quickly and must be replaced frequently, while consumer durables are designed to last for an extended period. 

Additionally, consumer non-durables are usually purchased for utility or necessity, while consumer durable goods are often purchased for convenience, luxury, or status.

From a business perspective, the marketing strategies for these two consumer goods categories can also differ significantly. For example, companies that sell consumer non-durables may focus on promoting the affordability and convenience of their products. In contrast, companies that sell consumer durables may emphasize their products’ quality, durability, and advanced features.

Meanwhile, consumer non-durables and consumer durables are two broad categories of consumer goods that differ in their lifespan, price point, and marketing strategies. Understanding these two categories’ differences can help individuals and businesses make informed decisions when purchasing or selling these products.

What Companies Are In The Consumer Non-Durables Field?

Since we have explained the meaning of the consumer non-durable field above, let us walk you through the companies in the consumer non-durables field. 

However, remember that consumer durables companies sell essential products that people cannot do without. Suffice it to say they sell what people need. As far as a business outfit is concerned, these products are a significant revenue source and contribute immensely to a country’s GDP, thereby supporting economic growth and jobs. 

However, several businesses, including those in the food and beverage industry, consumer products businesses, and even certain pharmaceutical businesses, operate in the non-durables sector. The following companies have various non-durable goods necessary for daily life.

1. Procter & Gamble Company 

Procter & Gamble Company (P&G) is one of the companies in the consumer non-durables field. Thus, it is a significant player, producing and selling several household and personal care products. 

Its success is due to its focus on product innovation, brand recognition, and global distribution. P&G’s well-established brands, such as Tide and Pampers, enjoy strong brand loyalty, and its global distribution network ensures its products are easily accessible to consumers worldwide.

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2. L’Oréal 

L’Oréal is a multinational company in the consumer non-durable industry that specializes in cosmetics and personal care products. Founded in 1909, L’Oréal is headquartered in France and has a global presence in over 150 countries. 

The company’s portfolio includes popular brands like Maybelline, Garnier, Lancôme, and L’Oréal Paris. L’Oréal’s products are sold through various channels, including retail stores, e-commerce platforms, and professional salons. 

The company is committed to sustainability and has implemented several initiatives to reduce its environmental footprint.

3. Nestle 

Founded in Switzerland in 1866, Nestle is among the multinational food and beverage companies operating in consumer non-durables. 

They produce and market a wide range of food and beverage products that are typically consumed quickly and have a short lifespan. 

As a consumer non-durable goods company, Nestle’s products are generally consumed and replaced frequently by consumers, making them a staple in many households.

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4. Coca-Cola Company 

Coca-Cola is one of the well-known companies in the consumer non-durables field. The brand’s main product is its soft drink, a beverage consumed relatively quickly after purchase. 

Further, Coca-Cola’s products are considered non-durable because they have a limited shelf life and are consumed relatively quickly. This means consumers are likely to repeatedly purchase Coca-Cola products, making them a staple in the non-durable goods market.

5. Unilever Group

The Unilever Group is a British-based consumer goods company with dual headquarters in Rotterdam, the Netherlands, and London, England. Food and drink, cleaning supplies, and personal care items are among its offerings.

According to revenue from 2012, it is an enormous consumer products corporation globally. As one of the first multinational corporations, Unilever sells products in almost 190 countries. 

Several corporate acquisitions have also been undertaken by the corporation, including those of Lipton, Brooke Bond), Chesebrough-Ponds, Bestfoods, and Ben & Jerry’s.

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6. PepsiCo

Even though it is most commonly known as a beverage firm, this titan of the consumer non-durables industry generated net revenue of $79 billion in 2021. 

Pepsi achieved this success by increasing sales of its well-known beverages—Pepsi-Cola, Mountain Dew, and Gatorade- alongside its popular snack food brands—Lay’s, Cheetos, Doritos, and Quaker. Hence, it’s among the companies in the consumer non-durables field.

7. Kelloggs

Kellogg’s is not only the largest cereal company in the world but also specializes in producing snacks and convenience foods like Pringles, Cheez-It, Eggo waffles, and Pop-Tarts. 

The company got its start by producing Corn Flakes. Kellogg’s recorded sales of $14.2 billion for 2021 and employed more than 30,000 people that year. So, Kellogg’s is undoubtedly one of the companies in the consumer non-durables field.

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8. Nike

With a net worth of $185.43 billion, Nike’s most enormous revenue comes from athletic footwear and apparel sales. In particular, the company’s athletic footwear segment makes up a significant portion of its revenue. 

This company has long been known for its high-quality athletic shoes and apparel, making it a popular choice among athletes and fitness enthusiasts. Additionally, Nike has a strong reputation for innovation, focusing on creating new and innovative products that meet the needs of its customers.

One of the reasons that Nike has been so successful is its ability to build a strong brand that resonates with consumers. Moreover, the company has invested heavily in marketing and advertising, creating powerful campaigns that helped establish it as a leader in the industry.

9. General Mills

General Mills offers pantry staples such as Pillsbury, Gold Medal flour, Yoplait, Betty Crocker, Cheerios, and Nature Valley, as well as the pet food brand Blue Buffalo. Thirty-five thousand people work for General Mills, which has been around for over 150 years. 

This large retailer reported net sales of cereal, convenience foods, and other items at $19 billion for the fiscal year 2022. Therefore, it deserves to be on our list of companies in the consumer non-durables field.

10. Kraft Heinz Company

Kraft Foods Group and Heinz established Kraft Heinz, an American multinational food company with offices in Pittsburgh and Chicago. 

The Kraft Heinz Company, better known for ketchup and everyone’s favorite macaroni and cheese, generated over $26 billion in sales in 2021 from well-known brands like Oscar Meyer, Classico, Jell-O, Maxwell House, and Capri Sun. So, it’s among the companies in the consumer non-durables field.

Pros of The Consumer Non-Durables Field

Some pros of the consumer non-durables field include:

  • Stable Demand

The demand for non-durable products remains stable even during economic downturns, as people will still need to purchase essential products like food, toiletries, and household cleaning supplies.

  • Wide Customer Base

The consumer non-durables field has a broad customer base, as everyone needs these products daily. This means that companies in this field have the potential to reach a large audience.

  • High-Volume Sales

Since these products are consumed frequently and in large quantities, companies in this field can generate high sales volumes. This can result in significant profits for companies that effectively manage their costs.

  • Brand Loyalty

Consumers often develop strong brand loyalty to specific non-durable products they use regularly. This creates a loyal customer base, leading to repeat purchases and a steady revenue stream for companies.

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Cons of The Consumer Non-Durables Field

While there are many advantages to the consumer non-durable industry, there are also some potential drawbacks. Here are some cons to consider:

  • High Competition

The consumer non-durables field is highly competitive, with several companies vying for market share. This can make it challenging for new entrants to establish themselves and for existing companies to maintain their market position.

  • Price Sensitivity

Consumers in this field tend to be price-sensitive, often purchasing essential products. Companies need to be competitive in price, which can impact profit margins.

  • Short Shelf Life

Many non-durable goods have a short shelf life, which can result in waste and spoilage. Thus, impacting profitability and increasing costs for companies.

  • Limited Product Differentiation

In some product categories, there is limited differentiation between brands, making it difficult for companies to stand out and differentiate themselves from their competitors.

What Do Consumer Non-Durables Jobs Pay?

What is the essence of working in a company driven by consumer non-durables demands without a good job that pays? Well, salaries in consumer non-durables industries can vary based on several factors: job type, level of experience, location, and company size. 

According to data from the U.S. Bureau of Labor Statistics, the median annual wage for workers in the “Food Manufacturing” industry was $30,590. The median yearly salary for “Chemical Manufacturing” was $71,650. 

Specific job titles in these industries had median annual salaries ranging from $24,420 for Food Preparation Workers to $52,680 for Chemical Equipment Operators and Tenders. But actual salaries can vary widely. 

So it’s important to research specific roles and industries to understand salary expectations better.

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Is Consumer Non-Durables A Good Career Path?

Consumer non-durables is a good career path for those interested in industries like fast-moving consumer goods, food and beverage, and personal care. 

These industries are typically stable and offer opportunities for career growth and advancement. However, job prospects and career opportunities can vary based on the specific company and market conditions.

Frequently Asked Questions

Why are consumer non-durable goods important to the economy?

Consumer non-durable goods are essential because they make up a significant portion of consumer spending, which drives economic growth. These goods are also typically produced locally, creating jobs and contributing to the development of local economies.

How do companies in the consumer non-durable goods sector stay competitive?

Companies in the consumer non-durable goods sector stay competitive by focusing on product innovation, improving supply chain efficiency, and investing in marketing and advertising. They also strive to maintain competitive pricing and quality standards to retain their customer base and attract new customers.

What factors drive consumer preferences in the non-durable goods industry?

Consumer preferences in the non-durable goods industry are driven by taste, quality, price, packaging, and brand reputation. Convenience and availability of products also play a significant role in shaping consumer preferences.

Bottom Line

The consumer non-durables field is filled with numerous companies with distinctive products and brands. Each company has a lengthy history of giving customers reliable, high-quality items. 

Any of the above companies will be a fantastic choice if you’re searching for a reputable firm in the consumer non-durables field.






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