Last year, the NBA became the fourth professional sports league to permit teams to seek sponsors for their uniforms. From the NBA team stats, corporate jersey sponsors spent an estimated amount of $1.12 billion in the NBA last year’s season. These NBA Jersey Sponsors saw more favorable impressions of the brand from this single act. Now, the NBA Jersey Sponsorship are seeing that their investment is really paying off.
Furthermore, according to their observation, the new sponsorship patches on team jerseys did fuel this improvement. For this reason, this year, the NBA is also allowing more companies to advertise on teams’ uniforms.
This is not uncommon in sports: football has been doing it for years since the Uruguayan soccer team Peñarol put sponsors on their uniforms in the 1950s. This quickly led to an explosion of sponsorship in European Soccer.
About NBA Jersey Sponsorship 2023
In 2018, the NBA got a high record when it came to jersey sponsorship spending. In fact, for the first time, jersey sponsorship revenues have exceeded the $1 billion mark.
After reaching $861 million in sponsorship revenue in 2017, the NBA projected a 4.5% increase in 2018. In contrast, sponsorship expenses increased by 31%, which allowed the league to reach $1.12 billion in sponsorship revenue. This jump is directly correlated with the ads that were placed on top of the NBA jerseys in 2023.
Last season, NBA franchises had the opportunity to publish corporate logos on their jerseys, and 20 of the 30 NBA franchises were taken advantage of. Opportunity.
The teams that took advantage of the shirt sponsor space generated an additional $137 million in sponsorship revenue, an increase of 16%.
Now the league has also received lucrative offers from Nike, which outperformed Adidas for dress rights in the league. And from Verizon, which has renewed and expanded its existing sponsorship and media contract. Both contributed to this significant increase in revenue.
But, in 2019, the NBA team is expecting to achieve more if they put up the same strategy they applied in 2018. They are positive that they ill earn more this season as the competition begins 31st.
Just so you know, they are already selling their jersey currently.
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Benefits of Sponsoring a Sports Team
Seeing how the league benefited from the 2018 sponsorship, which gave them great revenue. I know you might be wondering exactly what happens to the NBA team jersey sponsors.
In truth, the league has certainly benefited from the sponsors’ identifications on their team’s shirts. But have the sponsors seen a positive return on investment (ROI)? Let’s break it down bit by bit for you.
Lance Fraenkel of SMG-Insight examined how brands were perceived after their logo was placed on an NBA team’s jersey.
Firstly, when you look at the Cleveland Cavaliers and their association with Goodyear tires, we discovered that the spectators/fans had a more positive impression of the Goodyear’s brand after seeing it in a player like LeBron James or the rest of the Cavaliers team.
Another team examined was the Philadelphia 76ers, which was an incredible success. Its jersey sponsor, StubHub, also saw more favorable impressions of the brand among fans in Philadelphia and other parts of this demographic.
Even the New York Knicks, which have been disastrous in recent years, have seen their sponsor, Squarespace, receive more favorable impressions as the season progressed in recent months. As expected, the flavor of each brand continued to increase for the teams that reached the playoffs.
For Forbes and GumGum Sports, the 2.5-inch and 2.5-inch corrections have generated more than $350 million just for their visibility on social media only.
Many sponsorship agreements for these patches began at $5 million over a period of three years. Thereby generating a 70% return on investment for the sponsor. Others paid between $20 and $60 million for these sponsorship locations and still had a return on investment of more than 5%.
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List of All NBA Team Jerseys with Sponsors
You may have heard that the NBA has allowed teams to sell shirt sponsorships, putting patches on the left shoulder of the uniform for next season. You probably also know that Nike inherited the rights to Adidas league clothing.
The measure will increase the annual income of the equipment at the expense of a slight aesthetic brand. The NBA has taken a minimalist approach in most cases, unlike teams in Europe, where shirt sponsors have been common in all sports, including football, the most prominent sport on the continent. All initial NBA sweater sponsorship agreements will last three years.
Nike will give each team four variants of swimsuits, developing traditional road and home concepts and giving way to a creative appearance.
Ranking every NBA jersey sponsor, Portland has StubHub, and it’s better than most. Here is a list of top and best 15 NBA teams and their Sponsors.
- Denver Nuggets
- Golden State Warriors
- Cleveland Cavaliers
- Brooklyn Nets
- Minnesota Timberwolves
- Orlando Magic
- Philadelphia 76ers
- Atlanta Hawks
- Boston Celtics
- Sacramento Kings
- Toronto Raptors
- Utah Jazz
- Detroit Pistons
- Milwaukee Bucks
- Miami Heat
- New York Knicks
Denver Nuggets
Sponsor: Western Union Bank
Deal: Between $5 million and $10 million annually
In a three-year contract announced Tuesday, the Western Union Company logo will adorn the Nuggets t-shirts from the 2018/18 NBA campaign.
In addition to the t-shirt brand, the contract includes signage in the arena, social advertising, television, and radio, as well as collaboration around community initiatives. Western Union will also co-host the 50th-anniversary celebrations of the Nuggets.
Golden State Warriors
Sponsor: Rakuten
Deal: $20 Million Annually
Golden State Warriors signed the largest advertising patch contract in the NBA this week, delivering its shirt for the next three years to the Japanese technology company Rakuten.
Sources say the deal is worth $ 20 million a year, almost double the largest deal signed by the Cleveland Cavaliers.
The Warriors will use the authentic Rakuten logo with red and black colors on their white t-shirts, a white version of the logo on the blue t-shirt, and a gold version on the slate shirts.
Rakuten, the owner of the Ebates rebate site, the Viber email application, and the Kobo e-book brand, recently increased its sponsorship spending. In July, his name began appearing on the FC Barcelona team under a contract valued at 220 million euros (262 million dollars) for four years.
Cleveland Cavaliers
Sponsor: Goodyear
Deal: more than $10 million annually
The Cavaliers will receive more than $ 10 million a year through a new partnership in which Goodyear Tire and Rubber Company will put their Wingfoot logo on the new team shirts designed by Nike for the next three seasons.
The agreement between the Cavs, Goodyear, and Turner Sports could be one of the most lucrative in the NBA, according to informed sources of the agreement was announced at a joint press conference on Monday at Quicken Loans Arena.
Brooklyn Nets
Sponsor: Infor
Deal: $8 million annually
The Brooklyn Nets became the fourth team of the National Basketball Association to obtain sponsorship of a jersey badge. The Infor software company agreement is worth $ 8 million a year for the Nets.
Although the patch that Infor puts on the uniforms of the Nets is not aesthetic, it is priced higher than the other patches of the NBA team’s shirts to date.
Minnesota Timberwolves
Sponsor: Fitbit
Deal: between $3 million and $8 million annually
The league will take two marketing actions when the season arrives in October. This is a new global partnership with Nike for the garment that includes the iconic swoosh logo. That has long-held real estate once reserved for the Jerry West-inspired silhouette. The other is that each of the 30 teams will send players to the field one night with a brand-sponsored patch.
The NBA board of directors approved the sponsorship of T-shirts last year as part of a three-year pilot program that combines teams with brands on and off the field. More than a third of the league’s franchises have already secured sponsors.
Orlando Magic
Sponsor: Disney
Deal: between $5 million and $10 million annually
Orlando Magic and Walt Disney World have reached an agreement to have the Disney logo appear on the Magic players’ shirts.
As part of the NBA pilot program that tests t-shirt ads, Disney’s name will appear in a rectangular area in the upper left of the Magic t-shirt area, beginning with the 2017-18 NBA season. The agreement has a term of three years, said Martins. The duration of the three-year NBA probationary period for announcements on game shirts.
Martins said the contract between Disney and Magic included renewal clauses if the league continued the program after the 2019-2020 season.
Philadelphia 76ers
Sponsor: Stubhub
Deal: $5 million annually
The Philadelphia 76ers became the first team of the four most important sports in the United States to sell an ad on a shirt.
The 76ers announced Monday morning that the StubHub ticket company would have its logo on the team’s shirts from the 2017-18 season when the NBA’s three-year pilot begins.
Informed sources of the contract indicate that the team has sold its 5 seasons for $ 5 million per year, with the option of extending the contract with StubHub if the league continues to allow the publication of the 2½-inch logo on jerseys in the future.
Atlanta Hawks
Sponsor: Sharecare
Deal: between $2.5 million and $10 million annually
In 1948, the cities of Moline and Rock Island, Illinois, and Davenport, Illinois, collectively known at that time as Tri-Cities, were honored by a team from the National Basketball League.
The team was called the Blackhawks, who, like the Chicago hockey team, was named in honor of Indian chef Sauk Black Hawk. When the team moved to Milwaukee in 1951, the nickname was reduced to Hawks. The franchise retained the abbreviated name for its subsequent movements to St. Louis and finally to Atlanta in 1968.
Sharecare helps people stay active, stay fit and lead healthy lives. It is a wellness company founded in Atlanta. This is the first type of local sponsor, healthy and always, that the NBA should look for in all cities. And look! One of the founders is … Dr. Oz.
Although the patch that Infor puts on the uniforms of the Nets is not aesthetic, it is priced higher than the other patches of the NBA team’s shirts to date.
Boston Celtics
Sponsor: General Electric
Deal: more than $7 million annually
The General Electric logo appears on the Boston Celtics uniform at a press conference on Wednesday, January 25, 2017, at the GE headquarters in Boston. The Celtics have an agreement with GE to have the company logo on the team uniform next season.
Boston Celtics are founding members of the NBA Basketball League and its most decorated franchise, with 17 championships. GE is currently relocating its Connecticut headquarters to the Boston coast. (AP Photo / Bill Sikes)
Sacramento Kings
Sponsor: Blue Diamond Almonds
Deal: $5 million annually
The Sacramento Kings became the second National Basketball Association franchise to sign sponsorship of jersey patches. Following in the footsteps of the Philadelphia 76ers, the Kings have signed a three-year partnership with Sacramento-based Blue Diamond Growers, which expects its logo to be on the Kings’ jerseys during the 2017-18 season to 2019.
Blue Diamond will donate around $5 million a year to sponsor jersey patches. Reflecting the agreement negotiated between the 76ers and their sweater patch sponsor, StubHub. The Blue Diamond logo will be incorporated into all Kings uniforms.
Toronto Raptors
Sponsor: Sun Life
Deal: more than $5 million annually
The Toronto Raptors and Sun Life Financial have reached an agreement on the sponsorship of the shirts starting in the 2017-18 NBA season, when the league will introduce corrections to the front of the uniforms.
On Thursday, the Raptors announced they would launch the new Sun Life logo t-shirt in the fall. The partnership will include “strengthening awareness and prevention of diabetes.”
“This is an exciting time in Raptor history, and we are excited to share it with Sun Life. An iconic Canadian brand that has been our reliable partner for the past seven years,” said David Hopkinson, Maple Leaf Sports & CCO Entertainment.
Utah Jazz
Sponsor: Qualtrics (5 for the Fight charity)
Deal: $4 million annually
Utah Jazz and Qualtrics announced on Monday the signing of an innovative partnership agreement. That basically allows the software company to become the team’s partner for jersey patches and analysis tools.
The growing technology company will not promote its own brand in the team’s navy blue, yellow, and green jerseys. But rather in the 5 For The Fight charity, which aims to raise funds for cancer research. The goal of the global campaign is to get everyone to donate $ 5 to cancer research.
In a sense, this is the fifth agreement since the NBA announced a three-year pilot program last year to begin next season when Nike enters its league contract. (the Cavs and Goodyear would also have an agreement, but it has announced no ads).
Detroit Pistons
Sponsor: Flagstar Bank
Deal: estimated between $5 million and $10 million annually
The Detroit Pistons and Flagstar Bank announced at a press conference on Wednesday afternoon that Flagstar was the sponsor of the team’s shirt.
Flagstar pioneered the designation of rights at the Auburn Hills Palace, but it is a natural option as the Pistons move to downtown Little Caesars Arena this season. Palace Sports & Entertainment vice president and minority owner of the Pistons, Arn Tellem, told Free Press last month that the team was about to reach an agreement.
The Pistons are joining other NBA teams that have signed potentially lucrative real estate contracts on player shirts.
Milwaukee Bucks
Sponsor: Harley-Davidson
Deal: between $2.5 million and $6 million annually
When Milwaukee Bucks reinvented their logos in 2015, they created three colors in their official color palette: green, cream, and blue. In addition to black and white, these colors have combined to create a variety of uniforms that have been well-received in recent seasons.
From the 2017-2018 campaign, the Bucks t-shirts will feature a new recognizable touch of orange, white, and black on the left shoulder.
The Bucks and Harley-Davidson announced on Thursday a new sponsorship agreement that includes the iconic black, orange and white bar icons. And the Harley-Davidson shield on the team’s game shirts for the next three seasons.
Miami Heat
Sponsor: Ultimate Software
Deal: worth up to $71,000 million per year
The Miami Heat is a professional basketball team based in Miami, Florida, USA. UU. The team is a member of the Southeast Division of the Eastern Conference of the National Basketball Association. They play their games at home at the American Airlines Arena in downtown Miami. The team is owned by Micky Arison, led by Erik Spoelstra and led by the Basketball Hall of Fame coach, Pat Riley.
A big change that NBA fans will notice this season is the new rule that allows companies to buy advertising patches on NBA shirts. While many teams have already revealed their sponsors, the Miami Heat sponsor has remained a mystery.
New York Knicks
Sponsor: Squarespace
Deal: between $2.5 million and $6 million annually
The New York Knicks made minimal changes to their uniforms during their 70 years of existence. White, orange, and blue have been iconic color schemes for decades. And New York has rarely tried to repair what was not broken.
While the NBA is looking for new ways to increase revenue, the Knicks have joined the movement of adding corrections to their uniforms.
Corporate logos on NBA sweaters are a new reality that has been going on for years. True to its other sports leagues, including the WNBA and countless world football associations. Commissioner Adam Silver has allowed organizations to generate additional income through their shirts.
Sources
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