Every business, in one way or another, strives for growth or has its own strategies for implementing growth by increasing sales and profits. However, there are many free business growth tools available to help you take your business to the next level.
The strategy with which the company operates in the market depends on its financial situation in the market, competition, and, to a large extent, government regulations.
As we explore this writing, you will discover the free business growth tools that you can take advantage of to give your business a boost.
What is Business Growth?
Business growth is measured in terms of higher profits and higher market share. Every company strives for growth and achieves this either by increasing sales or by reducing costs.
According to HubSpot research, 88% of marketers use up to 10 tools. Whether you notice it or not, all of these tools can cost you far more than just a subscription or a license fee. In most cases, more tools mean more time to integrate, manage, and report on these various point solutions.
When you’re a small business owner, you’re competing with millions of other businesses for a place in the sun. You cannot hope to pursue your dream and stay ahead of your competitors when you are caught up in the hustle and bustle of daily chores.
That is why you need these tools. With these, you can concentrate on your core business and grow. So let’s take a look at some of the best tools that can fuel your business growth.
Free Business Growth Tools
With the right tools, you can market your company and achieve your business goals. They should also suit your budget.
However, choosing the right tools can be a challenge for business owners. And you can’t do a hearsay search for exactly what your coworkers recommend because your business needs are unique. One wrong step can cost your business dearly.
Here are the top free business growth tools that successful business owners can use to serve a variety of purposes. They come with pocket-friendly price tags, and many offer no-obligation trial periods.
Business Contact Database Tools
Here are some tools that can help you grow your contact database.
1. AeroLeads
The sales process begins with identifying leads and creating a contact database. AeroLeads is an email and phone number that helps you find a tool to efficiently reach decision-makers at the highest level.
With it, you can get up to 15 data points for each contact, including name, email, phone number, address, job title, and location. The tool is compatible with LinkedIn, HubSpot, and most CRM solutions.
2. DiscoverOrg
Another great tool for gathering contact information from potential customers of the C-suite is DiscoverOrg. With the cloud activation of this tool, you can track your leads from any device.
It identifies top goals and evaluates opportunities based on product customization and purchase intent. You can also filter query results based on several detailed parameters to find the contacts you want.
Influencer Marketing Tools
Influencer marketing may be a new kid on the block, but it’s breaking records to increase brand awareness and make buying decisions. Here are some tools you can use to take advantage of it.
3. Fourstarzz Media
If you want to start your influencer marketing campaigns, Fourstarzz Media is the ideal tool. It is an affordable self-service platform for startups and SMEs with a strong focus on nano and micro-influencers.
With this tool, users have unrestricted access to influencer profiles, influencer reports, and contact details. The in-app features make it a great software solution to find, analyze, compare and managing influencers even on a large scale.
4. Alltop
Alltop is an influencer marketing tool that you can use to find influential bloggers. It rounds up blog posts from a wide variety of niches and all of these posts are curated by their editors.
You can use these posts to check which blogs are more popular in your niche and find influential bloggers.
Search Engine Optimization (SEO) tools
It is important to do SEO on your website to increase your online visibility. Here are the best tools to help you with search engine optimization.
5. SEMrush
SEMrush checks your existing website from an SEO point of view. It helps you keep track of your keywords and monitor the health of your website.
In addition, you can do a competitor analysis, which can be used to highlight the keywords and domain rankings of all of your competitors.
6. Google Search Console
The Google Search Console is a free tool that is used to check websites for traffic, SEO issues, and keywords with the best performance.
You can find out exactly how your website’s content is rated on Google and how it is performing. You can also submit sitemaps for better indexing and set up email notifications for SEO-related errors.
People spend almost 3 hours on social media every day, and 54% of users use it to search for products before buying.
It, therefore, makes sense to be active on social media channels and make your brand known.
7. Hootsuite
With Hootsuite, you can create and curate engaging social content. You can also schedule your posts and monitor their performance across channels.
8. Buffer
Buffer is another platform that simplifies your social media campaigns. This feature allows you to create and optimize posts for different channels from a single interface.
Scheduling posts and working with your marketing team is also possible within the platform. You can even reply to comments and tag team members without having to switch windows.
Miscellaneous Tools for Small Business Growth
Here are some other tools you can use to grow your small business:
9. Feedly for Content Marketing
Great content always sells. Because of this, content marketing is used by 86% of B2C marketers. However, you need to post content that aligns with your brand values and is of interest to your audience.
You can use content marketing tools for this. They can make content marketing easier for you by helping you find, curate, and distribute content.
Feedly reduces the noise caused by information overload and allows you to focus on relevant topics. This allows you to keep up with the latest trends and topics to create the best possible content.
10. Mailchimp for Email Marketing
Mailchimp is an all-in-one email marketing tool that makes it easy to brainstorm, create, plan, and track email workflows.
You can also connect your productivity tools to the platform and get a more holistic solution. Integrated data security and GDPR compliance are other great features of this tool.
11. imperson for Chatbot Solutions
To gain a competitive advantage, you need to think outside the box. AIl-supported chatbots and online assistants disrupt the improvement of the customer experience and conversions.
Imperson is one such tool that provides turnkey chatbot solutions for websites, apps, Skype, and Facebook Messenger. The platform creates hosts and monitors your bots for you.
12. Google Ads for Paid Advertising
Paid ads have a loyal B2C following. What better way to rank on Google than using the native tools?
With Google Ads, you can set a monthly ad budget and target points. When you publish this, you’ll be able to create your ad copy and choose the audience to get started.
13. Wistia for Video Marketing
87% of brands use video as a marketing tool because consumers love the immersive experience they offer. As a lead generation tool, videos are next to none.
Why not use video to grow your business?
To start creating videos, you can use Wistia. This feature enables you to create branded videos that will immerse viewers in your website.
14. Wix for Website Designing
Websites are essential to increasing your company’s online presence. You can use a robust tool like Wix to build your online store, one-page blog, or virtual portfolio.
You can use the Wix Editor to create websites from scratch or use pre-made templates. The best part is that your website is mobile-friendly and optimized for better usability.
Conclusion
Growing your business doesn’t have to be a stressful process. Knowing the right business tools can accelerate your growth and get the maximum return on your investment.
Tools can increase your productivity exponentially and largely eliminate human error. Since most of the tools featured in this post come at affordable prices, they are great for all types of businesses.
Reference
- Essential Tools You Need To Grow Your Business – HubSpot
- My 8 Favorite Tools for Driving Business Growth – Entrepreneur
- Business Growth Tools – Small Business – Chron.com
- https://www.business2community.com › small-business
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