You can sell digital products and make a substantial income if you know what you’re doing. People don’t realize how easy it is to sell digital products because they get lost in the marketing fluff of celebrity-endorsed gurus on Youtube.
Instead, you should focus on creating useful, high-quality content. Once your product is ready, you can use traffic channels such as Facebook groups, Youtube videos, or blog posts to get people interested in it.
It’s important to note that customers aren’t stupid and they aren’t easily fooled into buying something of low quality. If your product is poorly constructed or if you’re using dishonest persuasive techniques to sell it, your customers will likely be unhappy with their purchase and never buy from you again.
They will tell their friends to avoid you as well.
Table of contents
What is a product?
A product is something you can sell. It could be a piece of produce, an electronic gadget, or a comfy couch. This was true before the Internet made everything more efficient. Today, most entrepreneurs start businesses online, and digital products are king.
What are digital products?
A digital product is simply a product delivered in digital form. This definition, however, doesn’t necessarily paint a full picture of what a digital product really is.
For example, when you get useful information from a website you do not pay anything for, it becomes a digital product.
After all, a digital product is inherently a product that provides value to the consumer.
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Why Are Digital Products Preferable to Physical Products?
People might wonder why you would offer digital products instead of creating your own physical product. After all, physical products dominated commerce for hundreds of thousands of years.
Digital products have many advantages over their physical counterparts, especially for the entrepreneur who sells them. This isn’t to say that you can slap together any digital product and generate a fortune.
If you want your customers to return, the product still needs to offer incredible value. You can funnel the time and money you save on creating digital products into making new products available to your customers.
Spend your money and time on marketing, advertising, branding, and other
content-related activities if you want to keep growing your sales.
Subtle advantages are:
- There is no inventory to keep.
- You don’t need a physical storage for goods.
- Delivery is almost immediately after purchase.
- Very little expenditure as compared to physical products assembling.
How to Market Digital Products?
Marketing digital products isn’t much different from marketing physical ones. You have to define your audience, target them with brand-appropriate messages, and keep the lines of communication open.
The main difference is that you need to explain the need for a digital product – something you can’t do when selling laundry detergent or soap.
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10 Best digital products to sell
1. Food recipes
Cookbooks are among the best-selling digital products, so there’s no doubt that you could create a product around them. Cookbooks are a great way to explore cuisine from around the world, and many consumers love to order their favorite meals from a restaurant.
Sure, you can find recipes for free online, but people are more likely to pay for high-quality cookbooks when a reputable source presents these recipes. If you don’t have any restaurant experience or cooking expertise, don’t worry — all it takes is some basic research, experimentation and hard work.
You could also consider updating an existing cookbook or creating a digital product instead. You can charge users monthly or put together a one-time purchase, like an app or subscription service that delivers recipes to their devices.
People always need new recipes, so there will always be interest in any type of food product you create.
2. Tutorials and Guides
We live in a DIY culture. Creators and hobbyists want to learn how to do things themselves.
This gives you an opportunity to get paid to provide in-depth, high-quality educational material to people who would otherwise have no interest in paying for it.
The great thing about digital products is that they can be educational. You could create a guide or tutorial on how to do something, or you could record a video tutorial.
3. Music
Make your own music and sell it on your own terms. You can record your own music, then make it for sale anywhere you wish. The freedom to explore your own musical talent and to retain creative control over your output can be freeing as a creative.
Furthermore, you don’t have to deal with bureaucratic red tape. instead, you can focus exclusively on your music.
Since you no longer need to produce a physical product, such as a CD, you can make your music available exclusively as digital files.
People can then listen to them on MP3 players, their computers, and other devices.
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4. E-books
You can write an e-book on any topic you like. As the entrepreneur, you decide on the e-book’s length and content. You can self-publish it on yourself on amazon or seek a traditional publisher.
If you already have customers who have bought your online courses, you can introduce them to your e-book. You have a built-in pipeline of potential customers.
Some entrepreneurs also create e-book series and sell them individually and in bundles, which gives them the opportunity to upsell. You could also cross-sell them with your online courses.
5. Courses
Courses are the best way to deliver high quality content, build authority and sell digital products. An online course is just like an in-classroom course except that you teach online.
Customers learn with distinctive modules and at their own time.
You can create courses at different price points and sizes and create other digital products later.
6. Photography
Millions of people publish digital products every day. There’s a constant demand for unique photography to sell as stock. You can make money by selling your photographs on Amazon and through affiliate marketing on YouTube.
If you want to build your own community and sell directly, you can use Instagram or generate a blog. A great way to sell your images or photos is through stock photo sites like Fotalia and iStockphoto.
These platforms allow you to retain all rights to your photos, which protects your intellectual property.
7. Web Elements
The demand for web elements is huge in today’s economy. For instance, many people earn six or seven figures by selling WordPress themes. Premium web design templates create passive income because you only have to create the theme once.
You might have to update it occasionally because of changes to the content management system (CMS), but that’s far less work than creating a whole new product from scratch.
Additionally, you can create as many web themes as you want. The more you provide, the more customers you can potentially convert.
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8. Software Programs
To make money with digital products to sell, try creating a new piece of software.
People love software because it cures their pain points. From productivity and web insights to designing and drawing, lots of software programs have stood the test of time. These days, many software programs are sold as subscriptions instead of licenses.
In other words, your customers pay a nominal monthly fee to use your software. As long as they pay, they retain access.
In many ways, the subscription model offers better revenue potential than licensing. If you sell licenses, you get paid just once. The customer never has to give you another dime.
9. Apps
Recall how much you enjoyed playing computer games when you were a kid? Well, it turns out that those same games are still quite popular on mobile devices.
Some of them have the same features and gameplay but they can be accessed on mobile devices via Google Play or Apple’s App Store. Some of them charge a fee whereas others are available for free.
These apps will likely include an integrated digital store where people can purchase add-ons such as extra lives, weapons, boosts, maps and so forth. You do not need to be a software developer to develop and publish an app.
Many entrepreneurs prefer to hire freelance developers on a project-to-project basis.
Alternatively, if you want to get your toes wet with app development, there are many software programs available that allow you to create simple yet functional apps fairly easily and cheaply.
However, remember that simple apps with few features will find it hard to gain traction among savvy consumers.
10. Coaching Packages
You can use your digital products to supplement your income and create more intimate relationships with your customers. For instance, let’s say that you teach people how to be better leaders.
You’ve created online courses, e-books, and other digital products, but many of your customers would like to be coached by you. To respond to their request, you create a coaching package.
For $150, you’ll spend 30 minutes on the phone with them once a week for one month. Of course, you’d adjust the numbers to your liking.
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Conclusion
You’ve learned about the best and most popular digital products to sell online. There is nothing stopping you from creating and selling something unique. Get started today!
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