Are you seeking for ways to boost your Roi?
Video making is one of the ways through which you could achieve that.
According to the Wyzowl’s State of Video Marketing Survey, an annual report, now in its seventh iteration.
They made the following key findings after a research in 2021 that : so far, 86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020.
Now, comparing survey results to the question “Is video marketing important?”
“Does video give you a positive ROI?”
In the long run as a marketer, you would discover that video making is a great investment for lead and client base generation. due to the fact that 84% of video marketers say videos has been effective for generating leads, up 1% from 2020.
94% of marketers agree that videos have helped increase user understanding of their product or service, with 43% reporting that video has reduced the number of product support calls their company has received.
Thus needless to say that from the above survey, as a marketer, you stand a better chance of boosting your sales even as a beginner in video making.
Also, if you intend to delve into video making as a source of livelihood, then this is the article for you to consider first as a beginner, then also as a professional.
Thus generally speaking, video making may have different purposes, which may be for
- Boosting your market through ROI increment.
- As a source of income.
- As a hobby..
However, to be able to carry out these purposes there are tools which are in use. Which brings us to our discourse “BEST FREE VIDEO MAKING TOOLS FOR BEGINNERS IN 2021”.
WHAT ARE VIDEO MAKING TOOLS AND WHAT ARE THEY USED FOR.
Basically, a video making tools are softwares or applications that affords you the opportunity of manipulating videos, which may include splicing, arranging and cutting of clips in the process of making videos. Another point to not is that video making tools and video editing tools may be used interchangeably in this discourse.
With the advancement of video making, your prospect has also broadened in that you are not limited to only cutting and splicing clips rather, you could find various video making tools with a wide varieties of functions like color manipulation and audio visual synchronization with film sequence.
With ample assortments of video making tools online, it would be easy for you as a beginner to make a wrong choice, or waste reasonable amount of time and energy trying out many tools before getting appropriate one. This exposition would help ease that stress.
The following are 20 best free or easily affordable video making tools in 2021 and how to use them.
You would also find the link to getting them below.
1. Blender
Blender is an open source video making tool that costs zero Dollars. The tool was designed as a 3D and 2D animation suite, but it does come with a very good video editor app. Blender’s video editor should be enough for most of your video needs as a beginner.
The editor also allows you to perform basic actions like video cuttting and splicing. It can also be of great service if you need to perform more complex tasks like video masking. This makes it a very flexible video editor that caters to both beginner and advanced users.
The following are the key features of The Blender video editor:
- Histogram displays,
- Live preview,
- luma waveform,
- chroma vectorscope,
- Audio mixing,
- syncing, scrubbing,
- and waveform visualization.
and many more.
This tool is best for making 3D and 2D videos and animations.
You can get it from their official website.
Below is a link to a brief tutorial on how to use the Blender video making tools for beginners:
2. VIDEOPAD VIDEO MAKER.
As a beginner, the VideoPad is a free, fully-featured video making and editing application cum software designed by
NCH Software for Mac, Windows, iOS, and Android users. The solution features a user interface that makes it an ideal breeding ground for beginners who are still in their infancy as regards video making and editing space or small businesses that are getting started with video marketing. Video pad posses an impressive set of audio and video manipulation tools, which invariably aids in making video making/editing an easy task even for beginners in the field.
An essential to part of this tool is that with VideoPad, editing 360-degree videos is as easy as editing traditional movies. However, as a beginner, it may be an uphill task to add 360-degree video. It is also equipped with 50+ visuals and transitional effects. Basically with constant practice, its easy feature would help in crearing a professional touch on a video, even for beginners.
Videopad has tools that play great roles in customizing templates for future use. There are numerous transitions, such as dissolve, fade, zoom, crossfade, and more that can be used between clips.
Key Features of VideoPad
- popular video formats.
- 3D and 360-degree video editing.
- multiple transitions and visual effects.
- simple and intuitive UI.
- It provides digital audio tools.
- And it allows users to export videos to file or disc.
https://www.nchsoftware.com/videopad/index.html
3. DAVINCI RESOLVE
This video making and editing tool stands out among others, with a wide tray of features and compatibility with video, data, audio and image format rendering.
These include video formats such as AVI, MP4,QuickTime, DNxHD, and data exchange formats such as XML, EDL,AAF,DCP,MXF, and Cinema DNG, and also audio formats such as AAC,[55] AIFF,[59] and WAVE;[59] and image formats such as RAW,Open EXR,TIFF,DPX R3D,JPEG, and JPEG 2000.
Also another bonus to this software is that irrespective of the 7 pages user interface, It has a wealth of beginner’s guides and tutorials that are available online from which you can skim from.
It also comes with the Fusion video effects suite and Fairlight audio editing app built into it for color correction and audio mixing, what more can you seek.
These features are also available at zero dollars.
The DaVinci Resolve also has compatible hardwares for its optimization such as the DaVinci Resolve Micro Panel, the DaVinci Resolve Mini Panel (both released in 2017), and the DaVinci Resolve Advanced Panel (previously known as Impresario when manufactured by da Vinci Systems)
However, to use certain features of extreme importance, you may have to pay a certain fee.
Though the same with the free version, the DaVinci Resolve studio version, supports resolutions greater than ultra-high-definition and frame-rates greater than 60 FPS. Other aspects of functionality only available in the commercial edition include support for multiple GPUs, additional OpenFX plug-ins (such as Face Tracking and Lens Flare), stereoscopic grading, video noise reduction, motion blur, HDR color grading, and user collaboration tools.
The Studio version is also the only edition to include the machine learning functions introduced as part of Resolve version 16.
The Fairlight software has been used in the production of films, such as Logan and Murder on the Orient Express.
The link below also offers you a brief tutorial on how to know your way around the software:
4.MOOVLY
Moovly is a software for video making and editing which is easy to use for beginners and also for professionals.
Due to the fact that it has many templates that suits the immediate need of the user.
Users can drag-and-drop other elements, such as images, videos, audio, and animated clips from their local storage.
With its stocked library of media contents, it is a go-to place for persons without media contents to drag-and-drop onto the user interface.
And what more they contents of he library are royalty-free
In terms of video editing, Moovly provides tools for detailed customization of your content including splitting and/or trimming videos, resizing, rotating, cropping, and adjusting the audio and playback speed. Other advanced features include looping segments, adding overlay audio tracks, adding subtitles, and applying text-to-speech functionality.
Key Features of Moovly:
- Easy to use editing features.
- Plenty ready-made templates.
- Royalty free media library.
- Users can collaborate on video projects via user groups.
- All videos can be rendered on Facebook, YouTube, Vimeo without further additions.
- It offers text-to-speech functionality.
5. VSDC VIDEO MAKER
VSDC is a video editing software designed exclusively for Windows users. It consists of two packages, the paid and. Free packages just like most software developers.
The free package offers an impressive set of powerful features including non-linear editor, Instagram-like filters, masking tools, YouTube uploader, video file converter, stabilization tool, video capturing tool, and support for 4K and HD exports.
It’s also consists of audio editing tools, such as volume correction, sound normalization, reverberation, echo, and equalizer. The audio tools allow you to add effects to audio tracks in your videos with as little stress as possible, due to its intuitive interface that leverages numerous wizards to streamline and accelerate video editing and creation.
Another of its perks is that VSDC supports nearly all popular video formats and codecs like MP4, AVI, MPG, MKV, FLV, 3GP, and WMV. It also supports audio formats such as WAV, MP3, M4A, PCM, and FLAC.
To top it all off, the application allows you to edit clips with subpixel accuracy, to deliver video with smooth rotation, animation, transformation, and precise positioning.
Key Features of VSDC Video Editor
- It makes it easy to export videos directly to social networks, Just like Moovly.
- It supports a wide range of audio, image, and video formats.
- Posses audio stabilization tool.
- It supports non-linear video editing.
- built-in DVD burning tool.
6. IMOVIE
Like the VSDC, this software was developed for macbook OS and ios users by Apple inc.
It also has a simple user interface that consists of drag-and-drop navigation. Unlike other softwares that you have to download or buy from various sites, the Imovie comes embedded in the Mac devices.
This platform gives you a rudimentary knowledge of video making and editing as a beginner before exploring other complex softwares.
Despite being simplistic, it does not reduce it’s functionality this is evident in it’s color manipulation tools, themes and multiple audio editing tools
Key features:
- It supports 4k videos despite being a free package.
- Compatibility with videos shot o other devices.
- Up to 70+ sound tracks.
Since this software is only available on macbook devices, it can only be gotten there.
However below is a tutorial on how to make and edit videos on the platform:
7. ADOBE PREMIERE.
As a video-making tool for beginners, the Adobe premiere clip qualifies both as an application and software.
This is because of it allows you to be able to make and edit your videos on you mobile phone and if you desire to embark on a professional scale, you can push it to the Adobe premiere Pro cc for professional video editing on you laptop or desktop.
This software cum application is most suitable for social media user, as it allows you the opportunity to fine tune your videos shot on your device into stunning artworks.
An especial key feature to this software is the provision of two mode :
- Automatic and freeform.
The automatic mode allows Adobe to trim you clips and input the necessary additions to your video.
While the freeform allows you to flex your video making prowess.
- Adobe Premiere Clip is also equipped with a tool that synchronizes your work across all you devices, courtesy to the innovative Adobe CreativeSync.
- Premier Clip videos can easily be shared on popular social media channels like YouTube, Facebook, and Twitter.
You can get it from the link below:
8. WAVE.VIDEO
Wave.video is an online video making software ideal for marketing in small businesses seeking to produce creative video content. Its features allows you to create and embed video ads and short promotional videos.
This platform comes with a library of stock video footage and music like moovly, which can help you create professional-looking videos for promoting products and services. It also enables you to choose from different types of layouts. .
It also offers you free social calendar that your marketing groups can customize according to their schedule. Through the software’s auto-generated embed codes, you can also add videos to various web pages.
Since Wave.video is an online platform, it does not require any installation on the user’s part. All work done on the platform is automatically saved on the cloud, making it easier for users to work seamlessly between devices.
Key Features of Wave.video:
- It comes with a library of royalty-free video clips and images.
- It offers built-in video hosting.
- Allows users to quickly share videos to social media channels.
- It automatically generates embed codes for videos.
- Provides automatic captioning capabilities.
- It comes with a landing page generator.
9. LUMEN5
Lumen5 is a video editing platform designed to help businesses drive traffic and engagement through creative videos. Lumen5’s main advantage over other video editing software is its AI-powered video editing capabilities, which can quickly turn blog posts and articles into videos.
Aside from assisting with storyboard creation, the software’s AI-powered technology also helps users fit content to a layout and enhance videos’ messaging through relevant music and visuals.
The software also offers features to helps you create videos from scratch. It also comes with plenty variety of video templates, be it for Instagram stories, education, marketing, or YouTube. You can customize your videos to fit your branding by choosing from different color schemes, font choices and uploading your own logos and watermarks.
A media library containing millions of photos, video clips, and audio files provides more options for enriching videos.
Key Features of Lumen5:
- It offers text-to-video features to transform articles and blog posts into videos.
- The AI technology allows users to create videos in minutes.
- It comes with a searchable library containing millions of free images, video clips, and music files.
- It provides customization options so videos match a business’s branding.
10. AVIDEMUX
Avidemux is a free video editor that is best if you are a Windows, Mac OS, and Linux. The application speeds up basic video editing tasks such as filtering and cutting, and Avidemux has a clean and uncluttered user interface, which characterizes its simplicity and presents all the tools you need to finetune your videos.
With Avidemux, you can copy, cut, or delete sections of your videos, coupled with the fact that it’s easy to append a video clip to another.
Also, you can peruse through your clips and display those frames with ease. However, Avidemux doesn’t offer transitions or flashy wipes to add to videos, which makes it more of a playground for beginners than a tool for pro users.
Also, Avidemux comes with a Video Filter Manager that makes it easy to adjust the color, brightness, saturation, and hue of your video.
The tool supports multiple video file formats, including MPEG, AVI, MP4, DVD, and ASF. It also features a powerful encoder that makes it easy to convert audio and video files to different formats.
The best part is that Avidemux uses a container format to store files, which means videos and audio are stored in one file, in a container.
Key Features of Avidemux
- It has a clear and uncluttered interface.
- It comes with a video filter manager that makes it easy to filter videos.
- Reliable encoder tool makes it easy to encode video and audio files.
- It features a real-time analog synthesizer.
11. FILMORA
Filmora is a video-making and editing tool designed by Wondershare for persons with little knowledge of video making, beginners, and casual users. It is a reliable tool that features an elegant user interface and provides powerful editing tools to streamline video editing.
Though lacking numerous advanced features, such as multi-cam capability and VR tools, the platform offers standard overlays, transitions, trimming, and custom effects that enable you to create amazing videos.
Made for Windows and Mac devices, Filmora is a video making tool for creators of all types and skill levels. Its sound tools like background noise removal, audio equalizer, and keyframing allow you to add the perfect sound to your video clips.
Besides, the green screen effects and support for full 4K videos, help you create stunning videos with frames that are as crisp as reality.
with Filmora, it’s easy to create exquisite stories thanks to the numerous layers of media.
Also, the professional 3D LUTs and creative filters mean you can achieve the perfect video aesthetic with just a single click.
The unique feature of that makes it stand out Filmora stand out is that its workflows and interface offer a less steep learning curve and make it easy to grasp the basics of video editing without a struggle.
Key Features of Filmora
- It provides creative filters and 3D LUTs.
- It makes it easy to fix camera problems such as camera shake.
- Provides 100 layers of media.
- It comes with green screen effects that simplify compositing.
- It offers multiple sound tools, such as an audio equalizer and keyframing.
12. MEDIA COMPOSER
Media Composer is a free video making tool designed by Avid for upcoming content creators, movie makers, and video marketers. This video making tool is intended to help beginners gain valuable skills and learn to edit videos using the same tools used by the pros.
Seen as a powerful and multipurpose video editor, Media Composer lives to the expectations and has all the tools you need to create stunning videos within a professional setting.
Media Composer comes with multiple presets, effects, and transitions that aid you in adding visual impact and punch-up scenes in your videos.
Also, the application offers a virtual recording studio that makes it easy to add text, sound effects, voiceovers, , and emotions.
To cap it all off, Media Composer integrates with Avid Link, which can be a priceless resource if you want to expand your possibilities and network.
The package combines expedient high-res-to-HD workflows with real-time collaboration to allow you to tell better stories, without spending a premium. It also provides pro features such as audio ducking and Multicam editing and includes automated media management tools to help you keep track of your assets.
Key Features of Media Composer
- It integrates seamlessly with Avid Link.
- It provides a set of advanced features, such as audio ducking and multi-cam editing.
- The virtual recording studio is perfect for adding crisp audio.
- Offers numerous effects, presets, and stunning visual transitions.
- It makes it easy to publish content to Facebook, Vimeo, and YouTube.
13. WEVIDEO
WeVideo is another online video making and editing tool designed for video creators, small businesses, and individual business owners.
It combines the use of cloud storage and video editing tools whose application gives you better control at creativity, allowing you to record, view, create, and share videos of up to 480p resolution.
WeVideo’s compatibility endures that it works seamlessly on any web browser, and it also providing you with iOS and Android apps that enable you to edit videos anywhere, anytime.
This means you can start your editing tasks on your mobile device and complete them on your PC or Mac computer browser. Just like Adobe premiere clip.
An intuitive user interface gives you a better user experience. You don’t need pro editing skills to create stunning movies; the only limitation to what you can create is your imagination.
However, WeVideo doesn’t offer an auto-editing option; instead, the video making tool puts you in complete control of the transitions, texts, motion effects, and much more.
Key Features of WeVideo
- It provides up to 1GB of cloud storage.
- Makes use of innovative technology such as WeVideo JumpStart.
- It gives users up to 5 minutes of published video time per month
14. HITFILM EXPRESS
This video making tool is a little bit advanced and provides way more tools than you would expect from a free video editor.
Combining basic video editing capabilities (trimming, splicing, and audio editing) with a selection of advanced features, HitFilm Express enables you to create videos and films with 3D effects.
Coupled with the fact that it is easy to manipulate if you are a beginner seeking to find video making tool.
However, there is a task involved which is a small price to pay to get access to the free app.
HitFilm Express requires you to give the vendor a shout out or share a status update on social media to get the free application.
Some of the great features offered by this application are 410+ effects and presets, motion blur, new layout panel, animation keyframing, and masking capabilities among other effects.
What makes HitFilm Express unique is that it provides tutorials that are based on renowned Hollywood movies. This makes the tutorials more engaging and very attractive to users who are just getting started with video editing.
Moreover, you can create videos at up to 4K resolution, edit 360-degree videos, and correct lens distortion – all without spending a dime. Also, if you need extra features to make professional-quality videos, HitFilm Express allows you to buy some add-ons from the vendor’s store to extend its capabilities.
Key Features of HitFilm Express
- It comes with a professional-grade video editor.
- Supports full 2D &3D compositing.
- It provides engaging tutorials.
- It offers unlimited transitions and audio tracks.
15. SHOTCUT
Shotcut, is a free, open-source video making tool available on Windows, Linux, and Mac operating systems.
Which implies that, after downloading the package, you can edit the source code and customize it to suit the way you work, especially if you are an expert video maker..
But for beginners, the software is fully equipped, and you need not pay for further upgrade to access all its features.
The software is best for users who have acquired enough experience in simple tools and wishes to Move to the next level.
It has an easy to use UI easy enough for most users, thanks to the display of dockable and undockable panels, which are fully customizable
Its compatibility with 4K and HD resolutions and native timeline editing capabilities, stand out as salient features.
Also, Shotcut integrates with FFmpeg to support all popular video and audio formats, and eliminate the need for file imports. Even better, the application promotes native editing and frame-accurate seeking for popular formats.
Key Features of Shotcut
- It offers support for a wide range of formats.
- Supports 4K resolution.
- It provides numerous video and audio effects.
- It comes with a set of useful editing features.
16. OPENSHOT
OpenShot is one of The easiest free video editing software for beginners and medium movie makers and editors.
This video making tool is available for Windows, Mac, and Linux users.
With its easy-to-use user interface makes it a great video editing software for beginners.
In like other video making tools listed above, OpenShot’s intuitive interface and minimal design are perfect for simple editing.
OpenShot is an effective choice for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview. And what more, it comes at exactly no cost.
Key features include:
- Drag-and-drop functionality for easily adding video, audio, or image files
- Unlimited layers for watermarks, background videos, and audio tracks
- Customizable title-card, templates and Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects
- Strong key-frame animation capable of creating animated videos
17. VIDEOMAKER 10
Movie Maker 10 is also another video making tool that comes as a free version that includes its suite of video and picture editing tools as well as the ability to add captions with customizable fonts and colors, all it requires from you is to meet the PC requirements of the software in order to be able to download.
The minimum requirements being:
OS Windows 10 version 17763.0 or higher
Architecture ARM, ARM64, x64, x86
DirectX Version 9
Recommended
Your device should meet these requirements for the best experience
OS Windows 10 version 17763.0 or higher
Architecture ARM, ARM64, x64, x86
DirectX ,DirectX 12 API, Hardware Feature Level 11
Its key features include:
- Auto-preview tool for edits and effects
- Auto-movie options for creating customizable cuts of your video clips
- Animation tab to easily add music, titles, and credits
18. MAGISTO
MAGISTO is a video making tool which though built for Chromebook users is also available for ios users.
This software uses AI to create video content in minutes.
It has free and paid packages costing only $4.99 per month.
All you have to do is:
- choose editing style,
- add footage, and
- upload an audio file.
It automatically edits and makes your video.
The AI powered software also suggests music to match your style and theme of video making.
the app has a simple insights dashboard built in.
With over 90+ million users, it goes to say that it is a suitable application for video making
Key features include:
- Wide variety of themes
- Facial recognition, filters, effects, and auto cropping
- Professional auto-editing ability
- Ability to share videos across marketing channels
- iStock integration for high-quality stock images
- Unlimited HD movie downloads
19. LIGHTWORK
Lightworks consists of a simple and intuitive user interface.
Lightworks also offers a library of video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on our list.
It is also available for Windows, Mac.
And you might want to consider it if you are a beginner in video making.
Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.
It also comes with a paid and free version.
Key features include:
- High-quality simple trim functions for fast and precise video editing
- Speed optimization, letting you continue to edit while importing new content
- Multicam editing for syncing clips from multiple cameras
- Real-time team project sharing with full control over which user has editing access
- Easy sharing of videos with fast export to YouTube, Vimeo, Facebook, and Instagram
- Support for a wide range of video formats.
20. POWTOON
Powtoon is a video making tool where you can create professional and fully customized videos.
It offers a free version and three paid plans.
It consists of a vast video template gallery and you can easily edit your preferred templates.
With the free plan, you can make short videos, lasting up to three minutes.
Your production comes with Powtoon watermark, and you can use a selection of free soundtracks and select royalty-free objects.
You will find many templates in categories such as Marketing, Sales, Training, Learning & Development, Internal Comms, HR, Industries, and more.
As you can tell from Powtoon’s mission, “So everyone can animate,” the app has a real emphasis on animation, with the video making tool being optimum for both beginners and professionals
CONCLUSION
In the course of this article, we have been able to outline for you the 20 best free video making tools for beginners, while listing their unique features, functionalities and where they can be accessed from.
They werre listed in no particular order, and thus anyone that you choose would render a veritable result. We also hope that this article would serve as a repository for beginners and professionals alike.
REFERENCES
- https://en.m.wikipedia.org/wiki/Video_editing_software
- https://my.oberlo.com/blog/best-free-video-editing-software
- https://influencermarketinghub.com/free-video-editing-software/amp/
- https://www.avid.com/media-composer
- https://www.google.com/amp/s/www.wyzowl.com/video-marketing-survey-2020/amp/
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