How Does Webull Make Money?

Webull is a Chinese fintech company with a New York office. It’s a trading platform developed by Fumi Technology, a Chinese fintech company formed by Wang Anquan in 2016. In 2017, Webull released its trading app, effectively competing with Robinhood, the industry leader.

Webull wanted to boost its validity in the eyes of the American market as a Chinese trading app. As a result, it established offices in New York and hired Anthony Denier, a Wall Street veteran and specialist, to lead the company’s business operations.

What Is Webull?

Webull is a commission-free online brokerage that allows customers to trade stocks and other financial commodities. Furthermore, there are no minimum deposit restrictions on the platform.

Users can trade equities, exchange-traded funds (ETFs), currencies (both physical and virtual, including cryptocurrencies), and other commodities like metals and animals in addition to stocks.

In-depth analytical tools (such as multiple technical indicators or sophisticated charting), longer trading times (both pre-market and after hours), and the option to trade from a brokerage or IRA account are some of the other advantages.

As a result, Webull is intended for traders looking for more advanced tools to help them make better-investing decisions.

Webull is available on both desktop (Windows, Mac, and Linux) and mobile (Android and iOS) platforms.

What does Webull do?

Webull is a Chinese fintech company with a New York office. It’s a trading platform developed by Fumi Technology, a Chinese fintech company formed by Wang Anquan in 2016. In 2017, Webull released its trading app, effectively competing with Robinhood, the industry leader. 

Webull wanted to boost its validity in the eyes of the American market as a Chinese trading app. As a result, it established offices in New York and hired Anthony Denier, a Wall Street veteran and specialist, to lead the company’s business operations.

Webull’s primary emphasis after inception was to provide traders with improved mobile trading tools, such as enhanced charting packages for mobile devices. With the unfavorable publicity surrounding Robinhood following the GameStop fiasco in early 2021; many Robinhood users moved to Webull.

How do Webull works?

Webull is an online discount broker that supports mobile trading, shifting away from the historically desktop-dominated sector to give mobile trading tools. Users may trade equities and financial instruments such as ETFs straight from their phones, eliminating the need to master complex trading software such as DAS Trader or Sterling Pro.

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Due to the lack of a minimum deposit requirement and the availability of commission-free transactions, the platform saw significant user growth. Webull specializes in stock trading, as well as cryptocurrency and commodity trading. Users can trade using their cash or margin account, and they can even use the site to trade a self-directed IRA.

How does Webull make money?

Aside from collecting fees and commissions to clients, Webull generates money in a variety of ways. Webull makes money in the following ways:

  •  Subscriptions for data are available for a fee.
  • Margin accounts earn interest.
  • Non-invested cash maintained in brokerage accounts earns interest.
  • Payment for the flow of orders 
  • Interest on equities leased to short-sellers
  •  Fees for other services

All of these factors combine to enable Webull to run a successful business that makes them stay viable and in profit.

1. Subscription

Webull makes money in the most obvious way by selling premium memberships to more in-depth data sets.

It’s worth noting that the data for US markets is completely free, which means you won’t have to pay anything to trade with it.

If you wanted access to TST Level-1, for example, you’d pay Webull $4.99 a month or $53.99 per year. If you’re a trader searching for more features and up-to-date pricing, this is a good place to start.

There are many levels of quotes, each of which displays more detailed information. Traders find this information extremely helpful in recognizing micro-trends to profit from. As a result, people are frequently prepared to pay a monthly fee to gain access.

2. Margin fees

Webull’s platform allows for margin trading. Margin trading occurs in the stock market when individual investors purchase more equities than they can afford. They do it by borrowing money from a broker and using it to invest.

This is when a brokerage provides you with a loan to help you acquire more stocks or ETFs. In the vast majority of circumstances, they will match your offer dollar for dollar.

So, if you have $5,000 in the bank, your brokerage could lend you another $5,000, giving you a total of $10,000 in purchasing power.

You would repay the $5,000 borrowed to you with interest, and your stocks/ETFs would act as collateral.

When an investor buys or sells assets on margin, he pays for them with a mix of his own money and money borrowed from a broker.

Webull imposes fees for margin trading that range from 3.99 percent to 6.99 percent at the low end and 6.99 percent at the high end. This, however, varies with market rates. For the most up-to-date charge schedule, click here.

Webull and other free investing apps generate money by receiving interest from the margin.

Margin trading should only be considered by experienced traders. The vast majority of us will continue to invest our available funds.

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3. Interest On Cash

When you keep cash in your brokerage account that isn’t being used, you aren’t generating any interest. For free brokerages, this is quite frequent. Some brokerages, however, will pay you interest on your money, but it normally comes with an annual or monthly charge. This is not an option for Webull.

Webull will instead borrow the funds in your account and invest them for short-term returns or lend them to others.

Any idle cash maintained in accounts throughout the network will earn a tiny amount of interest from Webull.

To take advantage of cash that isn’t being used, the money is placed in short-term funds or money market accounts.

It may appear like Webull stands to make a modest amount of money, but small sums of money invested throughout all of their accounts may build up to a large amount of income over time.

You may be concerned, but practically every brokerage and financial institution, including your local bank, follow this approach.

SIPC insurance also protects the funds stored in your account to invest, ensuring that you are covered if your funds are mismanaged.

4. Order Flow

Webull has some control over which market maker gets your buy or sell order when you place one.

Webull, like many other free brokerages, makes money by selling order flow. When someone feels the price of a security will change and decides to place an order (transaction) in the market, this is known as order flow or transaction flow.

Every deal Webull places get him a fraction of a penny. While this may not appear to be a large amount, it soon adds up in a powerful trading environment.

We understand that this one is a bit perplexing.

Market makers (such as major banks) may pay Webull fractions of a penny per share to route orders to them rather than to another market maker.

5. Short Seller Fees

Brokers lend shares to short sellers and charge interest as a result of the transaction. Often, the shares that are being leased out are ones that you own. This is a highly widespread practice in the finance business, similar to earning interest on non-invested funds.

Your shares, like your cash, are, nevertheless, covered by SIPC insurance.

Webull may gain money by lending shares to short-sellers.

Short selling is when an investor sells a stock that he or she does not own. Short sellers anticipate the stock’s price will decline, or they seek to protect themselves from price volatility in assets they currently possess.

If the stock price falls, short-sellers benefit by purchasing the shares at a cheaper price. Short sellers will lose money if the stock’s price rises.

The charge or interest paid for borrowing the stock is the cost of a short sale. Webull’s interest rate fluctuates daily for each accessible stock and is charged daily. Brokerages earn handsomely from this behavior.

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Keep in mind that you’ll need a margin account and a new account worth $2,000 or more to short sell on Webull.

6. Other Fees

Although Webull does not impose any trading or commission fees, there are a few other charges to be aware of.

There is a $75 fee for each outbound transfer of stocks from Webull to an outside broker.

When you consider the amount you may be moving, that’s a pittance!

It’s vital to understand that security transfers do not help Webull monetarily. APEX, the clearing firm, charges fees for outgoing transfers.

Webull does not impose fees for inbound transactions; however, your leaving broker may. Because the actual amount of fees varies per broker, we can’t tell what it could be. For additional information, you should contact your outgoing broker.

FAQs On How does Webull Make money?

Is Webull free?

Webull provides commission-free US stock, ETF, and options trading with no inactivity fees. The account opening is seamless, fully digital, and fast. The trading platforms are well-structured and user-friendly with many order types.

Can Webull be trusted?

It’s a completely legitimate and legal brokerage, with plenty of oversight from the likes of FINRA and the SEC. These institutions guarantee that Webull is a brokerage that legally conducts its business, and their SIPC membership speaks to that fact as well.

What happens if Webull goes out of business?

In the rare event that Webull goes out of business and SIPC is fully exhausted, this supplemental policy would kick in. This is an aggregate policy that covers financial assets and cash up to a combined $150m. There are limits per customer for securities and cash, however, both are quite high.

Does Webull take a percentage?

Webull does not charge commissions for trading stocks, ETFs, and options listed on U.S. exchanges. However, fees are still applied by the SEC, FINRA, and OCC, the regulatory agencies.


Webull is a FinTech startup that allows customers to trade financial commodities like stocks and exchange-traded funds (ETFs) without having to pay a commission.

Payments for short selling fees, order flow, interest paid on margin, subscription fees, and earnings gained by investing funds on balance are all ways that Webull generates money.

Webull was founded in 2017 and has since evolved to become one of the most popular online brokerages in the United States. Over 2 million people have joined the platform.



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