How Does WhatsApp Make Money? Revenue Model

The popular social media app known as WhatsApp is loved and used by millions of people all around the world. It is also a free messenger app that has no ads, which brings the question, how does WhatsApp make money?

In this article, I will be looking to answer this question as best I can and give you a detailed explanation of the revenue model being used by WhatsApp to get some money. Without spending much time, here is what you need to know about WhatsApp.

What is WhatsApp?

WhatsApp may be a lesser-known messaging software in the United States, but it is an integral part of daily life in many areas of the world. The app, which is owned by Facebook, is arguably one of the most popular messaging services on the planet.

To comprehend WhatsApp’s appeal, it’s important to remember that it was one of the first smartphone apps to provide free internet-based messaging.

Instead of transmitting texts through cellular data networks, where costs may apply, WhatsApp sends and receives messages and calls via a Wi-Fi connection for free.

Now, over 2 billion users prefer WhatsApp because of its capacity to expedite communications regardless of device or location.

WhatsApp is not only easy to use, but it also has considerably more functionality and personalization options than standard SMS texting – all for free. If you’re already familiar with WhatsApp, our favorite WhatsApp tips and tricks could be of interest to you.

WhatsApp is a text, audio, and video messaging program that allows users to interact with one another. WhatsApp is accessible as a tablet and smartphone app (for Android and iOS devices), as well as an online application (dubbed WhatsApp Web). Individually (in private chats) or in groups, users can speak with one another.

Only the users in the conversation can see the messages since WhatsApp’s platform is end-to-end encrypted.

WhatsApp’s Stories feature allows users to share their great experiences with others. After that, these moments are presented for 24 hours.

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WhatsApp has a commercial communication tool (called WhatsApp Business) in addition to its consumer version. Companies can:

  • Create profiles for their businesses with useful information for their consumers (such as an address, email addresses, or a link to their website)
  • Contacts should be labeled to help with categorization.
  • Messages that are sent automatically and quickly
  • Radio and television broadcasts (similar to a newsletter)
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WhatsApp Business is a solution designed for small enterprises. If a company has a larger size, it can choose to use WhatsApp’s Business API. They can incorporate it into their existing business software thanks to the API endpoint.

More than 2 billion individuals use WhatsApp in over 180 countries across the world. As a result, it is the largest communication platform on the planet.

How does WhatsApp work?

WhatsApp’s key selling point is that it allows you to make and receive calls and messages with only an internet connection, making it essentially free to use and great for international calling. There are no sign-up costs, and there are no data plan limits to worry about.

While WhatsApp is comparable to other messaging systems such as iMessage and Google Messages, it has a few distinct features, the most important of which is cross-platform capabilities (between Android and iOS, for example). WhatsApp may appear to be nothing more than a text messaging program at first appearance, but it is capable of much more.

Here’s an overview of WhatsApp’s most important features:

  •  Voice and video calls: In addition to voice conversations, WhatsApp now enables video calls, which include a group feature that allows up to eight people to be on the same call at the same time.
  •  You may record and send voice messages to individual or group conversations using voice messaging.
  •  End-to-end encryption, a secure communication protocol in which only the persons who are chatting can read the messages, is used by WhatsApp.
  •  Sharing photographs and videos: You can transmit films, photos, and GIFs without worrying about them being distorted or not being downloaded, as may happen when sending SMS messages across various mobile systems and cellular providers.
  •  Document sharing: Rather than using email or other document-sharing apps, WhatsApp allows you to transmit various types of documents, including PDFs, spreadsheets, and slideshows.
  •  Desktop access: WhatsApp has a desktop client for both Mac and PC.
  •  WhatsApp Business: The dedicated business account on WhatsApp is designed to allow entrepreneurs to exhibit their products and engage with their consumers on a convenient and familiar platform.

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Growth and Marketing Strategy for WhatsApp

WhatsApp was created with the end-user in mind. As a result, each element of the program caters to a unique demand voiced by consumers.

It mixes in seamlessly with phone digits, giving it the appearance of ordinary text messages. Multimedia messaging, for example, is included, which would be much more expensive via conventional MMS.

Users were motivated to recruit new relatives and friends as a result of this “SMS replacement” software, resulting in a truly viral impact.

It may be impossible to duplicate their performance with a copy of their approach. You should, however, incorporate a shareability factor into your business to encourage users to promote it.


The most successful kind of marketing is word-of-mouth.

Grammarly uses a similar business model.

How does WhatsApp actually generate revenue in 2022?

WhatsApp makes money from two different sources:

The WhatsApp Business API subscription and click-to-WhatsApp adverts

There are potential future income sources in the pipeline, and WhatsApp has been exploring ways to monetize its 2 billion+ monthly active user base.

Now let’s discuss these two sources extensively to understand the concepts better.

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Subscription to the WhatsApp Business API

WhatsApp for Business API, the company’s first revenue-generating offering, was released in August 2018. They’ve been fiddling with their WhatsApp Business app since its introduction to making it more business-friendly.

Many banks will provide banking on WhatsApp by 2020, and many major businesses will utilize the messaging app to engage with consumers and answer customer service demands.

Businesses may also utilize the WhatsApp Business API to send personalized updates with non-promotional material like shipping confirmations, event tickets, appointment reminders, and other reminders.

Only a few firms have access to the WhatsApp API. You may request API access by filling out this form. WhatsApp does not limit access to the API based on a company’s location, nor does it set limitations on those companies, such as the number of messages they must send each month.

This is another piece of misinformation circulating as businesses try to figure out who is obtaining access.

Others claim that in order to be accepted by WhatsApp during this test period, API clients must transmit at least 100,000 messages each month. WhatsApp claims that this is false.

Have you wondered how radio stations make money? You’ll find the answers here.

What is the WhatsApp for Business Application Programming Interface (API)?

WhatsApp for Business API is a self-hosted, simple-to-use solution for businesses to connect, interact, and answer to their consumers.

It allows companies to automate a huge number of common inquiries by responding to consumers with an automated chatbot that talks through the company’s API.

As a consequence, the number of customer service calls drops. The only stipulation is that even if a corporation knows your phone number, they must first acquire your consent before sending you a message.

That is all there is to it.

How does WhatsApp generate revenue from its Business API?

Customers that use WhatsApp’s business API are charged by the number of messages they receive.

When a new company owner registers for the API, they must follow a three-tiered strategy to deliver bulk messages.

  •  There are constraints on messaging tiers, and each firm starts at the bottom, with Tier 1.
  •  On the first tier, 1K unique messages are sent every 24 hours.
  •  Second Tier: 10,000 unique messages each day.
  •  Third Tier: 100K unique messages are sent every 24 hours.
  • API Messaging Tier Restrictions for WhatsApp for Business: When WhatsApp detects those businesses are sending higher-quality messages, the tier limits are raised. As a result, WhatsApp gets more money the more business communications it sends
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Advertisements with a click-to-WhatsApp button

Consider looking through your Facebook page and seeing an ad for something interesting! Isn’t it much more convenient to chat with someone from the firm directly?

That is exactly what Click-To-WhatsApp advertising does. Consider the illustration above. Users may contact companies using WhatsApp using the “Send Message” option.

The benefit to companies is simple: most Facebook users already have WhatsApp installed on their devices. It lowers the contact barrier, allowing businesses to access the direct phone numbers of those who are interested!

How can WhatsApp generate revenue in the future – Potential revenue streams

The firm is striving to integrate WhatsApp Payment on a worldwide scale, making it simple for WhatsApp business app users to take payments from consumers without having to leave the chat screen!

WhatsApp was given the authorization to perform a test of WhatsApp Pay between 2018 and 2019.

It is now being tested in a number of countries and is accessible in Brazil.

WhatsApp Pay is presently accessible in two countries; however, we don’t know when it will be available internationally.

Frequently Asked Questions on How Does WhatsApp Make Money? Revenue Model

What is WhatsApp’s revenue?

According to Forbes, WhatsApp makes an average yearly income of $15 billion, with an average revenue per user of $7.

What is WhatsApp Business, and how does it work?

The WhatsApp firm offers business owners capabilities within the app to promote their product catalog, send greeting messages automatically, set autoresponders, and more.

What is WhatsApp's revenue model?

Subscriptions to WhatsApp’s Business API, click-to-WhatsApp advertising, and Whatsapp Payments are all sources of revenue for WhatsApp in 2022.

Who is the owner of WhatsApp?

In 2014, Facebook purchased WhatsApp and currently owns and controls the service. The company’s proprietors, Jan Koum and Brian Acton, quit shortly after it was purchased.

What types of messaging is WhatsApp capable of?

Text, image, and audio messages may all be sent using WhatsApp.

Is it possible to raise money from WhatsApp?

Yes, you may make money by utilizing WhatsApp to communicate with your consumers. You may do business on WhatsApp and sell your goods or services using a WhatsApp business account, just like any other commercial transaction.


From the article above, you should understand the revenue basis of how WhatsApp generates its revenue and still offer a free messenger app to billions all around the globe. With new concepts about to hit the mainstream market, you are sure to see WhatsApp raking in more revenue with their amazing innovative new features.

we hope you were able to learn how Whatsapp makes money.

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