{"id":1880,"date":"2023-11-28T13:04:09","date_gmt":"2023-11-28T13:04:09","guid":{"rendered":"https:\/\/thewealthcircle.com\/?p=1880"},"modified":"2023-11-28T13:38:12","modified_gmt":"2023-11-28T13:38:12","slug":"how-does-yelp-make-money","status":"publish","type":"post","link":"https:\/\/kiiky.com\/wealth\/how-does-yelp-make-money\/","title":{"rendered":"How Does Yelp Make Money | Full Business Model","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>In the past years, small businesses could struggle to gain exposure, but today, Yelp has made it easy to spread quickly about the quality of all kinds of services.<\/p>\n\n\n\n<p>People can easily get to Yelp, look through reviews, and read about other people&#8217;s experiences before patronizing any business. <\/p>\n\n\n\n<p>Beyond reviews, Yelp also features events and special offers from businesses. You can make friends and also send direct messages to other users, just as it is done on Facebook. You can see specific reviewers&#8217; posts when looking at a business.<\/p>\n\n\n\n<p>With all these features and benefits Yelp offers to businesses, you can tell that they make a lot of money but, how? <\/p>\n\n\n\n<p>To know how Yelp makes money, you must first learn about the full business model; from there, you can decipher their source of income.<\/p>\n\n\n\n<p>Yelp was started in 2004 by two former PayPal employees, Jeremy Stoppelman and Russel Simmons, with a $1 million in funding. The idea was to create an \u2019email circle\u2019 that allowed friends to swap business reviews.<\/p>\n\n\n\n<p>Today, Yelp has become the biggest platform that connects people with local businesses. It allows them to search, locate, book, and review local businesses.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2 id=\"table-of-contents\">Table of contents<\/h2><ul><li><a href=\"#h-how-yelp-s-business-works\" data-level=\"2\">How Yelp&#8217;s Business Works<\/a><ul><li><a href=\"#h-customers-of-yelp\" data-level=\"3\">Customers of Yelp<\/a><\/li><\/ul><\/li><li><a href=\"#h-who-are-the-key-partners-of-yelp\" data-level=\"2\">Who are the Key Partners of Yelp?<\/a><ul><li><a href=\"#h-what-are-the-key-activities-of-yelp\" data-level=\"3\">What are the key activities of Yelp?<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-does-yelp-make-money\" data-level=\"2\">How Does Yelp Make Money?<\/a><ul><li><a href=\"#h-1-advertisement\" data-level=\"3\">#1. Advertisement<\/a><\/li><li><a href=\"#h-2-self-service-program\" data-level=\"3\">#2. Self Service Program<\/a><\/li><li><a href=\"#h-3-full-service-program\" data-level=\"3\">#3. Full Service\u00a0Program<\/a><\/li><li><a href=\"#h-4-other-services\" data-level=\"3\">#4. Other Services<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-write-a-review-on-yelp\" data-level=\"2\">How To Write A Review On Yelp<\/a><\/li><li><a href=\"#h-how-to-add-a-business-on-yelp\" data-level=\"2\">How To Add A Business On Yelp<\/a><\/li><li><a href=\"#h-does-yelp-have-a-good-prospect\" data-level=\"2\">Does Yelp Have a Good Prospect?<\/a><\/li><li><a href=\"#h-conclusion\" data-level=\"2\">Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-yelp-s-business-works\"><span id=\"how-yelps-business-works\">How Yelp&#8217;s Business Works<\/span><\/h2>\n\n\n\n<p>Yelp is a social network that lets users search\u00a0for and review businesses around them. Unlike other directories, Yelp focuses more on engaging with its users and making them engage with other users and businesses.<\/p>\n\n\n\n<p>Users can create a profile, add friends, chat in forums, and visit offline Yelp events too. They can also become a part of the Elite Squad by posting well-written reviews, high-quality photos and by fulfilling other prerequisites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customers-of-yelp\"><span id=\"customers-of-yelp\">Customers of Yelp<\/span><\/h3>\n\n\n\n<p>Yelp has three customer segments:&nbsp;local businesses, Users,&nbsp;and&nbsp;content contributors<\/p>\n\n\n\n<p><strong>Local Businesses<\/strong> covers the following:<\/p>\n\n\n\n<ul>\n<li>Location (City or suburb)<\/li>\n\n\n\n<li>Type of service (home or auto services, dentist, spa, bar)<\/li>\n\n\n\n<li>Restaurant Cuisine (Italian, Mexican, Thai)<\/li>\n\n\n\n<li>Price point (inexpensive or highly expensive)<\/li>\n\n\n\n<li>Hours of operations<\/li>\n\n\n\n<li>Food Delivery or takeout<\/li>\n\n\n\n<li>Reservation<\/li>\n<\/ul>\n\n\n\n<p><strong>Users<\/strong> are targeted to their: <\/p>\n\n\n\n<ul>\n<li>Demographics<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Interests<\/li>\n\n\n\n<li>Spending profile<\/li>\n<\/ul>\n\n\n\n<p><strong>Content contributors (Active reviewers)<\/strong>&nbsp;\u2013 it\u2019s a vibrant community of active reviewers that are engaged in fun social exchanges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-are-the-key-partners-of-yelp\"><span id=\"who-are-the-key-partners-of-yelp\">Who are the Key Partners of Yelp?<\/span><\/h2>\n\n\n\n<p>Yelp has three key partners: content creators who build on the platform, Extended partners(lobbyists, government agencies, content licensing, electronic payment transaction companies), and partnership(GrubHub, DexYp, Sprinklr, Chatmeter, and InMoment).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-key-activities-of-yelp\"><span id=\"what-are-the-key-activities-of-yelp\">What are the key activities of Yelp?<\/span><\/h3>\n\n\n\n<p>Yelp&#8217;s primary activities include:<\/p>\n\n\n\n<ul>\n<li>Network Effects<\/li>\n\n\n\n<li>Ad Selling<\/li>\n\n\n\n<li>Grow local communities<\/li>\n\n\n\n<li>Raise brand awareness<\/li>\n\n\n\n<li>Manage day to day operation<\/li>\n\n\n\n<li>Customer Experience<\/li>\n\n\n\n<li>Platform Growth<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fdf5d2\">People also ask: <a href=\"https:\/\/kiiky.com\/wealth\/how-does-letgo-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Does Letgo Make Money | 2023 Full Business Model<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-yelp-make-money\"><span id=\"how-does-yelp-make-money\">How Does Yelp Make Money?<\/span><\/h2>\n\n\n\n<p>Yelp makes most of its money through its service programs both self-service and full. Its other money-making strategy is invested in its advertisement and profile enhancement services that benefit businesses greatly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-advertisement\"><span id=\"1-advertisement\">#1. Advertisement<\/span><\/h3>\n\n\n\n<p>Yelp generates almost all of its revenue from advertising. Yelp provides businesses with both paid and free advertising products. It also utilizes its website and mobile app to deliver targeted search advertising to a broader audience<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-self-service-program\"><span id=\"2-self-service-program\">#2. Self Service Program<\/span><\/h3>\n\n\n\n<p>Yelp\u2019s Self-Service program provides Yelp\u2019s free tools, advertising solutions, and profile enhancements to businesses. With the Self Service Advertisement program, businesses can:<\/p>\n\n\n\n<ul>\n<li>Run Targeted Advertisements<\/li>\n\n\n\n<li>Make Use Of Other Yelp Premium Tools<\/li>\n\n\n\n<li>Deals And Gift Certificates<\/li>\n\n\n\n<li>Yelp Reservations<\/li>\n\n\n\n<li>Online Ordering<\/li>\n\n\n\n<li>Profile Enhancements<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-full-service-program\"><span id=\"3-full-service-program\">#3. Full Service&nbsp;Program<\/span><\/h3>\n\n\n\n<p>Yelp\u2019s Full-Service programs provide all of Yelp\u2019s free tools and Self Service program tools plus targeted Yelp ads, upgraded business page features, and dedicated support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-other-services\"><span id=\"4-other-services\">#4. Other Services<\/span><\/h3>\n\n\n\n<p>Yelp garners much of its revenue from its subscription services as well. The same goes for its non-transaction and non-advertising arrangements.<\/p>\n\n\n\n<ul>\n<li>Yelp Reservations<\/li>\n\n\n\n<li>Yelp Waitlist<\/li>\n\n\n\n<li>Wi-Fi Marketing<\/li>\n\n\n\n<li>Yelp Knowledge<\/li>\n\n\n\n<li>Other Partnerships<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-write-a-review-on-yelp\"><span id=\"how-to-write-a-review-on-yelp\">How To Write A Review On Yelp<\/span><\/h2>\n\n\n\n<p>A review is an important part of a business. It has always been a catalyst for the growth of Yelp\u2019s Business Model. Through reviews, a small business gets established. <\/p>\n\n\n\n<p>Let&#8217;s say you visit a new restaurant enjoy a great meal plus exceptional service and in a pleasant atmosphere; you will want to tell others so they can benefit from that service, and then you land on Yelp&#8217;s app and wonder how to get started. <\/p>\n\n\n\n<p>The following instructions will guide you on how to write a review on Yelp:<\/p>\n\n\n\n<ul>\n<li>Visit Yelp&#8217;s official website from your browser<\/li>\n\n\n\n<li>Click on the &#8220;<strong>search bar<\/strong>&#8221; and type the business name you want to review.<\/li>\n\n\n\n<li>Select&nbsp;&#8216;<strong>Write a Review<\/strong>&#8216;<\/li>\n\n\n\n<li>Select the <strong>&#8216;star icons<\/strong>&#8216; then rate the business out of five stars.<\/li>\n\n\n\n<li>Proceed and write a review. You can see other reviews about that business on the right-hand side.<\/li>\n\n\n\n<li>If you want to attach an image to your review, select&nbsp;&#8216;<strong>Upload<\/strong>&#8216;.<\/li>\n\n\n\n<li>Drag and drop&nbsp;your image into the box or select&nbsp;<strong>Browse<\/strong>&nbsp;to locate the image. Write a short description of its content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-a-business-on-yelp\"><span id=\"how-to-add-a-business-on-yelp\">How To Add A Business On Yelp<\/span><\/h2>\n\n\n\n<p>Anyone can add a business on Yelp. If you have an existing one, get a device that has an internet connection, and let&#8217;s get started. <\/p>\n\n\n\n<ol>\n<li>Open the Yelp app on your device<\/li>\n\n\n\n<li>Tap the&nbsp;<strong>More<\/strong>&nbsp;icon on the bottom right.<\/li>\n\n\n\n<li>Select&nbsp;<strong>Add Business<\/strong>.<\/li>\n\n\n\n<li>Select&nbsp;<strong>I work at the business&nbsp;<\/strong>if you work for this business or if you&#8217;re the owner.<\/li>\n\n\n\n<li>Fill in your business name, address, and business category. Then, you can take your time and add other information about the business as you can.<\/li>\n\n\n\n<li>Click <strong>Submit<\/strong>. Once your business is approved will go live on the Yelp apps and website within 24 to 72 hours.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-yelp-have-a-good-prospect\"><span id=\"does-yelp-have-a-good-prospect\">Does Yelp Have a Good Prospect?<\/span><\/h2>\n\n\n\n<p>Data from Forbes shows that Yelp company\u2019s Local Advertising business is expected to contribute $1.1 billion to the company&#8217;s 2022 revenues, making up 98% of the company\u2019s $1.1 billion in revenues for 2019. <\/p>\n\n\n\n<p>Also, Yelp is moving away from its Deals and other services business, and therefore its expected contribution is only 2% of the total revenues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span id=\"conclusion\">Conclusion<\/span><\/h2>\n\n\n\n<p>Yelp has helped expose a lot of businesses by fostering new corporate partnerships. With enough investment, it has a promising future and can become a global brand in the coming years.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fdf5d2\">Related: <a href=\"https:\/\/kiiky.com\/wealth\/get-paid-to-write-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 Ways to Get Paid to Write Reviews in 2023 | Quick Money<\/a><\/p>\n\n\n\n<h2 id=\"recommendations\" class=\"wp-block-heading\">Recommendations<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/kiiky.com\/wealth\/how-does-grubhub-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Does Grubhub Make Money? | Full Business Model<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiiky.com\/wealth\/how-to-start-a-cleaning-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Start A Cleaning Business In 2023: The Ultimate Guide, Step-by-Step<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiiky.com\/wealth\/reputation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Reputation Marketing And How Does It Work For Me<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiiky.com\/wealth\/how-to-start-a-business-in-georgia\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Start a Business in Georgia in 2023: The Ultimate Guide, Step-by-Step<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiiky.com\/wealth\/iphone-navigation-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Are iPhone Navigation Apps and How Does It Work?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiiky.com\/wealth\/how-does-grubhub-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Does Grubhub Make Money? | Full Business Model<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiiky.com\/wealth\/how-does-letgo-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Does Letgo Make Money|2023 Full Business Model<\/a><\/li>\n<\/ul>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"In the past years, small businesses could struggle to gain exposure, but today, Yelp has made it easy&hellip;\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":19,"featured_media":1887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1294],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does Yelp Make Money | Full Business Model<\/title>\n<meta name=\"description\" content=\"Yelp makes money through the following ways: #1. Advertisement #2. Self Service Program #3. Full Service Program\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiiky.com\/wealth\/how-does-yelp-make-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Yelp Make Money | Full Business Model\" \/>\n<meta property=\"og:description\" content=\"Yelp makes money through the following ways: #1. Advertisement #2. Self Service Program #3. 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