{"id":6813,"date":"2023-11-17T08:36:00","date_gmt":"2023-11-17T08:36:00","guid":{"rendered":"https:\/\/thewealthcircle.com\/?p=6813"},"modified":"2023-11-17T08:58:44","modified_gmt":"2023-11-17T08:58:44","slug":"reputation-marketing","status":"publish","type":"post","link":"https:\/\/kiiky.com\/wealth\/reputation-marketing\/","title":{"rendered":"What Is Reputation Marketing And How Does It Work For Me","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Gone are the days organizations would employ online reputation management (ORM) in the guise of Reputation marketing<\/a>. These ideologies differ and mean totally different things. <\/p>\n\n\n\n

While online reputation management is an active way of clearing a brand’s already smeared image, reputation marketing is a pro-active way to use a brands’ success stories to sell the brand<\/a>‘s products or services.<\/p>\n\n\n\n

A study done by Neilsen<\/a> in 2012 suggests that 70% of consumers trust online reviews (15% more than in 2008), second only to personal recommendations. Online reviews are more or less what reputation marketing is and is indicated by the study above, customers trust it more.<\/p>\n\n\n\n

The reason why people trust online reviews isn’t far-fetched. Reviews when genuine is people’s experience with a particular product and service. <\/p>\n\n\n\n

And it’s assumed that these reviewers have no reason why they’d put out a false account.<\/p>\n\n\n\n

Therefore, people tend to believe it more as a form of reputation marketing.<\/p>\n\n\n\n

With this in mind, we will be looking at what reputation marketing is, and how it will work for you in your attempt to increase sales.<\/p>\n\n\n\n\n\n

What is Reputation Marketing<\/strong>?<\/h2>\n\n\n\n

This is the process of managing and influencing consumer perception of a brand or business. <\/p>\n\n\n\n

The idea behind reputation marketing is to amplify the good qualities of a brand. This way, it’s promoted in a way that will convert shoppers or those reading it into customers.<\/p>\n\n\n\n

The discipline involves collecting and amplifying positive brand content in order to use your brand reputation as an asset that enhances your marketing efforts and campaigns.<\/p>\n\n\n\n

You should check out; How To Make More Money with High Ticket Affiliate Marketing<\/a><\/strong><\/p>\n\n\n\n

Importance of Reputation Marketing<\/strong><\/h2>\n\n\n\n

The internet has made the world a small global place where information reigns supreme. And in this multichannel world, consumers actively seek information from all types of sources to guide their purchase decisions.<\/p>\n\n\n\n

So naturally, if your business is online you have an advantage over your competitors already.<\/p>\n\n\n\n

However, just because a business ranks number one on Google or has larger online engagement does not mean that it has the trust of consumers. <\/p>\n\n\n\n

One of the key factors in an organization\u2019s ability to develop meaningful, trust-based relationships with customers is online reviews<\/a> and similar forms of user-generated content. <\/p>\n\n\n\n

This is what and where reputation marketing can help. Better reviews and a positive brand reputation \u2014 not more follows and likes \u2014 work strategically to help improve your influence, trustworthiness, and flexibility. <\/p>\n\n\n\n

With reputation marketing, you can use reviews, social media comments, and customer feedback in ways that drive search engine performance, social media strategy, and consumer engagement levels. <\/p>\n\n\n\n

According to Steve Olenski, contributor for Forbes, reputation marketing can help businesses achieve competitive differentiation.<\/p>\n\n\n\n

Olenski wrote, \u201cReputation \u30fc consisting of mentions, comments, recommendations and reviews across a buzzing, shape-shifting universe of online publishers and apps \u30fc isn\u2019t a problem center but a value center<\/em> for brands and businesses.<\/p>\n\n\n\n

\u201cWe need to think about our reputations as a constant, competitive advantage, a driver of growth and prosperity, and a strategic asset. We need to think about reputation marketing.\u201d<\/p>\n\n\n\n

So you see, it’s pertinent that you include reputation marketing in all your marketing campaigns. And you don’t just include it but give it all the attention it deserves.<\/p>\n\n\n\n

Don’t fail to also read; Text Message Marketing In 2022 | Benefits And How It Works<\/a><\/strong><\/p>\n\n\n\n

How Online Reviews Drive Reputation Marketing Strategies<\/strong><\/span><\/h2>\n\n\n\n

Customer feedback is vital for both businesses and end consumers<\/a>. Shoppers place enormous trust in feedback from faceless individuals on review sites. Sadly, fraudsters take advantage of that misplaced trust to manipulate the system.<\/p>\n\n\n\n

That all boils down to bad news for brands that have been crushed by 1-star reviews. Staggering reputation management statistics<\/a> indicate that negative comments and bad star ratings drive potential customers away by the busload \u2014 and executives agree.<\/p>\n\n\n\n

But let\u2019s look at that from another angle: Online review sites can be a powerful marketing tool when filled with positive customer reviews. Why?<\/p>\n\n\n\n

Great reviews improve conversions throughout your entire marketing funnel:<\/p>\n\n\n\n