To become a marketing manager, a master’s degree in marketing is highly necessary. A marketing master’s degree can tighten individuals’ grasp on the complexities of the modern consumer experience. <\/p>\n\n\n\n
Graduate marketing degree programs treat analytics, branding, campaign planning, and market research topics.<\/p>\n\n\n\n
This article aims to help you find the best Marketing Master Degree Programs<\/strong> you can take. <\/p>\n\n\n\n Let’s dive in!<\/p>\n\n\n\n According to the U.S. Bureau of Labor Statistics, there will be a 10% increase in marketing jobs by 2026. Plus, the median pay in 2018 was $132,620 per year.<\/p>\n\n\n\n Therefore, a master’s degree in marketing helps to better learn and utilize that data in this profession. Additionally, the expertise gained from a master’s program is attractive to employers.<\/p>\n\n\n\n Marketing is winning interest in your company’s product or service. This occurs through market research, analysis, and understanding your ideal customer’s interests. Furthermore, marketing cuts across all aspects of a business,<\/a><\/strong> including product development, distribution methods, sales, and advertising<\/a><\/strong>.<\/p>\n\n\n\n Furthermore, marketing entails product development, market research, product distribution, sales strategy, public relations<\/a><\/strong>, and customer support. <\/p>\n\n\n\n If you want to pursue a career in marketing, a master’s in marketing can be a high career accelerator and booster. <\/p>\n\n\n\n A master’s degree in marketing gives a wide design of information on consumers, their needs, and how to keep up with the ever-changing buyer’s market. <\/p>\n\n\n\n In addition, career growth in marketing continues to thrive while giving advanced degree marketers opportunities<\/strong> in several professional sectors. Master’s degrees in marketing highlight communications, finance<\/a><\/strong>, and managerial skills in their curricula.<\/p>\n\n\n\n Career growth in marketing continues to grow while giving advanced degree marketers opportunities <\/strong>i<\/a>n several occupational sectors.<\/p>\n\n\n\n Marketing is a growing industry; in 2012, there were over 200,000 in marketing in the US. It is expected to grow by 12% in 2022, according to monster.<\/p>\n\n\n\n With a master’s degree in marketing, you can easily fit into the following high-earning jobs.<\/p>\n\n\n\n Market research analysts utilize consumer data to assess what products and services the public will and will not buy. <\/p>\n\n\n\n They work with companies to closely evaluate and understand consumer trends as well as to forecast future developments.<\/p>\n\n\n\n Furthermore, market research analysts must have strong math and statistics skills<\/a><\/strong>, communication <\/a><\/strong>and decision-making expertise, and a strong background in finance and business, all skills which can be acquired with a master’s degree in marketing.<\/p>\n\n\n\n Advertising, promotions, and marketing managers create campaigns to promote goods and services within a company or an organization. <\/p>\n\n\n\n Also, they work with other marketers, art designers, sales workers, and financial personnel to structure successful campaigns. As managers, these individuals also can work with others in a business environment as supervisors.<\/p>\n\n\n\n Survey researchers work with data from surveys taken by companies, non-profit organizations, political interest groups, and other consumer-based institutions to ascertain what people want, need, and care about in various spheres. <\/p>\n\n\n\n A master’s degree in marketing would allow for research positions in this field, and programs with internships<\/a> or fellowships<\/a> <\/a><\/strong>are highly desirable.<\/p>\n\n\n\n A public relations specialist<\/strong><\/a> strengthens the positive aspects of a company or organization and often creates campaigns that present visual or audio images to the public. These professionals can work in sales, politics, or in the private sector for public individuals. <\/p>\n\n\n\n Unlike a public relations specialist, the public relations and fundraising manager directs a marketing campaign for fundraising and donation activity. <\/p>\n\n\n\n Public relations and fundraising managers are concerned with the public image of an individual, company, or organization and use their campaigns to improve this image in their efforts to bring in funds on an entity’s behalf. This position requires a master’s degree and most call for extensive related expertise.<\/p>\n\n\n\n A master’s degree in marketing offers a wide array of information on consumers, their needs, and how to keep up with the ever-changing buyer’s market. <\/p>\n\n\n\n Master’s degrees in marketing highlight communications, finance, and managerial skills in their curricula. <\/p>\n\n\n\n Advanced degree marketers use what they learn in their coursework to better design marketing campaigns, meet the needs of companies and consumers, and engage with the public most effectively and efficiently. <\/p>\n\n\n\n In the master’s program, you’ll learn the following;<\/p>\n\n\n\n Marking analytics equips students with information about different analytical tools used in marketing, various methods, and the ability to assess analytical data. <\/p>\n\n\n\n Furthermore, it emphasizes the customer and different variables that can factor into marketing preferences and reception by the public. Generally, the course helps students make better marketing decisions.<\/p>\n\n\n\n This course incorporates information on the many factors that go into consumer decision-making. Economic, sociological, psychological, and ethical influences how consumers respond to marketing and individual products and services. <\/p>\n\n\n\n Consequently, this course covers these specific areas and how they can be used when designing marketing campaigns.<\/p>\n\n\n\n Marketing management teaches students marketing theories, strategies, and how to use them in practice. <\/p>\n\n\n\n Furthermore, marketing management provides information about designing and executing a marketing plan that best assesses and understands market opportunities.<\/p>\n\n\n\n Multicultural marketing studies marketing trends worldwide and gives students access to diverse groups of consumers and insights into their practices. <\/p>\n\n\n\n Hence, the course covers past marketing campaigns, their success and failure, and how marketing may proceed.<\/p>\n\n\n\n This course is designed to present students with the different types of questions marketers are faced with daily. <\/p>\n\n\n\n Theories of ethics and the subjective nature of the concept are examined using theories and case studies. Additionally, marketing rules, laws, and regulations are treated to provide students with practical, current information.<\/p>\n\n\n\n Master’s in marketing are ideally one-year programs with part-time and online options available<\/a><\/strong>.<\/p>\n\n\n\n The program usually consists of subjects such as; marketing research, marketing theories and practice, brand management, accounting and finance, and many added electives and masters’ thesis.<\/p>\n\n\n\n Additionally, you’ll learn how to conduct research qualitatively and quantitatively adequately. <\/p>\n\n\n\n When looking at master’s programs, a proposed student should first consider the programs’ format. Most universities<\/a><\/strong> offer on-campus and online options, allowing students to choose what works best for them.\u00a0See the best 20 marketing degree programs below.<\/p>\n\n\n\n These programs were selected according to our in-house ranking style with recourse given to tuition rate, student-to-faculty ratio, acceptance rate, and graduation rate.<\/p>\n\n\n\n Columbia University in New York offers a Master’s Degree in Marketing. <\/p>\n\n\n\n Its Master of Science in Marketing Science has a STEM-eligible curriculum centered on marketing analytics. <\/p>\n\n\n\n Hence, it is recommended that students develop a foundational understanding of a database programming language and statistical package before entry. <\/p>\n\n\n\n Course requirements comprise of Marketing Models, Mathematical Methods, and Multivariate Statistics. The programs also offer electives in Digital Marketing<\/a><\/strong>, Pricing Strategies, and Systematic Creativity in Business. <\/p>\n\n\n\n To crown the program, students can pursue a master’s thesis or take a doctoral course. <\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $22,824<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\n Texas A&M University’s Mays Business School awards a Master of Science in Marketing. The curriculum encompasses Analyzing Consumer Behavior, Branding and Marketing Communications, and Product Innovation courses. <\/p>\n\n\n\n All students must complete an internship, and most do in the summer between their first and second years. <\/p>\n\n\n\n Furthermore, the university’s Career Management Center supports students with internship placement and in their job search. The degree program spans four terms and is generally concluded in 16 months.<\/p>\n\n\n\n According to U.S. News & World Report, TAMU ranks at No. 66 in the nation and No. 44 for the best value.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $19,554<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\n The Master of Science in Marketing Analytics\u00a0will give you cutting-edge knowledge and skills to use marketing analytics for daily business usage. <\/p>\n\n\n\n The program will provide you with an avid understanding of the mathematical and statistical models and tools required for customer analysis in the context of marketing difficulties. <\/p>\n\n\n\n The study plan includes Business Ethics, Data Science, and Statistical Programs course requirements. <\/p>\n\n\n\n The Master of Science in Marketing Analytics\u00a0curriculum\u00a0comprises 12 courses. The program includes 8 required courses, 3 elective application courses, and an Action Learning Project.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $17,241<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\n JHU is deemed to be the nation’s first research university. It has campuses in Maryland and Washington, D.C., and international sections in China<\/strong>, Italy, and Singapore<\/a><\/strong>.<\/p>\n\n\n\n Johns Hopkins University’s <\/a><\/strong>Master of Science in Marketing program allows full- and part-time options. All students must take 12 credits of foundational business courses.<\/p>\n\n\n\n The core curriculum comprises three courses: Consumer Behavior, Marketing Research, and Marketing Strategy. Elective offerings include Designing Experiments, Social Media Analytics, and Strategic Market Intelligence. The degree can be completed in one full-time year or two part-time years.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $29,066<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\n Michigan State University’s <\/a><\/strong>Master of Science in Marketing Research program offers full-time and online options. <\/p>\n\n\n\n Broad\u2019s Master\u2019s in Marketing Research can be designed to fit your schedule. Whether students come to campus or online, they encounter the same courses taught by renowned professors.<\/p>\n\n\n\n The plan includes courses on Consumer Insights, Data Mining, and International Marketing Research. On-campus students also complete a directed consulting project and a summer project or internship. Online students can choose between two requirements that can be fulfilled through projects and capstone courses.<\/p>\n\n\n\n The Master of Science in Marketing Research program at MSU has been ranked by Eduniversal<\/strong>, College Choice,<\/strong> and TFE Times<\/strong> as #1 among master\u2019s programs, especially in marketing research in both the U.S<\/strong>.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $16,684<\/p>\n\n\n\n Button text<\/a><\/p>\n\n\n\n The University of Texas at Dallas offers a highly flexible Master of Science in Marketing. Furthermore, it offers a choice of six tracks and over 60 courses to choose from<\/p>\n\n\n\n Students are expected to choose between tracks in Advertising & Branding, Business Development, Customer Insights & Analytics, Digital Marketing, Marketing Management, and Product Management. The degree can be completed in one to two years.<\/p>\n\n\n\n You must tender a bachelor’s degree certificate and GMAT\/GRE test scores to be admitted.<\/p>\n\n\n\n U.S. News & World Report ranks UTD at No. 129 in National Universities and No. 117 for the best value.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $10,036<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\n Founded in 1880, USC is the oldest private research university in California. The University of Southern California highlights the “personalized and global-focused curriculum” through its Master of Science in Marketing program. <\/p>\n\n\n\n Specializations are offered in Analytics and Consumer Behavior. Students discuss their career goals with the program’s Associate Director, who helps them plan their studies. <\/p>\n\n\n\n The program fuses real-world projects and case studies from global perspectives. Course taught include Advertising and Promotions; Fashion, Luxury, and Lifestyle Marketing; and Internet Marketing.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $32,892<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\n Georgia State University offers a Master of Science in Marketing and a dual degree in marketing and big data analytics. The project-based Marketing curriculum focuses on customer <\/strong>and brand management<\/strong>, marketing research, digital<\/strong> and social media marketing<\/strong>, and data-driven marketing<\/strong>.<\/p>\n\n\n\n Furthermore, after the program, students receive a salary hike of 50%<\/strong> (on average) within 3 months of completion of the program.<\/p>\n\n\n\n The program allows any student to continue or commence a full-time job or an internship while pursuing the coursework.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $15,350<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\n Northwestern University offers a Master of Science in Integrated Marketing Communications. The full-time program spans five intensive quarters. The first quarter is spent on core courses including Consumer Insight and Marketing Research.<\/p>\n\n\n\n With an enrollment of 21,000, the student-to-faculty ratio is an outstanding 6:1. According to U.S. News, the university’s Medill Business School is the sixth-best in the nation. <\/p>\n\n\n\n The master’s in the Integrated Marketing Communications program involves not only coursework but also practical experience working with companies and the opportunity to study abroad in one of 50 countries.<\/p>\n\n\n\n Core courses are Consumer Insight, Financial Accounting, Marketing Management, Strategic Process, and Marketing Research. Students also must complete 10 elective classes in one of three areas of interest: Consumer Insights and Analysis of Consumer Data, Messages, and Content \u2013 including brand strategy and strategic communication \u2013 or Media Channels and Platforms. A statistics course is required for those who do not take it as undergraduates.<\/p>\n\n\n\n Graduate Tuition\/Fees:<\/strong> $26,099<\/p>\n\n\n\n Visit School<\/a><\/p>\n\n\n\nTable of contents<\/h2>
What Is Marketing?<\/span><\/strong><\/span><\/h2>\n\n\n\n
Why Should I Study a Masters In Marketing?<\/span><\/strong><\/span><\/h2>\n\n\n\n
What Can You Do With A Master’s Degree In Marketing?<\/span><\/strong><\/span><\/h2>\n\n\n\n
Market Research Analyst<\/span><\/h3>\n\n\n\n
Advertising, Promotions, and Marketing Managers<\/span><\/h3>\n\n\n\n
Survey Researcher<\/span><\/h3>\n\n\n\n
Public Relations Specialist<\/span><\/h3>\n\n\n\n
Public Relations and Fundraising Manager<\/span><\/h3>\n\n\n\n
What Will I Learn In A Marketing Master’s Degree Program?<\/span><\/strong><\/span><\/h2>\n\n\n\n
Analytics for Marketing<\/span><\/h3>\n\n\n\n
Consumer Conduct<\/span><\/h3>\n\n\n\n
Management in Marketing<\/span><\/h3>\n\n\n\n
Multicultural Marketing<\/span><\/h3>\n\n\n\n
Ethics and Marketing<\/span><\/h3>\n\n\n\n
What Does A Master’s In Marketing Program Involve?<\/span><\/strong><\/span><\/h2>\n\n\n\n
Where Can I Study Masters in Marketing?<\/span><\/strong><\/span><\/h2>\n\n\n\n
20 Best marketing master degree Programs<\/span><\/h3>\n\n\n\n
1. Columbia University in the City of New York<\/strong><\/span><\/h3>\n\n\n\n
2. Texas A&M University<\/strong><\/span><\/h3>\n\n\n\n
3. University of Maryland, College Park<\/strong><\/span><\/h3>\n\n\n\n
4. Johns Hopkins University<\/strong><\/span><\/h3>\n\n\n\n
5. Michigan State University<\/strong><\/span><\/h3>\n\n\n\n
6. The University of Texas at Dallas<\/strong><\/span><\/h4>\n\n\n\n
7. University of Southern California<\/strong><\/span><\/h3>\n\n\n\n
8. Georgia State University<\/strong><\/span><\/h3>\n\n\n\n
9. Northwestern University<\/strong><\/span><\/h4>\n\n\n\n
10. University of Houston<\/strong><\/span><\/h3>\n\n\n\n