Like it or not, social media listening may be the best thing to happen to digital marketing.
Consider being entirely in sync with your industry, customers, and competitors because you know exactly what’s going on out there without extensive research. A social listening solution, on the other hand, does it for you.
What used to take countless Google Alerts and hours of manual searching is now fully automated and carried out by dedicated software, such as social listening tools. This article outlines the ten best social listening free tools in 2023.
Table of contents
- What Is A Social Listening Tool?
- What are the Pros of the Best Free Social Listening Tools?
- What are the Cons of the Best Free Social Listening Tools?
- Why Should You Get the Best Social Listening Tools?
- Who Can Use the Best Social Listening Tools?
- 10 Best Social Listening Tools Free In 2023
- Frequently Asked Questions
- Conclusion
- References
- Recommendations
A social listening tool monitors various social media platforms for mentions of specific keywords, brands, or topics.
The purpose is to gather data and insights about what is being said about a brand, product, or topic and to track its online reputation and sentiment.
The tool helps organizations stay informed about what is said about them, identify customer needs and opinions, and engage with their audience in real-time.
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Improved Customer Insights
Social listening tools help organizations better understand their customers, their opinions, and their needs. This information can improve products and services and addresses customer concerns.
Increased Engagement
By monitoring social media for mentions of your brand or product, you can quickly respond to customer inquiries, comments, and complaints, which can improve customer satisfaction and increase engagement.
Competitive Intelligence
Social listening tools can be used to monitor your competition and to stay informed about industry trends and news.
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Enhanced Brand Reputation
By monitoring what people say about your brand, you can identify and address any negative sentiment and proactively manage your online reputation.
Real-Time Monitoring
Social listening tools allow you to monitor social media in real time, so you can quickly respond to any developments or emerging trends.
Cost-Effective Marketing
Social listening can provide valuable insights at a low cost, which informs marketing and advertising strategies.
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Data Overload
Social listening data can be overwhelming, and it can be challenging to separate the valuable information from the noise.
False Positives
Social listening tools can sometimes produce false positives, which can lead to incorrect conclusions about customer sentiment and online reputation.
Bias in Data Collection
The data collected through social listening may be biased, as it only reflects the opinions and activities of those who use social media.
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Privacy Concerns
Monitoring social media platforms raises privacy concerns, as it involves collecting and analyzing personal data from individuals.
Technical Challenges
Implementing and using a social listening tool can be technically challenging and may require specialized skills and expertise.
Resource Intensive
Maintaining and updating a social listening tool can be resource-intensive, requiring time and financial investment to keep up with changing technologies and trends.
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Gain Customer Insights
A social listening tool can help you understand what your customers are saying about your brand, product, or industry, allowing you to identify their needs, preferences, and pain points.
Improve Reputation Management
By monitoring social media for mentions of your brand, you can quickly respond to customer inquiries, complaints, and negative comments, improving customer satisfaction and your online reputation.
Stay Ahead of Competitors
By tracking industry trends and monitoring your competition, you can gain a competitive advantage and stay ahead of the market.
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Enhance Marketing and Advertising
The data and insights collected through social listening can inform your marketing and advertising strategies, helping you to reach your target audience more effectively.
Real-Time Monitoring
Social listening tools allow you to monitor social media in real time, so you can quickly respond to any developments or emerging trends.
Cost-Effective
Compared to other market research methods, social listening is relatively low-cost and provides valuable insights that can inform decision-making and drive business growth.
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A social listening tool can be used by a wide range of organizations and individuals, including:
- Marketing and Advertising Teams: To gather insights into customer preferences and behavior and to inform marketing and advertising strategies.
- Customer Service Teams: To monitor social media for customer inquiries, comments, and complaints, and to quickly respond to them.
- Public Relations Teams: To monitor a brand’s online reputation and identify and address negative sentiment.
- Sales Teams: To monitor customer interactions and identify sales opportunities.
- Product Development Teams: To gather customer feedback and inform product development and design.
- Social Media Managers: To monitor social media for mentions of a brand and to engage with their audience.
- Researchers: To gather data and insights for academic research or market research.
- Entrepreneurs and Small Business Owners: To monitor their online reputation and to stay informed about their industry and competition.
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#1. Followerwonk
Followerwonk is a free social listening and Twitter analytics tool for finding, analyzing, and optimizing for social growth. You can maximize your brand’s social profiles, investigate users’ social graphs, search Twitter bios using advanced filters and parameters, analyze data, track and sort followers, and more.
Followerwonk is free to use if you only connect one profile. If you need to connect up to 20 social media profiles at once, plans are available for a price.
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#2. TweetDeck
TweetDeck is one of the most popular free social listening tools. It’s ideal for small business owners who promote their products and services on Twitter.
TweetDeck makes it easier to use Twitter by displaying multiple timelines in a single interface. It has many advanced features to help you get the most out of Twitter. It allows you to manage multiple Twitter accounts, schedule tweets for future posting, create tweet collections, and much more.
TweetDeck is currently available for download from tweetdeck.com or the Mac App Store.
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#3. Answer the Public
Today, one of the most popular free social listening tools is Answer the Public. It enables teams to listen to autocomplete data from search engines such as Google to discover useful phrases and questions people are asking about your keyword.
The free social listening tool can be a goldmine of consumer insight, assisting your brand in developing new content and providing better customer experiences.
Answer the Public has a Pro subscription that includes unlimited daily searches, weekly email digests, custom data exports, team-specific workspaces, and an education and training package.
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#4. Hootsuite
Hootsuite is one of the most popular social media listening platforms today. It allows brands to manage their social media marketing efforts in a single location. Insights, analytics, and real-time results are also available to Hootsuite users to help them understand and improve their social media performance.
Hootsuite’s free plan allows users to add up to three social profiles. The platform also has an expanding App Directory, enabling businesses to connect their existing marketing, content, and other business systems to Hootsuite.
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Social Mention is a free social listening tool aggregating user-generated content from multiple social media platforms into a single data stream.
It enables you to track and measure what people are saying about you quickly, your company, a new product, or any topic in real time across the web’s social media landscape. Twitter, Facebook, FriendFeed, YouTube, Digg, Google, and other social media sites get monitored by Social Mention.
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#6. Owler
While not a dedicated social listening tool, Owler can provide insights to assist your company in laying the groundwork for social media listening and monitoring.
The tool answers the question, “What have your competitors been doing?” Owler offers a “Daily Snapshot” or update on your competitors based on data from multiple online sources, including social media.
It also provides accurate, real-time community-driven business information, keeping you updated on the latest industry news and alerts.
You can also use it to get a detailed profile of your competitors and track their funding, leadership, and acquisitions changes. Owler offers a free basic plan as well as paid plans.
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#7. Brandwatch
Brandwatch enables your team to collect data from social and review platforms and derive meaningful insights.
You can learn what social media critics and negative reviewers want, fix customer pain points, identify opportunities to improve your brand reputation and achieve higher ratings.
Brandwatch, one of today’s top social media listening tools, also offers tools and features like author analysis, page type analysis, and topic and sentiment analysis, which assist businesses in analyzing and interpreting social conversations at scale.
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#8. BuzzSumo
BuzzSumo is an excellent social listening tool for identifying the most compelling content. It’s ideal for marketers who want to generate new ideas, create high-performing content, and engage with social media influencers.
BuzzSumo’s database pulls social media stats from the most popular channels, including Facebook, Twitter, Pinterest, and even Reddit when you type in a topic or URL. This data type is critical for determining the most appealing content to your customers and prospects.
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#9. Google Alerts
Google Alerts can assist you in staying on top of consumer trends and insights. It’s a valuable listening tool that’s both free and simple to use.
While you may have already set up alerts for brand mentions, you can do the same for mentions of your direct competitors or a broader category of indirect competitors. Remember to include company monikers and alternate spellings.
Enter your brand name (or the names of your competitors) into Google Alerts, and the program will notify you whenever they discover new results on the subject. It is extremely useful when you want to keep track of product changes, new content, and essential market news.
Google Alerts can also be used with Google Trends, which provides real-time data on consumer search interest in your brand and your competitors.
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#10. Twilert
If Twitter is the best social platform for reaching your target audience and your limited budget, this tool is ideal for your small business.
This Twitter monitoring platform offers three paid plans and a simple free offer that reads: Free-Forever Daily Alert.
Twilert offers “one free daily alert that tracks any topic, term, hashtag, or account that will help grow your business.”
Twilert can be a cheap and simple way for brands that do the majority of their social activities on Twitter to keep track of specific keywords mentioned on Twitter.
Twillert’s paid versions can also have a platform analytics tool and a resource center for new prospects.
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Frequently Asked Questions
Some of the best free social listening tools in 2023 are Hootsuite, Brand24, Mention, Talkwalker, and Keyhole. These tools provide basic monitoring and analysis features and can be a good starting point for businesses and individuals on a budget.
Free social listening tools generally have fewer features and functionalities than paid tools. They may also restrict the number of mentions and sources that can be monitored and limit data storage and analysis capabilities.
When choosing a free social listening tool, you should look for one that can monitor the social media platforms and sources you need has essential monitoring and analysis features and is user-friendly. It would be best if you also considered the level of customer support and resources provided.
The accuracy of free social listening tools can vary. Choosing a reputable agency that uses advanced algorithms and machine learning to filter out the noise and false positives and provides real-time monitoring and analysis is essential.
Yes, most social listening tools offer paid plans that provide additional features and functionalities. You can upgrade to a paid plan anytime to access more advanced features and support the tool’s ongoing development and maintenance.
Conclusion
Social listening tools are crucial in helping businesses and individuals monitor and understand their online reputation, customer sentiment, and industry trends. In 2023, several free social listening tools will be available that offer basic monitoring and analysis features, making them a great starting point for those on a budget.
However, choosing a reputable tool that provides accurate monitoring and analysis and meets your specific needs is essential. Free social listening tools may have limitations in features and functionalities, but they can still provide valuable insights and help businesses and individuals stay ahead of the curve.
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References
- https://www.reviewtrackers.com
- https://brandmentions.com
- https://outcry.io
- https://blog.digimind.com
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