Whether you’re just starting in marketing or have already run a few successful campaigns, you’ll need a good set of tools you can count on. There’s an app for everything, from the research process to when it’s time to start analyzing the results.
Some of these tools are full-featured apps for managing social media, while others are simpler. Even if it can only do one thing, like make hashtags or titles wait to dismiss it.
When you think about how many hashtags you’ll need to make (you can do the math), you’ll be glad to have a tool that can do it for you. Also, all of the tools on our list are free to use. So, it wouldn’t hurt to try. Keep reading to see the free online marketing tools in 2023.
Table of contents
- What Are Marketing Tools?
- How Can Businesses Benefit From Using Free Online Marketing Tools?
- What Are The Limitations of Free Online Marketing Tools?
- How can Free Online Marketing Tools Improve Digital Marketing Efforts?
- 10 Free Online Marketing Tools In 2023
- #1. For scheduling posts on social media: Buffer
- #2. For Design: Canva
- #3. Real-time analytics: Google Analytics
- #4. Optimization of a website: Hotjar
- #5 Reports: Measured
- #6. SEO: Open Site Explorer
- #7. CRM: Charlie
- #8. Lead generation and pop-up tool: HubSpot Marketing and HubSpot CRM
- #9. Landing Pages: WordPress
- #10. Management of Twitter: Just Unfollow
- Frequently Asked Questions
- References
- Recommendations
What Are Marketing Tools?
Marketing tools refer to any resources, software, platforms, or technologies companies use to support and improve their marketing efforts.
These tools can help businesses execute marketing activities such as market research, lead generation, customer engagement, content creation, and analysis of marketing results. Some examples of marketing tools include:
- Email marketing platforms
- Customer relationship management (CRM) systems
- Social media management tools
- Content management systems (CMS)
- Marketing automation software
- Analytics and reporting tools
- Search engine optimization (SEO) tools
- Pay-per-click (PPC) management platforms
- Surveys and feedback tools
Marketing tools can be free or paid, and the choice of which tools to use will depend on each business’s specific needs and goals.
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How Can Businesses Benefit From Using Free Online Marketing Tools?
Businesses can benefit from using free marketing tools in several ways, including:
Cost savings
Free online marketing tools can help businesses reduce their marketing expenses without sacrificing the quality of their marketing efforts.
Access to valuable data and insights
Many free online marketing tools provide businesses with valuable data and insights into their target audience, allowing them to make informed marketing decisions.
Improved marketing efficiency
Free online marketing tools can automate various marketing tasks, freeing up time and resources for businesses to focus on other tasks.
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Reach a wider audience.
With free online marketing tools, businesses can reach a wider audience by leveraging the reach and impact of digital channels, such as social media and email.
Ability to test and iterate
Free online marketing tools provide businesses with a low-risk opportunity to test and iterate their marketing strategies, allowing them to make improvements before investing in paid tools.
Improved customer engagement
Free marketing tools, such as social media management platforms and email marketing software, can help businesses engage with their target audience and build lasting relationships with customers.
In summary, free marketing tools can provide businesses with significant benefits that can contribute to their success and growth.
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What Are The Limitations of Free Online Marketing Tools?
While free online marketing tools offer several benefits, they also come with some limitations that businesses should be aware of, including:
Limited features
Free online marketing tools often have limited features compared to paid versions, determining the effectiveness of a business’s marketing efforts.
Restricted usage
Some free online marketing tools may restrict usage, such as a limited number of emails that can be sent or limited access to specific data and insights.
Limited customer support
Free online marketing tools often come with limited or no customer support, making it difficult for businesses to get help with technical issues or resolve problems promptly.
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No guarantee of results
Free online marketing tools do not guarantee results, and businesses may need to invest additional time and resources to see positive outcomes from their marketing efforts.
Lack of integration
Online marketing tools may need help integrating with other marketing devices or platforms, which can limit the efficiency of a business’s marketing efforts.
Overall, businesses need to weigh the benefits and limitations of free online marketing tools and choose the ones that best fit their specific needs and goals. While free online marketing tools can provide cost savings and valuable insights, businesses should also be prepared to invest time and effort to achieve the desired results.
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How can Free Online Marketing Tools Improve Digital Marketing Efforts?
Free online marketing tools can improve digital marketing efforts in several ways, including:
Better target audience insights
Many free online marketing tools provide valuable insights into a business’s target audience’s behavior, preferences, and needs, allowing marketers to make more informed marketing decisions.
Improved search engine optimization (SEO)
Free SEO tools, such as keyword research and website analysis tools, can help businesses optimize their websites and content for search engines, improving their visibility and ranking in search results.
Free social media management tools can help businesses automate and streamline their social media efforts, freeing up time and resources for other tasks.
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Better email marketing
Free email marketing tools can help businesses create effective email campaigns, segment their email lists, and track the results of their efforts.
Increased online presence
Free online marketing tools, such as local listing management tools and online reputation management tools, can help businesses increase their online presence, reach a wider audience, and build their brand.
Improved analytics and reporting
Free analytics and reporting tools can help businesses track their marketing efforts’ results, identify improvement areas, and make data-driven decisions to optimize their marketing strategies.
By using free online marketing tools, businesses can improve their digital marketing efforts, reach a wider audience, and achieve better results without incurring high costs.
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10 Free Online Marketing Tools In 2023
Scheduling posts ahead of time for your social profiles could be our best time-saving tip for social media marketing. Social media marketing can be done in groups: Do all your collecting and writing at once, and then spread your updates over the next day or week.
The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and schedule 10 posts for each network in advance. If you share three posts every day, you can always be three days ahead.
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#2. For Design: Canva
Over 2 million people use Canva to make images for social media, blog posts, and almost anything else.
The optimized sizes and built-in templates make it quick and easy to make pictures that are tall for Pinterest, rectangular for Twitter, square for Facebook or Instagram, and any size in between.
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#3. Real-time analytics: Google Analytics
Google Analytics can track almost everything about the people who visit your website. A considerable amount of information is accessible on this tool.
As a social media marketing team, we like how easy it is to see traffic from different networks (Acquisition > Social > Network Referrals) with Google Analytics. By looking at Time on Page, you can find out how long users spent reading. And to see who is on your website right now, you can just click on Real-Time > Overview.
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#4. Optimization of a website: Hotjar
You want to know how people use your website, like where they click and how far they scroll. Using heatmaps, click maps, scroll maps, and visitor recordings, tools like Hotjar can show you precisely what your visitors are doing. You can also use Hotjar to analyze your funnel and send visitors messages and surveys.
User research is something that can be very powerful. We find it very interesting to see how people respond to blog posts. How many words do they read? How do they stop? What do those buttons do? This information makes it easier for you to write posts that make sense.
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#5 Reports: Measured
Measured helps big brands and their social efforts with analytics and management at the enterprise level. It has a lot of free tools for everyone else, too.
Each of these reports is free, but Measured will ask you to follow them on Twitter or mention them on Facebook in exchange. When you want to see how your social media efforts have been going lately, you can save a lot of time by pulling reports from this one place.
They have covered Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest, as well as the other five extensive social networks.
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#6. SEO: Open Site Explorer
If you can afford it, this is a great paid option: Moz Pro is a great free tool that lets you check the authority of your domain and pages, how many links you are getting, and where they are coming from. You can also look at who you are up against. But with the free version, you can only get three daily reports. When you sign up, you can get notifications on your links, keywords, and competitors.
To use, put the URL of your blog into Open Site Explorer to see high-level stats like page authority and incoming links. You can also use the “Just-Discovered” and “Top Pages” tabs to see which pages on your site get the most links.
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#7. CRM: Charlie
Customer Relationship Management (CRM) tools can help you keep track of your current and future customers. Imagine an address book from the future. The best ones have a lot of information and features. Charlie is a quick and easy way to get to know someone well.
Charlie can help you get ready to meet new people. It does this by looking at your upcoming calendar or running an email address. It then gives you a full rundown of the person, including their social media profiles, bio, interests, big news, etc. Just put the person’s email address into Charlie, and they’ll tell you everything you need to know about them.
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#8. Lead generation and pop-up tool: HubSpot Marketing and HubSpot CRM
With a free pop-up tool, HubSpot Marketing Free makes it easy for marketers to get email leads from their websites.
HubSpot Marketing Free gives you a lot of great information about your leads. This pop-up tool makes getting email addresses from your website easy and gives you essential information like the company your leads work for and which pages they have visited. It can also help you determine which pages are more likely to get people to buy than others.
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#9. Landing Pages: WordPress
Creating a new page may be the fastest and easiest way to set up a landing page for people who use WordPress to run their website or blog. If you use WordPress to make a blog, the posts you write go into Posts. Pages make it easy to create landing page content that doesn’t change, like “Download our ebook,” “Sign up for our webinar,” etc.
Build a new landing page on WordPress and use it as the center of your social media ad campaign or social media updates. Some plugins, like WooDojo, even let you hide the sidebar content on certain pages. This could be a great way to make your page look more relaxed.
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#10. Management of Twitter: Just Unfollow
Twitter is so kind to let developers use its app to make some handy tools. You can manage your Twitter profile directly through Twitter, which is always free. You can also use tools like Just Unfollow, which let you sort and filter your followers in bulk and give you information about the types of people who follow you.
Many experts say that regularly checking to see which accounts are following you back and removing the ones that aren’t is an excellent way to keep your Twitter following count in line with your Twitter follower count. With Just Unfollow, you can do all of this quickly and easily from a single page. You can even put the people you want to keep following on a whitelist.
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Frequently Asked Questions
Free online marketing tools are digital platforms and software businesses can use to improve their marketing strategies without incurring costs. These tools cover various aspects of digital marketing, including search engine optimization, social media management, email marketing, and more.
Free online marketing tools are suitable for businesses of all sizes, whether small startups or large corporations. They are also ideal for freelancers and individuals looking to improve their branding efforts.
The benefits of free online marketing tools include cost savings, access to valuable insights and data, the ability to reach a wider audience, improved marketing efficiency, and more.
There may be limitations to using free online marketing tools, such as limited features, restricted usage, and limited customer support. However, despite their limitations, businesses can reap significant benefits from these tools.
To choose the right free online marketing tools for your business, consider your marketing goals, target audience, and the marketing activities you plan to undertake. Research different tools and read reviews from other users to determine their suitability for your needs. It’s also helpful to test various devices and see which ones provide the best results for your business.
Conclusion
Free online marketing tools offer a cost-effective solution for businesses of all sizes looking to improve their digital marketing efforts. These tools range from SEO optimization, social media management, email marketing, and more.
While they may come with limitations, they can still provide significant benefits and compete with paid options. The key is researching and choosing the right tools that best fit your business needs and goals. These free online marketing tools allow businesses to gain valuable insights, reach a wider audience, and ultimately drive more conversions and sales.
References
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