How Much Is Snoop Dogg Worth: Exploring The Financial Success Of A Cultural Icon


Snoop Dogg is a West Coast-based rapper, singer, songwriter, producer, media personality, entrepreneur, and actor who has a net worth of $160 million.

Making a significant entrance into the music industry in the early 1990s, he was uncovered by Dr. Dre and prominently showcased on Dre’s first solo album, “The Chronic.” This introduction catapulted Snoop Dogg into his debut album, “Doggystyle,” launched in 1993, which achieved immense success by attaining quadruple platinum status. His unique, relaxed vocal approach and inventive lyrics firmly positioned him as a prominent figure in the emerging G-funk genre.

Keep reading to find out how much Snoop Dogg is worth.

Snoop Dogg’s Early Life

Snoop Dogg, originally named Cordozar Calvin Broadus Jr., was born on October 20, 1971, in Long Beach, California. Contrary to the assumption that his birth father was Cordozar Calvin Broadus Sr., his actual birth father was Vernell Varnado. Snoop’s parents, Vernell and Beverly, separated when he was three months old. Subsequently, Beverly married a man named Cordozar Calvin Broadus.

Upon this marriage, young Snoop officially became Cordozar Calvin Broadus Jr., taking on the last name of his stepfather. The name he was given at birth and the name used in the months before his mother’s remarriage is not explicitly mentioned.

In his early years, Cordozar earned the nickname “Snoopy” due to his fondness for the Peanuts cartoon character. He displayed an early interest in music, singing, and playing the piano at Golgotha Trinity Baptist Church when he was very young. His journey into rap began in the sixth grade.

During his childhood, Calvin engaged in various jobs like selling candy, delivering newspapers, and bagging groceries to assist his family financially. Despite his mother’s attempts to steer him towards activities like singing in the choir and playing football instead of getting involved in gangs and street activities, he eventually gravitated towards the latter during his teenage years.

He became a member of the Rollin’ 20s Crips gang in the Eastside area of Long Beach. Shortly after completing high school, he faced legal trouble and was arrested for cocaine possession. Over the next three years, he experienced frequent periods of incarceration.

Snoop Dogg’s Net Worth

As of the time of publication of this article, Snoop Dogg’s current net worth is estimated to be $160 million. Much of that value comes from his music catalog, which is expansive. However, Snoop Dogg is a shrewd businessman who understands that diversifying assets is the best way to not only ensure his legacy but also build wealth.

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Is Snoop Dogg Married?

Snoop’s journey is as intriguing as his professional one. On June 12, 1997, he tied the knot with his high school love, Shante Taylor. Their relationship saw turbulence when they sought a divorce in 2004, but love prevailed, leading to a vow renewal in 2008.

The couple has been blessed with three children: Corde (1994), Cordell (1997), and Cori (1999). Snoop’s relationship with Laurie Holmond bore him another son, Julian Corrie Broadus (1998). The rapper embraced grandfatherhood in 2015 when Corde and his partner, Jessica Kyzer, had a son. Tragically, Corde’s subsequent child passed away just ten days post-birth in September 2019.

Snoop’s family tree boasts of notable names like R&B sensations Brandy and Ray J, and WWE superstar Sasha Banks, all first cousins.

A staunch cannabis enthusiast, Snoop has never shied away from flaunting his love for the herb, making it synonymous with his persona.

In a candid 2006 chat, he revealed his stint as a professional pimp during 2003-2004, describing it as second nature. However, heeding advice from fellow pimps and prioritizing family, he relinquished this venture.

Snoop’s heart of gold shines through his philanthropic endeavors. Collaborating with Inglewood city officials, he’s been a Thanksgiving Santa, annually distributing turkeys to the underprivileged. A record 3000 turkeys were handed out in 2016, showcasing his commitment to community welfare.

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How Much Did Snoop Dogg Get Paid For Doggyland?

Snoop Dogg launched his kids’ YouTube channel, Doggyland, in summer 2022.

“We wanted to bring our show to YouTube and YouTube Kids, which provides free access to everyone, so all the kids can enjoy it,” he said in a statement at the time. “I’ve always wanted to create a kid-friendly series that lets kids be kids and is truly representative of the culture with everything from the music to the characters.”

Currently, the channel boasts 322,000 subscribers. On average, YouTubers earn $0.018 per view, equating to $18 for every 1,000 views. With a total of approximately 39.7 million views on the channel, based on the average earnings per view, it appears that he has generated around $714,600 from the platform. However, considering Snoop’s status, it’s plausible that he could have negotiated a more favorable rate.

How Much Did Snoop Dogg Pay For Death Row?

In February 2022, Snoop Dogg acquired Death Row Records through a transaction with MNRK Music Group, a private equity firm associated with Blackstone. Industry experts approximate the value of the acquisition to be around $50 million.

Snoop Dogg expressed his satisfaction with the purchase in a statement, stating, “It’s gratifying to now own the label where I started my career and played a role as one of the founding members. This holds significant meaning for me.”

How Does Snoop Dogg Spend His Money?  

There’s no doubt that Snoop Dogg’s fortune has made him purchase a luxurious home.

Snoop Dogg takes pleasure in owning flashy vehicles, and what sets his car collection apart is his preference for classic cars. Among the approximately 25 cars in his distinctive collection is a 1967 Pontiac Virizion convertible.

This Pontiac is specially customized, featuring a distinctive yellow exterior design. The car is equipped with a V8 engine and a 2-speed automatic transmission. Additionally, another vehicle in Snoop’s unique car collection is a 1967 Cadillac.

FAQs On How Much Is Snoop Dogg Worth

How does Snoop Dogg make his money?

Snoop Dogg earns money through various sources, including his music career, business ventures, endorsements, acting roles, and investments. He has been involved in the music industry for decades and has diversified his income through successful ventures in areas like the cannabis business, entertainment, and technology.

Is Snoop Dogg still active in the music industry?

Yes, as of my last update, Snoop Dogg remains active in the music industry. He continues to release new music, collaborate with other artists, and perform at events. His long-standing career has made him a prominent figure in hip-hop.

Does Snoop Dogg have any other notable investments?

In addition to his ventures in cannabis and technology, Snoop Dogg has invested in various businesses and projects. He’s known for his diverse investments, including sports drinks, virtual reality, and a stake in the Reddit platform.


Snoop Dogg, a name that extends beyond the realm of music, serves as a testament to the strength of adaptation, resilience, and self-reinvention. Originating from the streets of Long Beach and ascending to global platforms, his journey provides a valuable lesson in navigating the challenging terrain of fame while remaining authentic to one’s origins.

The diverse facets of his personality are evident in his music, business ventures, and philanthropic efforts. Examining the path of Calvin Cordozar Broadus Jr., we are reminded of the universal language conveyed through passion and steadfast determination. Whether expressed through his musical compositions, business savvy, or acts of benevolence, the legacy of Snoop Dogg is poised to serve as an ongoing source of inspiration for future generations.


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