There could be a number of reasons why you’re losing followers on Instagram. Maybe your posts aren’t interesting or engaging enough, or maybe your account is being shadowbanned.
It could be you’re not posting often enough or posting too much. When we surveyed Instagram marketers, 40% said that not posting enough is the number one reason why brands lose followers. Meanwhile, 33% said posting too much can have the same impact.
Try using different hashtags, posting more interesting content, and making sure your account is following the Instagram guidelines.
Frequently Asked Questions
If your Instagram is suddenly losing followers, then it’s probably because you’ve been hit by the infamous ‘shadow ban’. This can be because you’ve been using unauthorized software, spamming (irrelevant) hashtags or posting controversial content.
1. Check the quality of your content. Are you consistently posting high-quality content?
2. Socialize & engage with your audience.
3. Re-evaluate the methods you’re using to grow your following.
4. Use smaller niche-specific hashtags for all of your posts.
Reach has simply shifted to accommodate creators posting what Instagram users want to see. Remember, the 2022 Instagram algorithm wants to show people what they like!
Step 1: Press hold a direct message.
Step 2: The default emoji reactions will appear.
Step 3: Tap the heart emoji and hold it.
Step 4: Select other emojis.
Step 5: Tap the Done button.
The red heart emoji is used in warm emotional contexts. It can be used to express gratitude, love, happiness, hope, or even flirtatiousness.
The heart, which was introduced during a 2015 redesign of Instagram Direct messaging, functions as a convenient “like” button, similar to Facebook Messenger’s thumbs-up button.
The Blue Heart emoji 💙 depicts a classic representation of a heart, colored blue. It can be used to express love, support, admiration, happiness, and excitement—particularly toward various things that have some relation to the color blue, from the Smurfs to Duke University to autism awareness.
To look at who’s seen your story, open your story and swipe up on the screen. You’ll see the number and the Instagram usernames of the people who have viewed each photo or video in your story. If you shared your story on Facebook, scroll down to see who saw your story on Facebook.
The “clapping hands” emoji can be used to express applause, ovation, approval, or appreciation.
The fire emoji is a mostly yellow flame with a hint of red on top. It refers to something that is cool, awesome, exciting, or, more colloquially, “on fire.” It can also convey sexiness (i.e., hotness) or refer to a variety of metaphorical fires.
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