Have you ever visited a website and seen one of those cool-looking Google Partner badges and wondered what it meant?
We’re here to enlighten you on all the necessary things you need to know about what it means to be a Google Partner and how to display the badge on your website.
Your business can develop a closer engagement by becoming a Google Partner after signing up for the Google Partners program.
By becoming a Google Partner, your business will be acknowledged for maximizing client campaign success, promoting client growth by maintaining client campaigns and showcasing your knowledge of Google Ads through certifications. Your business will have access to more features as a Google Partner, including the option to display the Google Partners badge on your website and marketing materials.
Related: How to get Google Data Analytics Certifications | Grow with Google 2022
Table of contents
- What Is A Google Partner?
- What is the Google Partner Badge?
- Benefits of Becoming a Google Partner
- Google Partners Requirements
- How To Become A Google Partner
- How Does an Agency Become a Partner with Google?
- What is the Difference Between Google Premier Partner and Google Partner?
- How to check your Partner status
- What are the Benefits of your Business Having A Google Premier Partnership Offer?
- How Often Does Google Sync?
- FAQs
- Conclusions
- References
- Recommendations
What Is A Google Partner?
A marketing initiative called Google Partners was started in order to recognize and support the world’s top digital advertising firms and marketers.
As a Google Partner, you gain exclusive access to various benefits, including exclusive events and training, market research, and more.
But achieving this status is a complex procedure. Google Partners make up only approximately 10% of all agencies worldwide, while Google Premier Partners are even rare.
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What is the Google Partner Badge?
The Google Partner badge certifies an agency’s competency in Google Ads by demonstrating that it has a long history of utilizing Google Ads for PPC (pay-per-click) advertising. It also indicates that the company spends more than a certain amount on Ads for its clients each month.
In addition to displaying the list of certificates attained by the agency and its users in the Google Academy, this certification is displayed using a Google Partner badge posted on the website associated with that agency.
After completing the necessary steps to become a Google Partner, an agency can decide whether to utilize a dynamic or static badge. The static badge can be used on other marketing materials, while you can display the dynamic badge on your website.
Benefits of Becoming a Google Partner
Based on the badge, you invest a lot of money in Google Ads. What are the actual benefits of becoming a google partner?
Expertise
Any potential client who visits your website and notices the Google Partner badge will know that your agency has a lot of experience using Google Ads.
They also know it is trustworthy when managing your PPC advertising budget to achieve sizable ROI because the certification is a sign of expertise.
This is especially true for websites that display the Google Premier Partner badge, a certification above the Google Partners badge that attests to the agency’s skill with the tool and even greater spending on Google Ads.
Although Google asserts that the Partner badge is a sign of an agency’s ability in SEO (Search Engine Optimization) and PPC, the requirements to become a Partner expressly include “spend and experience,” so it is more of a sign of an agency’s PPC expertise utilizing Google Ads.
But now more than ever, Google Partners have access to the Google Academy, making it simpler than ever to learn about and even gain experience in SEO.
Certifications
With the Google Partner badge, you and the other staff members associated with the Google Ads account can advance your understanding of the Google platform by passing the certification exams offered by the Google Academy. These certifications are a fantastic opportunity to learn more about topics like Google Ads, Video, and Search.
Any certification a user has completed on the agency’s Google Ads account will feature on the Google Partner badge displayed on the agency website.
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Google Contact
Businesses that have attained Google Partner status have access to a personal contact at Google who can offer support by examining customer accounts to increase their efficacy and efficiency.
This is a priceless advantage because a Google specialist will be aware of all the insider information necessary for your organization to utilize Google’s platform to its fullest ability.
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Google Partners Requirements
Naturally, this special status is not given away for free. Therefore you must meet some standards before your company can become a Google superstar.
Performance
Your agency must have used Google Ads for at least 12 months in the past, with consistent spending over that period. The fact that you must use your Google Ads account rather than the client’s account when spending money on ads for them is also crucial to keep in mind. You do this so that Google can precisely track how well your business is doing in this area.
It’s crucial to understand that they could terminate your Partner status if you consistently fail to achieve the standards because Google will examine your Google Ads performance yearly.
Ad Spend
Each managed and connected Google Ads account your agency manages must spend at least $10,000 every 90 days.
Certification
At least one user of your agency’s Google Ads account must have finished the Google Ads certification for the Google Academy.
How To Become A Google Partner
- Visit the Google Partners website and click the “Join Now” link under the “Join Google Partners” tab.
- Log in to your Google Ads account
- Agree to the terms of service
- Pick the Google Ads manager account that your company is currently using.
- Type your agency’s name, address, and website in the appropriate fields, then click “Save.”
You now have access to all Google Partner tools for your Google Ads account, and you can complete the extensive Google Certifications available in the Google Academy.
It is significant to note that after fulfilling the prerequisites to become a Google Partner, you might need to manually download the badge to put it to your website or another domain indicated in your company profile by doing the following:
- Navigate to the “Partners Program” tab.
- Click the three-dot menu on the “Badge Status” card, and then click “Get badge assets.”
- Click on either “Download snippet” to get the code that you can use to add the badge to your website or click “Google Partner Badge assets.zip” to download the static badge to use on other marketing material.
As soon as you fulfill the requirements for Google Partners, the dynamic badge will automatically be displayed on the websites linked to your Company information card.
It’s not that hard.
The Google Partners website is where you can sign up for the program. You must register using a Google Ads manager account that you can access at the admin level.
How Does an Agency Become a Partner with Google?
Actually, this is a challenging task. A company must demonstrate its ability to meet severe conditions to become a partner. This includes verifying that it can meet the requirements for becoming a partner. To claim these skills, agencies must keep their various Google certifications up to date.
Exams and evaluations for certifications are conducted on a variety of Google platforms, including Google Analytics, Google My Business, and Google Ads. Simply becoming a Google Partner involves going through that process. Even more challenging is moving on to the next level.
What is the Difference Between Google Premier Partner and Google Partner?
In summary, a Google Premier Partner has achieved all Google Partner standards and gone above and above those requirements AND has consistently succeeded in meeting the following three criteria:
- Certifications
- Ad spend
- Performance
The standards set by Google for spend and performance must be met or exceeded by Google Premier Partner Agencies, who must also maintain current certifications for their staff. The advantages of becoming a Google Premier Partner are significantly more valuable than the cost, even though this criterion is difficult to meet.
How to check your Partner status
1. Log into your Google Ads account.
2. Click on the Partners program in the navigation on the left side.
3. You may check if your business has received the Google Partner or Premier Google Partner badge or if your company is at risk of losing its badge.
4. Click View details to see more details about your company’s Badge status
What are the Benefits of your Business Having A Google Premier Partnership Offer?
You may expect to gain access to modern tools, knowledgeable resources and technologies, and confidential assistance when you join a digital advertising agency or expert who has the Google Premier Partners badge. These benefits are not available to other agencies. A Google Premier Partnership might be advantageous for your company for several reasons, among them are:
- Google Premier Partners are experts
- Get exclusive access to beta features & tests
- Keep up with the most recent SEM/PPC trends and technologies.
- They work directly with Google.
- Speed to market is on Google Premier Partners’ side.
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How Often Does Google Sync?
An automated synchronization typically occurs every 1-6 hours. The exact timing will vary based on how many users you have and how frequently you need to update them.
Depending on your operating system, there are different ways to schedule synchronizations:
- For Microsoft Windows, use the Task Scheduler tool.
- For Linux, update the crontab file.
Recall that Google does not support these third-party tools. It would be best to speak with your system administrator to troubleshoot these tools.
See Also: Which Google Cloud Certification is Right for Me? | 15 Best Google Cloud Certification
FAQs
With a maximum of 100 users and a minimum of one certification in each product area, your Google Partners registered Ads manager account must have at least 50% of your account strategists certified in Google Ads. This requirement applies to campaigns that spend $500 or more in just 90 days.
To sign up as a channel partner, apply online. To review your application and advise you of their decision, please let their team know in 3–4 weeks. The length of time depends on the capacity. You will become a Channel Partner following the trial time, and your Channel Partner Manager will give you frequent performance updates.
Marketing companies wishing to establish credibility and trust with their clients can join the Google Partners program for free.
Three levels of involvement in the Google Partners program are available: Member, Partner, and Premier Partner. Each level has extensive benefits and opportunities to strengthen your connection with Google.
$50 a month
Verified business owners must pay $50 monthly for Google Guarantee; this fee is just for Google Guaranteed businesses. They will update your company’s Google My Business listing due to this certification. (Xanax)
Conclusions
In the crowded field of digital marketing services, becoming a Google Partner can help your business stand out. That discreet but potent badge integrated into every page of your website can give your company much-needed social proof and credibility. Not to mention the tremendous exposure, education, and networking possibilities that the partner program makes possible.
For any agency that offers Google Ads services, it is a necessity.
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