Who Is An Insurance Sales Agent? Salary, Job Description, Skills

An insurance sales agent assists clients with selecting insurance products that are appropriate for their needs, which is just a gist of the job.

To be a successful insurance agent, you must be a certain type of person. Great insurance agents have a set of characteristics and skills that, like puzzle pieces, come together to define their success.

If you’re thinking about becoming an insurance agent and want to learn more about the work, what it requires, and the skills you’ll need, this article can help.

Who is an Insurance Sales Agent?

An insurance sales agent is a person who contacts potential customers and sells one or more types of insurance to help insurance companies create new business. An insurance agent explains various insurance policies and assists clients in selecting plans that are right for them.

Although most insurance sales agents work for insurance brokerages, selling policies from various businesses, others work directly for a single insurer.

Job Description of an Insurance Sales Agents

Insurance brokers sell and negotiate life, health, property, and other types of insurance to meet the needs of their clients.

You can work for an insurance business, send clients to independent brokers, or act as an independent broker as an insurance agent.

Successful insurance agents use marketing methods to promote new and existing insurance plans. Marketing initiatives are also critical for attracting new clients to your firm.

You also create contacts with potential clients as an insurance agent through networking and recommendations. Those connections are the foundation of your company.

Many methods, including referrals, cold phoning, email, social media, and postal mailing, can help you build a long-term client base.

Insurance sales agents must assess their clients’ needs and provide plans that satisfy those needs and the clients’ financial situation.

By scheduling meetings, assessing the extent of current coverage and investments, and developing long-term goals, you will better understand your clients’ needs and financial capability.

You should design a protection plan by quoting prices for immediate coverage and long-term goals in addition to analyzing client demands.

Roles and Responsibilities of an Insurance Sales Agents?

Insurance agents are in charge of identifying sales possibilities for insurance products and managing a client portfolio.

These specialists are also in charge of developing risk management plans, administering policy renewals, and keeping track of claims. Below are other responsibilities of an insurance sales agent. He/she

  • Calculate dividends and create payment methods.
  • Establish a collaborative relationship with prospective clients from various sources, such as networking, cold calling, and referrals.
  • Distribute policy proceeds after a claim is submitted and approved.
  • Recommend risk management strategies that fit clients’ personal risk profiles.
  • Prepare and present detailed reports on the progress of initiatives to management.
  • Complete administrative tasks, including maintaining records and handling policy renewals.
  • Track insurance claims to ensure client and company satisfaction.
  • Describe the advantages and disadvantages of different policies to promote the sale of insurance plans.
  • Create and implement marketing strategies to compete with other individuals or insurance companies.
  • Respond to clients’ insurance-related questions and issues.

Work Environment For Insurance Sales Agents

The majority of insurance sales agents operate in offices, while some may travel extensively to meet with clients.

Depending on the type of firm that hires them, their working environment may differ. Agents may work alone or with a small group of people because some agencies are small.

Insurance sales representatives typically set their own hours of work and frequently plan appointments in the evenings and on weekends for the convenience of their clients.

Some people meet with clients during business hours, work on paperwork, and prepare presentations for potential clients in the evenings.

The majority of agents work full-time, with some exceeding 40 hours a week.

What are The Requirements of Becoming an Insurance Sales Agent?

Here are the requirements:

  • Bachelor’s degree in Economics, Business or relevant field.
  • A minimum of 3 years’ experience in insurance sales or similar role.
  • In-depth knowledge of the different types of insurance plans including vehicle, home, and business.
  • Outstanding interpersonal and negotiation skills.
  • Proficient in computers and statistical analysis software.
  • Excellent written and verbal communication skills.

Qualities Skills for Insurance Sales Agents

In addition to the requirements, here are some skills you should have as an insurance sales agent

  • Analytical skills: Insurance sales agents must assess each client’s needs in order to recommend the best insurance coverage.
  • Communication skills: Insurance sales agents must successfully communicate with consumers by listening to their needs and making appropriate policy recommendations.
  • Initiative: In order to maintain a steady supply of income, insurance sales professionals must aggressively seek out new consumers.
  • Self-assurance: When making “cold” calls, insurance sales agents should be confident (calls to prospective customers whom they have not contacted before). If they are denied, they must talk effectively and persuasively while maintaining their composure.
  • Strong computer skills: Agents must be able to work with a variety of software, such as Outlook, Word, Excel, agency management software, and insurance quote software.
  • Enthusiasm: They must understand the importance of insurance and financial goods in members’ daily lives.
  • Ability to sell: An agent must be ethically outspoken, self-motivated, and able to influence others.
  • Reading Comprehension: They must be able to decipher written papers that describe insurance products.

Educational Requirements for Insurance Sales Agents

Insurance sales agents typically need a high school diploma, while a bachelor’s degree can help them advance in their careers.

Public speaking classes can help salespeople improve their skills, and many agents have completed business, finance, or economics programs.

Sales representatives who want to rise to management positions should have some business expertise. Agents must also be licensed in the states in which they work.

Licenses and Certifications For Insurance Sales Agents

In the states where they work, they require insurance sales agents to hold a license. Agents must have separate licenses to sell life and health insurance as well as property and liability insurance.

In most states, licenses are only granted to those who have completed specific courses and passed state tests on insurance foundations and state insurance laws.

Most state licensing bodies require continuing education classes on insurance legislation, consumer protection, ethics, and the technical intricacies of various insurance products.

As the need for financial planning services grows, many agents opt to become licensed and authorized to sell securities and other financial products as well.

Licensing and certification demand a significant amount of study time in order to pass an extra exam, either the Series 6 or Series 7 licensing exam offered by the Financial Industry Regulatory Authority (FINRA).

Agents who solely wish to offer mutual funds and variable annuities should take the Series 6 exam. The major FINRA series license qualifies agents as general securities sales representatives is the Series 7.

A number of organizations offer certifications that demonstrate an agent’s knowledge of specific insurance areas.

These credentials aren’t essential for employment, but they can help job seekers stand out from the crowd.

Insurance Sales Agent Salaries

According to BLS, the median annual wage for insurance sales agents is $52,180. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less.

The lowest 10 percent earned less than $29,000, and the highest 10 percent earned more than $127,840.

Many independent agents are compensated solely on commission. Salary only, salary plus commission, or salary plus bonus are the three options for salespeople who work for an agency or an insurance company.

Job Outlook For Insurance Sales Agents

Over the next 10 years, the employment of insurance sales agents is expected to expand by 5%, faster than the average for all occupations.

The demand for insurance sales agents is projected to grow, as the profitability of insurance businesses depends on a continual influx of new customers.

As insurance companies rely more on brokerages and less on captive agents to control costs, employment growth will probably be best for independent sales agents.


Agents that sell insurance have distinct personalities. They’re typically entrepreneurial, which implies they’re daring, ambitious, assertive, outgoing, energetic, enthusiastic, confident, and upbeat.

They are commanding, convincing, and inspiring. Some of them are also traditional, which means they are responsible and conservative.

In other words, I believe this article will help you know if you are suited to be an insurance sales agent.



Leave a Reply
You May Also Like