Whether you are a small business owner or just starting, the goal is to earn big. A proven way to do this is by gaining the attention of your potential customers, and this can be achieved by increasing your business visibility and online presence through the use of SEO tools.
SEO tools play an important role in growing your online presence, especially when you have a website. They help you get new customers and traffic for your site.
It is no wonder that in 2022, many companies have taken to using SEO tools to improve their website rank.
We’re sure you would also like to see how you are faring compared to your competitors. Then, you have to choose the best SEO tools.
Having many options to choose from can be very disturbing especially if you are just starting. You might find yourself asking questions like “which is the best SEO tool for me?”. Don’t worry, I have narrowed the search down for you.
In this article, you will find out more about the best tools for SEO in no particular order, and which one is right for you. Let’s get right at it. To learn more about SEO, check this site out.
What is an SEO tool?
SEO tools are instruments that assess a website’s potential to rank high on search engines. They offer insights into analytics, keyword research, link building, rank checking, content optimization, and lots more to improve the success rate of your website.
These SEO tools come in different types and prices, which would be explained later in the article. First, let’s look at the reasons you need an SEO tool in 2022.
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Why do you need an SEO tool?
Just like you would need a gardening tool for pruning your flowers, you would need an SEO tool for your SEO processes. You need an SEO tool;
1. to get an idea of what strategy your competitors are employing. Without crossing the line, you can easily see how they are performing and what they are putting to play. This would help you make informed opinions.
2. to keep abreast of new trends in the keyword game. When you stumble on a block and keywords are no longer easy to generate, SEO tools can help you know the exact keywords your competitors are prioritizing at the moment. Also, you can find similar ones for yourself.
3. to help you generate new keywords relating to your content, discover those words your site is presently ranking for and then optimize where necessary.
What are the Benefits of SEO Tools?
When you understand how SEO tools work, they prove to be extremely useful. Regardless of which SEO tool you choose to use, there is no doubt that you would get a truckload of benefits. Here are some of the most significant advantages of using an SEO tool:
1. You will save time. Needless to say, searching for keywords manually is time-consuming and energy-draining. With SEO tools, you can generate your keywords within minutes, and use your free time in doing other productive things.
2. SEO tools will enable you to discover keywords that are uncommon in your niche but would be of great value to your business.
3. Some SEO tools will provide you with trending topics that would give you content ideas. You would have the advantage of always having your website content applicable to public demand and interest.
4. Using SEO tools will help you to generate detailed reports automatically. This is especially handy when you have several websites and need a progress report. Some SEO tools save you the time to post reports to your client. The reports are generated and sent directly to your client’s mail by the SEO tool.
5. Your general effectiveness will improve.
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What to look out for when choosing the best SEO tool to use?
With many options at your disposal, and many more coming up, there are certain factors to look out for when choosing the best SEO tool to use.
Some things to consider include:
- keyword research and tracking capacity of the SEO tool
- Ability to assess the performance of a website’s traffic and content.
- Capability to generate reports to track your SEO progress.
- Presence of business listing updating feature.
- Capacity to discover competitors’ content and strategy.
- The SEO tool that fits your budget.
Are there Free SEO Tools?
Yes, there are free SEO tools. Search Engine Optimization can be quite tasking and expensive. Not everyone can afford those.
Thankfully, there are some free SEO tools. Though they might not be as powerful as the paid ones, they still get the job done.
Overview of the Best SEO Tools in 2022
As a manager, you would want tools that perform your SEO processes at top performance, right? You will appreciate it more if they fit into your budget also.
There are many options to choose from. The SEO tools differ in types, prices, and functions, though they all have the same goal: to provide you with the best ranking on search engines. Listed below are some of the best SEO tools in use in 2022.
Best Free SEO Tools for Small Businesses in 2022
There are a variety of paid and free SEO tools accessible, some of which I will share with you here.
Free SEO tools are often simpler in function compared to paid tools, which tend to provide multiple features such as rank tracking or the ability to research in-depth data and save reports.
- Screaming Frog
- AHref
- Google Analytics
- Answer to the public
- Moz
- SEMrush
- SpyFu
- Woorank
- Serpstat
- Yoast WordPress SEO Plugin:
1. Screaming Frog
Using the Screaming Frog SEO Spider, you can improve your onsite SEO by extracting data, auditing for common SEO issues, and improving your site’s search engine optimization.
A powerful and flexible site crawler, the SEO Spider can go up small and large websites, and the results are displayed in real-time for you to examine them. Collecting key onsite data helps SEOs make smart decisions, which is one of the key features of Screaming Frog.
It’s one of the widely utilized technical SEO tools among agencies and in-house teams worldwide. This free version of Screaming Frog enables you to assess up to 500 websites within minutes.
Key features:
1. The site web crawler is useful for checking internal links. They point to pages including anchor text, which can help you see if these internal links can be improved or the pages where more of these links are needed or not.
2. Quickly scan hundreds of website pages to check page titles, headers used, and meta tags like the meta description, image tags, word count, and more.
3. Screaming Frog provides a fast way to detect page URL issues such as broken links (404s), unnecessary page redirects, redirect chains and loops, and potential server errors.
4. Visualize your website’s architecture and evaluate internal linking and page URL structure with tree graph site visualizations.
You can also use this web crawler tool to scan competitor websites for insights such as how many words on average a page includes, their titles and meta tags, and internal links between pages.
2. AHref
In addition to keyword research, content creation, and link building, this tool also helps you track the behavior of a niche audience.
Other key features AHref has include content explorer, website audit, search ads tracker, and keyword tracking.
You can also use it to spy on your competition by auditing their content and backlink profile.
You can find out what keywords your competitors are using that help them rank organically and generate traffic.
Key features:
1. Ahrefs is a top tool for gaining insights into where competitors are getting backlinks from and seeing estimated organic search traffic for sites and individual pages using their site explorer tool.
2. The keywords explorer tool offers a large updated database of search terms to explore based on your business or competitors, with estimated monthly search volumes, keyword difficulty levels for ranking, search demand trends, and more.
3. The rank tracking tool provides a nice interface for tracking keywords and comparing keyword positions with competing websites over time.
4. The top-performing content in your niche can be analyzed with the Ahrefs content explorer tool to find link-building prospects and low-competition topics for content ideas.
5. Ahrefs provides a free version that lets you use their site explorer tool on your website, while the paid plans unlock exploring competitor sites.
3. Google Analytics
The Google Analytics tool allows you to gain a deeper understanding of how your customers reach your site.
Optimizing your most converting pages will help improve SEO. This could also imply adding more keywords and cues to encourage them to buy.
One good thing about it is that you can get it free or opt for the paid one. Check the website to try it out now.
Key Features:
- 1. Ability to track channels from which visitors come, such as organic traffic from Google and other major search engines, social media platforms, and other sites.
- 2. Views physical location data like city and state, which can help assess traffic quality and relevance for local or service-area businesses.
- 3. Makes it easy to explore how visitors are using your site, including which web pages are viewed, in what order, and how long they’re on your site.
- 4. You can connect Google Search Console (GSC) to Google Analytics, which lets you conveniently view insights for pages and keywords from GSC in Google Analytics.
- 5. You can set up Goals in Google Analytics to monitor your desired conversion actions, such as website form submissions, pages viewed, links clicked and opened, or a call put through. The latter would require all tracking software.
4. Answer to the public
Answer the public is a keyword analysis tool that collates, tracks and alerts you to the important questions being asked on Google.
One of the best features of this application is that it gives you ideas for your next blog post by presenting keyword-focused questions that will help you understand what people are searching for.
5. Moz
Moz uses an accurate search keyword database to discover and prioritize the best keywords for your site and detects instant competitive analysis including a list of your top SERP competitors and keyword & content opportunities.
Also, Moz helps uncover opportunities for content and link building and compare competitors for intelligent link building.
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Paid SEO Tools for Small Businesses
6. SEMrush
SEMrush is a popular SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization.
It is a complete SEO platform with keyword research tools, backlink analysis, competitor analysis, and keyword rank tracking. Semrush is currently the best seller of all-in-one SEO tools.
Key features:
- It improves the overall performance of your website.
- It tracks the most popular keywords on Google.
- Creates content with a high chance of attracting visitors
- Finding new opportunities for link-building
- Technically enhancing your website to make it search engine friendly.
Pricing: Starts at $119.95/month.
7. Woorank
Using Woorank is quick and easy, as it integrates search engine optimization, keyword tracking, competitive analysis, and a powerful site crawl.
Key features:
- 1. Competitive Analysis: Closely monitor your competitor’s SEO strategy to push your business forward.
- 2. Keyword Research & Tracking: Identify target keywords and hidden opportunities within your market.
- 3. Technical Website Audits: Look at thousands of pages to identify SEO issues that affect your online visibility.
Pricing: Starts at $79.99.
8. SpyFu
SpyFu is a keyword research and intelligence tool used by digital marketers to improve their performance in an online search.
Basically, SpyFu acts just like a spy. It identifies the most profitable search terms in your competitors’ paid and organic search campaigns, hence the name ‘SpyFu’.
Key feature:
- One of its main features is to monitors SEO rankings on Google, Bing, and Yahoo.
- Increases website traffic.
- Makes a better connection to generate sales leads.
Pricing: from $39.
9. Serpstat
When it comes down to SEO, Serpstat is one of the best ones out there. It performs multiple functions simultaneously, making it a unique platform. Serpstat has up to 30 different tools, which include;
- 1. Competitor Analysis
- 2. Keyword Research
- 3. Backlink Analysis
- 4. Site Audit and Rank Tracker and many more.
Pricing: from $69/month.
10. Yoast WordPress SEO Plugin:
With Yoast SEO, WordPress users get an on-page SEO plugin tool that provides a comprehensive toolkit for optimizing their websites.
Yoast allows you to track how far the content is performing and where to improve it by framing your content first within WordPress.
Features such as page analysis and tag optimization can be found on Yoast. Site map optimization is not left out, making Yoast a full SEO tool ready for usage.
Pricing: Starts at $99/per year.
SEO tool for Small Business
Small business SEO tool is a software that helps you optimize your website for search engines. These tools are designed to automate tedious tasks and provide you with the data you need to optimize your site.
SEO is one of the most productive digital marketing strategies a small business can use to increase leads, customers, and revenue.
Importance of SEO tool for Small Businesses
If you are just starting in business or you are building an existing business from the roots, you will agree with me that it takes a lot of dedication and diligence to make it work. If you are into an online business, online visibility is a must to work on.
One of the most effective ways to make your website visible to potential customers is by using SEO. You would not want to spend your money on content that won’t get you the desired clicks and views you want now, would you?
This is bound to happen when you don’t make use of SEO tools. Honing in on your target audience is a vital part of any marketing strategy, and without SEO assistance you are probably going nowhere.
SEO helps small business owners create a faster, smoother, and user-friendlier website. Not only does SEO optimize the search engine, but SEO also improves user experience.
Small business SEO tools make search engine optimization efforts more effective for small businesses by providing actionable insights for improving SEO strategy.
What SEO Tools Does for You
- Discovers keywords and contents to target.
- Track keywords rankings.
- Organize business listings.
- Track online reputation.
- Test website backlinks.
- Scan a site for SEO issues.
- Organize SEO strategy.
- Optimize on-page elements.
- Enhance site performance.
- Conserves time and money.
What are the features of SEO tools for Small Businesses?
Small business SEO tools typically offer three main features:
- 1. Keyword research tools
- 2. On-page optimization tools
- 3. Link building tools
How to Choose the Best SEO Tool for your Small Business
SEO software tools can help you save time, and resources, and improve your business visibility in local search results over your competitors, leading to more leads and sales but choosing the best SEO for your business might be a challenge. No worries, we’ve got you.
Here are some of what you need to look out for.
1. The Data Accuracy
Look out for the keyword ranking tracker, this is the heart of SEO. Verify whether they provide rankings for mobile and desktop results and in different search engines.
Check If it provides additional info on search visibility and traffic to make timely website changes.
Check for:
- Search volume.
- KEI parameter.
- Competition.
AdWords suggestion bid.
Google results.
2. Analyze How Deep & Comprehensive Their Website Audit is
This helps you monitor your SEO progress regularly and also helps you detect likely technical and SEO issues.
Each SEO tool should have this.
3. See How Good the Competitor Research Tool Is
This feature helps you discover more paid and organic competitors, discover new SEO strategies, and use them for your projects.
Other things to look out for
Simple user interface.
Check out for tools that give you what you need.
FAQs
To start with, check the features of the tool. Can it perform some basic functions such as keyword research, analysis, and rank tracking? Then, look at your budget. Do you want a free or paid SEO tool?
Yes, you can get free SEO tools. Some free SEO tools include Moz, Google analytics, AHref, among others.
If you want to spend your time on more productive exercises instead of manually researching keywords, optimizing your web content, or checking out your rival’s webpage, then yes, you need SEO tools.
Presently, there are many SEO tools in use. The one you choose to use depends on the SEO processes you wish to perform and your budget.
Conclusion
SEO tools play an important role in growing your online presence, whether you are a small business owner or you’re just starting, especially if you have a website.
SEO tools are instruments that assess a website’s potential to rank high on search engines. They offer insights into analytics, keyword research, link building, rank checking, content optimization, and lots more to improve the success rate of your website.
With SEO tools, you can generate your keywords within minutes, you will be able to discover keywords that are uncommon in your niche but would be of great value to your business. You would also have the advantage of always having your website content relevant to public demand and interest.
SEO tools help business owners create a faster, smoother, and user-friendlier website. Small business SEO tools make search engine optimization efforts more effective for small businesses by providing actionable insights for improving SEO strategy.
References
- boostplanner.com – SEO Software for businesses
- ng.oberlo.com – SEO tools for experts
- businessprotech.com – Advanced SEO tools
- lseo.com – Top 2022 SEO tools
