What Does A Talent Manager Do?

A talent manager is a professional individual or company that guides the professional career of artists in the entertainment industry.

Talent managers oversee the day-to-day business affairs of an artist, provide support, handle scheduling and administrative tasks, promote upcoming activities, and offer guidance, advice, and counsel talent concerning professional matters, long-term plans, and personal decisions which may affect their career.

This article exhaustively contains all the education and preparation needed to become a talent manager. Therefore, relax and get a quick view of the requirements as well as details about degree options, job duties, and all the necessary skills to find out if this is the career for you.

The industry of talent management has been organized or unionized in several forms throughout history.

In the United States, a notable early example was the Association of Talent Agents, which was formed in Los Angeles, California in 1937.

The ATA comes out of the Wagner Act upheld by the Supreme Court, which established many of the unions and guilds that regulate people who work in the entertainment industry, such as the Screen Actors Guild, Directors Guild of America, and Writers Guild of America.

Modern talent managers are associated with all artistic fields, sports, as well as various fields in business.

Mostly, Talent managers are professionals who help performers handle their daily business. Although often confused with talent agents, the roles are different.

Most managers have multiple clients but usually specialize by choosing to exclusively represent a particular genre of music or writing. In the music industry, personal managers don’t always act as booking agents, but they tend to create strong business relationships with agents and record labels.

In the writing and art industries, some managers may fulfill the dual role of business manager and promoting agent.

What is a Talent Manager?

A talent manager oversees the professional lives of their actors, models, and talents, which can include finding and creating new projects, guiding the progress of current projects, providing notes on those productions, and offering support and formative feedback.

Primarily, Talent agents are licensed, and their main goal is to help performers book jobs. A talent manager, on the other hand, is not licensed. They handle scheduling and administrative tasks, provide support, promote upcoming activities, and offer guidance. Being a talent manager is usually a long-term role.

In simplest terms, the job of a talent manager is to organize and advance the career of a talented individual.

Clients may include actors, artists, musicians, or athletes. You are responsible for seeking job opportunities for clients and representing your client’s interests during the negotiation of contracts.

What are the Talent Manager’s Job Duties?

Basically, Talent Manager’s lookout for clients, which may involve conducting auditions, reading manuscripts, or viewing art portfolios.

They keep up with new trends in their industry by examining trade magazines, going to concerts, and networking with agents and other executives.

After obtaining a client, managers usually offer creative guidance to make a client’s work more marketable. Music managers schedule and promote performances. Likewise, artist managers set up events to launch new exhibits, and literary managers submit manuscripts to publishers.

On the legal side, managers use contracts to protect their clients’ rights and commitments. Each contract is different, but they generally provide the manager with the power to maintain the client’s professional image.

Contracts may allow managers to collect money on behalf of their clients and disburse funds as needed. Managers usually have to report incoming and outgoing transactions in an accounting report when they have financial control..

How do talent managers get paid?

Basically, a talent manager doesn’t receive a regular salary. Instead, they earn a commission whenever the clients book a job.

The exact commission fee varies widely depending on the industry, the artist, and the specific project, but it tends to range from 10% to 25%.

What is a talent manager in HR?

Talent management touches on all key HR areas, from hiring to employee onboarding and from performance management to retention.

High-performing employees: The purpose of talent management is to increase performance. Talent management is aimed at motivating, engaging, and retaining employees to make them perform better.

How To Become A Talent Manager.

If you are interested in becoming a talent manager, you will need a bachelor’s degree and a background in the field in which you are representing your clients.

Moreover, considering job duties, earning a degree in business marketing, management, or public relations may provide appropriate job training.

Relevant classes cover such topics as talent acquisition strategies, entertainment marketing techniques, and contract negotiation practices.

Students interested in becoming a Talent Manager may have to learn the details involved in the entertainment industry.

It is crucial for those interested in this career attending college to study advertising, marketing, market research, making deals, and perhaps some necessary computer science skills.

O*NET stated that managers should be capable of persuading, negotiating, and managing schedules.

Since they work for clients and conduct business with agents as well as other business executives, it’s helpful for managers to have listening, communication, and interpersonal skills.

Talent managers oversee and guide the careers of athletes, musicians, authors, and artists in areas such as marketing and promoting, negotiating contracts, and making business deals.

While a formal education is not required, many talent managers hold a bachelor’s degree in marketing or management. Possessing interpersonal and business skills is important in this field.

What Are The Primary Responsibilities Of A Talent Manager

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  • Representing and upholding the reputation and interests of talented people such as Artists, Performers, and Athletes:
  • Scheduling auditions, appearances, and interviews with the media.
  • Advising their clients on the best options and directions to take their careers.
  • Negotiating legal and contract terms on behalf of their clients when signing for an appearance or performance.
  • Handling media inquiries, fan mail, and requests for personal appearances; and
  • Dealing with travel arrangements and work permits, if necessary.
  • Cultivating relationships with industry professionals in order to persuade them to take their clients on.
  • Liaising with professionals in other fields and using those contacts to benefit their clients when needed.
  • Attending parties, concerts, and other events in order to network with professionals in the area.
  • Keeping up-to-date with new developments in the entertainment industry and finding out what productions are in progress.
  • Liaising between their client and show producers, Publicists, and the general media always have their customers’ best interests in mind.
  • Creating advertising and promotional strategies, arranging the necessary publicity and promotion.
  • Scouting for new talent, looking to represent them before another person does.
  • Assessing the talent of prospective clients.


What are managers not allowed to do?

Managers are not allowed to set up auditions or negotiate contracts. That’s the letter of the law, but the real world doesn’t work that way. Any manager who wants to keep their clients happy will do their best to get auditions. The average talent agent represents anywhere from 125 to 150 clients.

Talent Management – Benefits.

Talent management refers to the skill of attracting and nurturing highly skilled employees, integrating new employees, and developing and retaining current employees to meet current and future business objectives. It is also known as Human Capital Management.

Key components of a highly effective talent management process include

: A clear understanding of the organization’s current and future business strategies. … Connection of individual and team goals to corporate goals and providing clear expectations and feedback to manage performance.

Who is a children’s talent manager?

A children’s talent manager is one who guides the career of a child actor so that he or she may find an agent and gain acting, modeling, and other performance opportunities.

Why is a music manager important?

A music manager becomes important to managing the many different pieces that make up a career in music. The manager can assist singers, songwriters, and instrumentalists in molding a career, finding music producers, and developing relationships with record companies, publishers, agents, and the music-loving public.

Who is a talent agent?

A talent agent is someone who represents professional actors, writers, performers, musicians, artists, and athletes. Talent agents work on behalf of their clients to promote and represent their interests and will typically handle the majority of all interactions between their clients and the employer.


Talent managers oversee the day-to-day business affairs of an artist, provide support, handle scheduling and administrative tasks, promote upcoming activities, and offer guidance, advice, and counsel talent concerning professional matters, long-term plans, and personal decisions which may affect their career.

If you are interested in becoming a talent manager, you will need a bachelor’s degree and a background in the field in which you are representing your clients.


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