Asking to know what you can do with a degree in advertising. You need to understand that the survival of every business, whether large corporations or small stores depends on the advertisement. This is solely to get their products or services delivered to their customers.
While advertising careers were once limited to print, television, and radio, rapid technological advances have expanded opportunities to online media. Creating an ad campaign requires the work of creative talent to plan, design, and write copy and business experts to manage sales and track results.
This article contains a detailed guide on getting into this competitive advertising field. In addition, bears answers all your questions about an advertising degree.
Table of contents
- What Is An Advertising Degree?
- Making A Choice of Advertising Degree Programs.
- Why Should I Study Advertising?
- How Do I Get An Advertising Degree?
- How Much Can I Make With An Advertising Degree?
- Where Can I Get An Advertising Degree?
- What Are The Advertising Requirements?
- What Can I Do With An Advertising Degree?
- FAQs
- Conclusion
- Recommendation
What Is An Advertising Degree?
An advertising degree is a specialized academic degree awarded to students who have completed a college, university, or business school program focused on advertising.
Four basic types of advertising degrees can be earned from a college, university, or business school:
What Does An Advertiser Do?
An advertiser creates marketing campaigns to promote a variety of products or services. The digital, print, radio, and video advertisements you develop as an advertiser are essential to how your client’s brand engages with customers.
However, your job duties include the following:
- Conducting market research.
- Collaborating with the sales and design teams to create targeted ad campaigns.
- Reviewing multimedia ads to ensure consistent brand voice.
- Monitoring the performance of ad campaigns to measure return on investment and inform future marketing campaigns.
It is not compulsory to earn a degree in advertising to enter the field. Many employers prefer applicants with experience in advertising, marketing, or a related field.
Meanwhile, an associate’s degree, which can be completed in two years, may be acceptable for some entry-level positions.
However, applicants with a bachelor’s degree in advertising, marketing, or a related field are preferred by employers looking for advertising managers.
Most master’s degree programs take two years of full-time study to complete.
Furthermore, for professionals who wish to teach at the university level, after gaining a master’s degree, students go further to obtain a doctorate program in advertising or business.
Making A Choice of Advertising Degree Programs.
An advertising degree can be earned from a campus-based program or online. The focus of some programs is exclusively on advertising, while others, in addition to advertising, add marketing or sales.
When choosing an advertising program, it is essential to look at various factors.
First and foremost, you should choose an accredited school. Accreditation ensures the program’s quality and increases your chances of earning transferable credits and post-graduation employment.
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Significantly, for higher positions in the field, students with bachelor’s degrees can go further to acquire a master’s degree in advertising.
Other factors to consider include school/program reputation, class sizes, teaching methods (lectures, case studies, etc.), career placement data, retention rates, tuition costs, financial aid packages, and admissions requirements.
Think carefully about what job you want after graduation, and then evaluate the school’s ability to help you achieve your goal.
Why Should I Study Advertising?
Advertising programs offer students ample opportunities to prepare for a career in this field. Graduates of an advertising degree program acquire various skills that enable them to feature in many career settings.
Skills attained may include Campaign planning and development.
How Do I Get An Advertising Degree?
A bachelor’s degree program in advertising can usually be completed in four years. However, accelerated programs are available.
Students who have already earned a bachelor’s degree can earn a master’s degree in advertising, which is recommended for advanced positions in the field.
How Much Can I Make With An Advertising Degree?
Professionals with marketing and advertising degrees often have the advanced public relations skills needed to succeed and thrive in these crucial jobs.
BLS reports that the median salary for public relations and fundraising managers in 2017 was $111,200, with the top 10% earning more than $200,000 annually.
Where Can I Get An Advertising Degree?
Online and offline study
Advertising Degree is one of the most popular offerings of online colleges. These online courses comprise video lectures that can be downloaded and watched at your convenience.
Tutorials and assignments can be completed and submitted online. Many of these online programs are developed through feedback from employers.
This ensures that the programs are up to date with the current demands of the industry.
Before enrolling in an online program, check the accreditation status and the credentials of the faculty and alums network.
Equally, you can enroll in any college or university that offers an advertising degree.
Here is a list of some of the best schools that offer both online and offline adverting degrees:
- Brigham Young University
- The University of Miami
- The University of Texas at Austin
- Syracuse University
- University of Georgia
- Michigan State University
- The University of Illinois at Urbana-Champaign
- The University of Alabama.
What Are The Advertising Requirements?
To be a successful advertiser, you must possess the following attributes:
College Degree
A bachelor’s degree provides the foundation for a career in advertising. Some companies also offer internships to college students to avail them of the opportunity of gaining practical experience.
According to the Bureau of Labor Statistics, most advertising managers have bachelor’s degrees in advertising or marketing.
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Creativity
Being creative in an advertising career is paramount. An advertiser must be able to create advertising concepts, characters, and logos that communicate the essence of their brands.
Due to the highly competitive nature of most industries, the creative ads of advertising professionals are the only elements that differentiate them from other competitors. Especially when product features and prices are similar.
Their messages must be convincing enough to effect heavy patronage from the customers.
Writing skills
Advertising professionals must possess excellent writing skills. Many commence their careers as copywriters, who create the words and messages in advertisements.
They write words for anything from print and radio ads to sales letters, brochures, and catalogs. The messages must be strategically crafted to prompt people to visit restaurants or stores or spend money online.
Most times, they must follow the AIDA principle when writing promotional pieces, which stands for attention, interest, desire, and action.
For instance, they get consumers’ attention with solid headlines or jingles and interest them by discussing the key benefits of their products. Furthermore, they build peoples’ desires by making them picture themselves using their products. And they prompt them to action with limited-time offers.
Management Skills
Many advertising professionals eventually go into management in advertising departments or agencies.
Their duties include:
- Hiring and training other advertising employees.
- Assigning them specific project responsibilities.
- Evaluating their performance throughout the year.
Advertising directors and managers also create advertising budgets for companies and must stay within the parameters of projected expenditures.
Another vital management function includes motivating associates to produce effective advertising campaigns continuously.
For example, an advertising manager may motivate copywriters and artists by providing positive feedback on their work; or giving them more challenging assignments if that’s what they desire.
What Can I Do With An Advertising Degree?
Advertising professionals can be found in nearly every industry imaginable.
Marketing and advertising are a huge part of sales and essential for most successful businesses.
Both large and small organizations utilize advertising to launch, grow, and maintain their standing in the business world. As an advertising professional, you could work for one of these organizations.
You may also find employment with advertising agencies and consulting firms. If you have an entrepreneurial spirit, you can join the many self-employed advertising professionals who either freelance or run their businesses.
Specific Jobs That Are Common In The Industry Are As Follows
Copywriter – The advertising copywriter produces briefs and scripts for advertising campaigns and amends advertising copy according to feedback.
Copywriters generate the words, slogans, and audio scripts accompanying advertising visuals.
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Advertising Manager – An advertising manager plans and directs companies’ promotional and advertising campaigns to generate interest in a product or service.
Importantly, they are usually in charge of entire departments or groups of account executives.
Advertising Account Executives (or account executives) are the primary liaison between advertising and media agencies and their clients. They then manage and coordinate advertising and promotional campaigns post-client approval, track budgets and costs, and ensure that the projects run smoothly.
Creative Director – Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams, and marketers to create a vision for products sold.
Creative directors plan to advertise and oversee the creative process. In addition, they give guidance to the innovative team that works under them.
FAQs
The median annual copywriter salary is $47,838, with 80% of copywriters earning between $35k–$65k per year, according to data aggregated from Payscale and Salary.com.
A bachelor’s degree is required for most advertising manager positions, preferably a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Both advertising and marketing majors involve marketing principles and strategy coursework, though they have varying overall focuses. Concentrations in marketing tend to focus on management, sales, and supply chain, while concentrations in advertising tend to focus on writing, management, and design.
While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree. A four-year advertising degree program entails the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology, and marketing.
The average pay for an entry-level advertising coordinator is $38,867 per year. A skill in copywriting is associated with a high salary for this job.
Advertising is a creative career field that requires a degree of some kind. There are some jobs available in advertising that do not need an undergraduate degree.
Managers.
Account Executives.
Creative Directors.
Media Director.
Promotion Managers.
Marketing Managers.
Product Development Managers and Market Research Managers.
Public Relations Managers
Conclusion
A bachelor’s degree in advertising is essential to a full-time career in the industry. Students who earn advertising degrees can learn about all facets of the business, including creative jobs such as copywriting, art direction, and business careers in advertising media buying, planning, and sales.
This piece of information helps you in your decision-making process.
Best wishes!!!!
