Having a career in communications is one of the most dynamic paths available with a variety of options spanning almost every industry. There is also high-earning potential as you gain more experience and additional education.
If you are looking for how you might influence, entertain, and inform others by creating the best possible media content for an audience, there are options in communication careers that are marketable and have a good salary range.
Some people might not like this career because it’s not a stress-free career. But there are other exciting things that should make you take a degree or further in this career which is why you should continue reading.
We will get right into the marketable careers in communications. Meanwhile, go through the table of contents below for an overview.
What Is Communication?
Communication means to share. It is the act of creating and sharing ideas, information, views, facts, feelings, etc. among the people to reach a common understanding. Communication is the key to the Directing function of management.
Communication is also fundamental to the existence and survival of humans as well as to an organization. Let use the working space as an example.
A manager may be highly qualified and skilled but if he does not possess good communication skills, all his ability becomes irrelevant. A manager must communicate his directions effectively to the subordinates to get the work done properly from them.
Why Purse A Career In Communications?
Having a career in communication is one good thing that can happen to a person. Have you notice that the best communicators are active listeners who are confident when speaking to large groups.
Communication professionals enjoy interacting with people and know how to engage audiences. They think creatively and can express complex ideas through written documents and oral presentations.
That is why companies/industries hire communication professionals for tasks like building brands, marketing, community engagement, medical writing, and sports reporting.
Communication Career Outlook
Due to the field’s Versatility, Communication careers are in high demand. From the highlights, the market growth and the rise of social media websites are reasons for future growth in communication positions.
The Bureau of Labor Statistics (BLS) projects 7% job growth for public relations specialists, 6% job growth for advertising, promotions, and marketing managers, and 7% job growth for technical writers, between 2019 and 2029.
What Is The Average Salary For Marketable Communications Career?
If you’re a great communicator, you’ll make a great employee. The salary of people who have communication majors can vary based on the level of education and the nature of the job.
However, the following table provides average salaries for some popular communication careers. (Source: PayScale)
|Job Title||Most Common Major||Mid-Career Pay|
|Public Relations (PR) Director||Communication||$93,200|
|Marketing communications Director||Communication||$88,500|
|Social Media Director||Communication||$80,600|
|Public Relations (PR) Manager||Communication||$76,800|
|Content Marketing Manager||Communication||$75,700|
|Digital Marketing Coordinator||Communication||$49,600|
Career Guide To The Path In Communications Major
An associate degree may be enough for some entry-level positions, but it will not typically allow you to ascend to managerial roles.
In general, a bachelor’s degree is the minimum requirement for careers with advancement potential, although leadership positions often require a master’s/doctoral degree and many years of experience.
So, here are steps to building a successful career in communication major.
An Associate Degree In Communication
An associate degree in communication is the first step toward finding a job or earning a bachelor’s degree. Students can sometimes complete an associate program while working full time, especially if they enroll online.
Job you can do with this degree is Office Manager. The role of this position is to organize an office’s basic functions, such as scheduling meetings, ordering office equipment, and maintaining facilities.
So, as a Communication major, you can employ your problem-solving and analytical thinking skills in this position.
Bachelor’s Degree in Communication
Most competitive communication positions require at least a bachelor’s degree. Bachelor’s programs move beyond introductory courses and into more specialized areas, such as organizational communication, public relations, rhetorical analysis, and media communication.
Graduates with a bachelor’s in communication can find employment in different industries which will lead to competitive salaries and the potential for career advancement.
These are thing you can do with a bachelor in communication: Communications Specialist, Public Relation Specialist, Marketing Communications Specialist, Online Marketing Content Writer, and and Social Media Specialist.
These specialists develop and maintain an organization’s relationship with the public.
Master’s Degree in Communication
Moving beyond having a bachelor’s degree, a master’s in communication explores advanced communication theory, preparing graduates for high-level analysis and overlooking an organization’s communication strategies.
Here are jobs you can do with a Master’s in Communication: Communication Director, Marketing Communications Manager, Public Relations Manager, Senior Copywriters, and community Relations Manager.
These highly trained specialists are responsible for organizing and directing most aspects of an organization’s communication strategy.
Doctoral Degree in Communication
A doctoral degree in communication typically prepares graduates for positions in corporate research and academia.
Students interested in exploring the psychological, social, and economic processes underlying communication can pursue a doctorate.
After earning this degree, many communication majors enter academia, performing their own research and teaching classes.
What people with this degree do is Postsecondary Professor and Senior Researcher. professors typically spend more time teaching and training future and may spend more time on their research.
You can also read this: Top 15 Careers In Finance That Are Marketable In 2022
Marketable Careers In Communications
There are lot of careers in Communication that are marketable. In this section we will be listing the best 10.
So sit back.
#1. Social Media Manager
This is one of the hottest jobs for Millennials and Gen Z-ers. Social media managers are accountable for creating and relaying content in a fun, brand-consistent, digestible way, which takes skill and mastering of communications principles.
To be a social media manager requires creativity, strategy and precision to engage and mobilize your target audiences and elevate the organization for which you work!
Average Salary: $55,200
#2. Human Resources Specialist
Human resources professionals are responsible for communication-intensive functions within organizations including recruiting staff, orienting new employees.
Also,They organize training programs, convey policies to staff, educate employees about benefits, and create employee newsletters.
They use verbal communication skills nurtured by the communications major to counsel/advise employees and to interview candidates for jobs.
Average Salary: $54,000
Reporters have one of the most exciting gigs in the league. As a reporter, you would proactively seek out newsworthy stories, interview relevant people, and function under deadlines.
This is the ideal career for the communications major who fears the idea of being chained to his or her desk for eight hours a day and wants hands-on, world experience with interesting people.
Average Salary: $48,000
#4. Brand Manager
Brand Manager develop business and communications objectives to build brand equity while furthering corporate goals. This is a highly a collaborative role, requiring a high degree of competence and leadership.
Average Salary: $96,000
#5. Media Planner
Media planners have to be masters of both creativity and strategy like most communication roles.
In this role, you would create campaigns through detailed research and analysis. You would be responsible for identifying target audiences, creating messaging and deciding channels through which you will disseminate that message to beneficially maintain the newsworthiness of your organization
Average Salary: $54,014
#6. Health Educator
Health educators assess the health-related problems and needs of a target population, also organize programs to address those issues.
One key component of their work is understanding the attitudes and perceptions of their constituents regarding health concerns. They must develop and present workshops and seminars geared toward their audience.
Average Salary: $55,220.
Journalists communicates stories on topics they develop or are given by editors to bring important news or topics to the forefront of our society. They work in a variety of media such as podcasts, documentaries, newspapers, radio, online journals, blogs and more.
Average Salary: $53,600
#8. News Anchor
News anchors are journalists that work for a television or other online source to deliver major metro, state, national or international news. They are the face of a news organization and are responsible for delivering information in an engaging, concise, and clear fashion.
Average Salary: $70,800
#9. Event Coordinator
An event coordinator cooperates and organizes everything from catering to decorations to music to venue and more. It takes a strong communicator and manager to be a successful event planner.
This is a great career for anyone who loves planning and management.
Average Salary: $50,700
#10. Interpreter and Translator
This is also a great career for someone who is passionate about both helping others and the complexity of language. As an interpreter, you will have to think on your feet and progress discussions between parties, using your unique skills.
Average Salary: $40,500
List Of The Best Schools Offering Communication Major
What Are The Four Types Of Communication
#1. Verbal Communication
#2. Non-Verbal Communication
#3. Written Communication
#4. Visual Communication
Is Communication A Good Major
Yes, communication is a good degree and it worth it for my students. It has a good salary range and offers an enormous range of career opportunities
What Kind Of Job Can You Get With A Communication Degree?
Many communication careers require at least a bachelor’s degree, including public relations specialists and technical writers. A graduate degree allows professionals to ascend into managerial roles or teach postsecondary communication courses.
Having the commitment, depth of knowledge and skill set to pursue a communications degree is an exciting one.
So, we have put down the various interesting career paths in communication, and they’re all highly marketable. These should motivate you to pursue a career in communication as they are highly rewarding financially and makes you confident .