Programs on Marketing in Germany

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. However, programs on Marketing in Germany teach individuals how to see things from the consumer’s perspective and implement the appropriate marketing strategies.

Germany is a great destination for international scholars and has a high-quality higher education system.

Students choose to study in Germany for several reasons. Excellence in education, the position as a highly technologically developed country, rich culture and history, and various landscapes ranging from beautiful countryside to dynamic cities.

Program specifics vary between universities and programs, and it usually takes a minimum of three years of full-time study to complete a Bachelor’s in marketing in Germany program.


As one of Germany’s leading private universities, New European College offers Bachelor, Master, and MBA programs in International Management & Business. These courses are fully taught in English.

Students can work 20 hours per week during semesters or 40 hours per week during Summer Vacations.

Apart from that, once you graduate from any of the programs, you are entitled to 18 month job-seeking visa (1.5 years permission to stay in Germany searching for a job) Administration of the business school actively supports students with internship/job search on the territory. The tuition fee is €4,000


The Bremen City University of Applied Sciences founded the International Graduate Center (IGC).

For applicants with a first university degree, the IGC offers several non-consecutive MBA and master’s degrees in international and European business/management.

As a Graduate School of a German State University, the IGC education standards are also governed by the German Framework Act for Higher Education.

With six full-time and three part-time master programs, the IGC has among the largest range of international master’s and MBA courses of all graduate schools in Germany.

The University of North Carolina, Wilmington, is an accredited member of AACSB International. The tuition fee is €16,500.


The MSc International Marketing, accredited by the Chartered Management Institute (CMI), is a postgraduate degree with a strong focus on employability.

They focus on graduates interested in developing in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.

The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organizational reputation, decision-making, and emerging themes.

Throughout the Programs, students will discover specialist concepts relevant to marketing management.

They will also learn how to develop strategic marketing plans which can support an internationally successful organization.

EU students’ tuition fees are €9,250 and €13,500 for international students.


Emlyon business school is a program on Marketing in Germany. It is associated with the London College of Fashion and in partnership with the Parsons School of Design.

The New School 16-month MSc program specialized in luxury management & marketing Study in Paris, London or New York, and Shanghai.

Students can learn from a faculty of renowned experts in the field of marketing, gaining academic knowledge and work experience Certified by the label Conférence des Grandes Ecoles, Entirely taught in English. The tuition fee is €38,500.


Marketing is changing, and this school equips students as New Marketing Professionals to meet the highest standards of successful organizations.

To understand business demands and translate these needs into up-to-date Programs on Marketing in Germany that build long-term customer relationships and generate long-term growth.

This program in marketing helps students acquire the ability to make sound operational decisions at a managerial level.

Gain the skills and knowledge needed to support marketing activity internationally and learn from experienced marketing professionals and academic experts. Network with top companies to explore new career opportunities and earn your degree from a triple-accredited institution.

The program will run for one academic year (on campus) + Final Management Project (12 months) for a fee of €19,450 (Grenoble campus).


The Grenoble MSc Marketing Management program has a deep focus on digital skills. This ensures that students are up to date with the latest digital marketing trends and methods.

However, the program allows the students to put their skills into practice with hands-on business. Example, using their knowledge to create solutions to marketing challenges.

Additionally, this program is studied over two years. The students spend the first full academic year studying various marketing topics.

The topics cover content marketing, digital analytics, and brand management.

You can devote your second year to your Final Management Project (FMP).

The tuition fee is between €15,000 – €22,000


The Master in Marketing & Digital Media aims to train people to develop a successful, creative, and enthusiastic career in a global and digital market. This program will occur at the Madrid and London or Berlincampus in September.

It is designed for students with a university/bachelor’s degree and a first professional experience.

The aim is to train students who ambition a successful, creative, and enthusiastic career in a global and digital market.

Interactions between students and teachers from more than 20 nationalities guarantee a greater depth of multicultural learning.

The proximity of students to the professional world is encouraged through our professors who have important positions in renowned companies (Executives from Colgate, Nestle, Google, etc.).

Through the organization and development of “live case studies” with the school’s partners L’Oréal and Havas Media. Aware.

This program is taught in either of the two of the school’s European Campuses in Madrid and London. The tuition fee is €15,000.


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