Insurance Broker vs Insurance Agent: What’s The Difference In 2023

Almost everyone has an insurance policy today. Nonetheless, not all can tell the difference between an insurance broker vs an insurance agent.

Therefore, we’d be discussing insurance broker vs agent. This is in a bid to help you understand their disparities and different roles.

If you’ve ever had to pay out of pocket for things insurance could have covered, you’d appreciate the importance of having Insurance.

This is probably why over 297 million people in the United States had some kind of health insurance in 2020, according to

A significant number considering it’s 257 million insured people in 2010.

The figures above represent the number of people with only health insurance policies. When combined with other types of insurance policies, the number would be massive.

Even with this number of people having insurance, some still don’t know who a broker is and who an insurance agent is.

So, who is an insurance agent, and who is an insurance broker? These questions and more we’d answer in the course of this article. But before then, what is insurance?

What Is Insurance?

According to, Insurance is a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company.

The company pools clients’ risks to make payments more affordable for the insured.

Insurance policies are used to hedge against the risk of financial losses, both big and small, that may result from damage to the insured or her property, or from liability for damage or injury caused to a third party.

Insurance Agent vs Broker

Who is an Insurance Agent?

Any professional who sells an insurance company’s goods to consumers in a bid to earn a commission is an insurance agent. He or she does this by assisting consumers in selecting the appropriate coverage while also representing the insurance business in the transaction.

Insurance agents are divided into two categories:

  • Captive agents and;
  • Independent agents.

Captive insurance agents are the type of insurance agents that only represents one insurer. While independent insurance agents represents more than one insurer.

Whichever be the case, they both typically work to earn commission and execute insurance transaction from the beginning to the end of the deal.

Read: How To Become An Insurance Agent? A Step-by-Step Guide

Who is an Insurance Broker

A specialist that represents consumers in their hunt for the best coverage for their circumstances is known as an insurance broker. Brokers collaborate closely with their clients to understand their requirements.

The broker examines the benefits and drawbacks of many choices before recommending an insurance policy that best meets the client’s needs at the best price.

A broker’s primary responsibility is to the client, unlike captive and independent agents who represent one or more insurance companies.

Brokers are unable to bind coverage on behalf of insurers because they do not represent them. To complete the process, they must pass over the account to an insurer or insurance agent.

Types of Insurance Brokers

There are three types of Insurance brokers, and they are;

  • Retail brokers
  • Wholesale brokers, and
  • Surplus Lines brokers.

#1. Retail Brokers: 

A retail broker is one who works closely with his or her customer. Retail brokers can work with their clients to discover the correct insurance for them to buy straight from an insurance company or through wholesale brokers.

Retail brokers typically work with insurance policies that are more general and less complex and cover common hazards.

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#2. Wholesale Brokers:

More specialized insurance products are sold by wholesale brokers. They market these insurance products to both insurance agents and retail brokers. To comprehend a client’s demands, a wholesale broker does not need to communicate with them or work with them.

When they need to obtain specialized insurance policies that cover more sophisticated risks, retail brokers will turn to wholesale brokers, who work closely with customers.

#3. Surplus Lines Brokers

When a client’s insurance needs exceed the capacity of the standard or “admitted” market, they may need to turn to surplus lines or non-admitted insurers.

A properly licensed surplus lines broker is required for this. Retail or wholesale surplus lines brokers are available. It’s a specialty license that allows you to work with specific insurers who have more specialized policies or risk tolerances.

A surplus lines insurer or policy may be the best method to receive the coverage you need if the industry in which your company works is particularly dangerous and requires complicated risk coverage that regular insurers will not underwrite. As a way of managing the quality of risks they underwrite, insurers can choose to market their products exclusively through surplus Lines brokers.

What differentiates an Insurance Broker From an Insurance Agent

There are two major distinctions between insurance agents and brokers.

Insurers are represented by agents, while consumers are represented by brokers.

Brokers are unable to complete insurance sales (bind coverage), whereas agents may.

Agents and brokers both have appointments to represent one or more insurance firms. An appointment is a contract between an agent and an insurer that specifies the goods and commission rates that the agent can sell.

Brokers, on the other hand, can get prices from a variety of insurers. When customers are ready to purchase, they must obtain a binder from either an insurance agent or the insurance company directly.

Insurance agents and brokers, like any other small business, require business insurance to function.

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Why You Should Use An Insurance Broker

Customers consider various factors while buying for insurance, including cost, speed, and peace of mind that all essentials are covered.

Working with an insurance broker can assist you in obtaining the coverage you require at the best possible price.

Brokers deal with a wide range of products and services and are qualified to recommend the policies that are best for you.

These brokers usually work for smaller firms that represent larger insurers, the service is usually more customized, resulting in higher-quality support.

You may feel assured that when you work with an insurance broker, you will receive honest and dependable service. Brokers are completely transparent about commission rates and the impact they may have on your insurance cost.

Brokers are actually required to disclose this information. If you decide to proceed with the transaction, keep in mind that the broker’s fee is included in your premium payments. However, if you’re no longer interested, you can walk away.

Your broker should present you with a document at the time of sale that details how much of your premium will go toward commission. When looking for insurance, this allows you to make a more informed decision.

When looking for insurance, you’ve probably come across brokerage firms. Many buyers prefer to engage with these companies because they have a proven track record and professionals who can provide the knowledge and information you need to make an informed selection.

You can obtain a good idea of what terms and pricing are being given by various insurers by working with a brokerage firm that can advise you and answer all of your inquiries.

While shopping for a brokerage firm, it’s important you know that not all brokers are equal in terms of service. Therefore, it’s important you find a broker you can rely on.

How do agents and brokers make money?

When a client accepts the insurance company’s quote and completes the purchase, the broker receives a commission from the company.

Brokers are also allowed by law in some states to charge a “broker fee” for administrative services such as opening an account or obtaining certificates of insurance for clients. Broker commissions must be reasonable and transparent.

Captive agents who work for a single insurance firm will be compensated on a salary-only basis, a salary and commission basis, or a salary, commission, and bonus basis.

Independent agents who represent a number of different insurance firms are often paid solely on commission.

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Insurance broker vs agent jobs might be similar but are not totally the same. They have their disparities and earn their income in different ways. It’s my hope that this post has enlgihthened you about insurance broker vs agent.

Additionally, I hope you have now understood the importanec of engaging a broker before buying insurance.



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