Blue Nile Review: is Blue Nile Legit? Are they Cheap?

Is Blue Nile Legit? Yes, it is. If you are looking for a place to shop for engagement rings, then Blue Nile is your best option. With its diverse inventory, superb customer service, and high-quality rings, you will not be disappointed.

Blue Nile is a legitimate company; you will be thrilled if you get an engagement ring there. Blue Nile diamonds give you beauty, ease, and affordability in a single service.

You can now shop online for your engagement rings without driving to any jewelry shop or waiting in line to pay. If you’re curious or in doubt, read our Blue Nile review below.

History of Blue Nile?

In 1999, Blue Nile was founded by Mark Vadon. He had gone out to shop for an engagement ring for his fiancée but was unimpressed with the options he found. This is because he couldn’t find much in terms of variety. 

Unsatisfied with the rings he had seen, Mark Vadon started searching for another jewelry store.

Afterward, he came across the site ‘Internet’, and he was pleased by the rarity and diversity of the products. Mark researched out the owner and struck a partnership with him.  What was initially a challenge became what he built upon. For over twenty years, they have grown an online store known for excellence.

Is Blue Nile Legit?

Blue Nile diamonds have been accredited by two of the country’s leading diamond grading labs: AGSL and GIA.

In fact, the precious stones at Blue Nile are conflict-free. Blue Nile has a zero-tolerance policy toward conflict diamonds.

Also, they come from credible sources, possess certificates of authenticity, and will match the price if you find a comparable GIA diamond selling for less.

The company does not have a physical store but majorly operates through its e-commerce store and you can trust them to deliver. Their biggest source of return remains their stock on engagement rings.

Customer Service

The Blue Nile thrives on a culture of impeccable customer service. Their attention to customer preferences and customer satisfaction make them stand out.

The care for their customers might just draw you in and make you pledge your patronage to the store.

Blue Nile has a lifetime manufacturer warranty. This means that they will repair or replace if they determine it was a manufacturing defect. 

In addition, Blue Nile has an email list where they will send you educational articles about diamonds, special offers, and other marketing material. 

If you sign up for their email newsletter, you can get $100 off your first purchase over $1,000. Well, with a few restrictions.

Pricing and Offers

 Blue Nile also guarantees really affordable prices on their diamonds. Their pricing is competitive. In fact, if you see another comparable certified stone for much less, Blue Nile will match the price and most times even offer better. If saving money is a major concern, then they are your perfect match because they offer up to  40% less of prices to be found on traditional stores.


Blue Nile has an impeccable reputation. Consumers can rest assured that Blue Nile is the place to find any diamond jewelry of fine quality.

You will even see consumers buying stunning $50,000 engagement rings from Blue Nile because of the guarantee that comes with it. Blue Nile is legit and authentic.


Here you are guaranteed exciting and rare diamonds. You will be able to get your choice within a specific budget.

Blue Nile’s huge inventory of diamonds and pearls offers you so much choice within your price range with your preferred characteristics.

Even if you are looking to shop for other pieces of fine jewelry, Blue Nile has a mammoth collection to cater to your needs with pearls, diamonds, and gemstones.

Method of Delivery

Blue Nile has provided value to its customers with a secure and efficient supply chain. Customers orders are delivered between 3-7 days from when the client made the purchase. A client’s payment will lead to the procurement of the diamond, which is shipped to the Blue Nile for inspection, tailored to the client’s preference, before dispatch through FedEx.

Blue Nile Financing Options

Borrowing money to buy a diamond, or any jewelry is not something we’d recommend. It’s best to buy things like this with cash, but everyone’s situation differs. If you need financing, or you have the cash on hand and want to see if there are any low rate or zero rate options you can take advantage of, Blue Nile has some decent options.

Blue Nile offers two financing options:

  • No interest if paid in full within 6, 12, or 18 months – This is deferred interest financing and the terms depends on the purchase. For purchases between $500 – $1499.99, the period is 6 months. 12 months for $1,500+ and 18 months for Astor by Blue Nile purchases of $2,000+.
  • Equal payments and 9.99% APR if paid in full within promotional terms – The loan term depends on the purchase price. You get 24 months on purchases between $2,000 – $2999.99. 26 months on purchases $3,000 – $3,999.99. 48 months on purchases $4,000+ and 60 months on purchases $6,000+.

Customers’ Testimonials

* Scranton, PA

 Verified Reviewer

Original review: Dec. 29, 2019

My wife loved both her new engagement ring and wedding band, and I too was so surprisingly ecstatic with the look and sparkle of the two rings. Thank you Blue Nile for making my purchase effortless and for providing me with unbelievable happiness for years to come. I will be purchasing from you again.

*Rachel of Lancaster, PA

 Verified Reviewer

Original review: June 9, 2020

My fiance purchased my engagement ring from Blue Nile. Let me tell you, it is more beautiful in person than I could ever have hoped for. They are a wonderful company with excellent customer service. I highly recommend Blue Nile!

*Kimberly of Raymond, NH

 Verified Reviewer

Original review: April 20, 2020

I’ve bought several pieces of jewelry from Blue Nile and from soup to nuts they are the BEST jeweler I’ve ever dealt with.

From their selection, and customization to their quality and, finally the way they present the final product in a gorgeous lacquered wooden box. They are nothing shy of AMAZING!


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