Email marketing is one if not the most effective digital marketing channel, and the importance and relevance of email marketing platforms continue to be felt in the digital marketing space.
According to an article published In 2019 by OBERLO, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023 (Statista, 2020). That’s half of the world’s population.
This statistic clearly shows that email marketing is giving desired results and is an opportunity that you shouldn’t miss.
This said this article will be listing the best Email marketing platforms one can find. We will also look at the pricing of some if not all of these platforms.
Before we get to it, however, take a look at our table of content above for a summary of what to expect.
What is Email Marketing
Email marketing is the use of email to promote products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers.
Email marketing allows businesses to keep their customers informed, and to customize their marketing messages accordingly. Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s potent, persuasive, and gets your eCommerce store great results.
20 Best Email Marketing Platforms
Below are some of the best Email marketing platforms that small and big businesses can take advantage of.
#1. Constant Contact
This email marketing platform is one of the largest and fastest-growing platforms that businesses can utilize. It’s easy to use and a very friendly email marketing service.
With this email marketing platform, you can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.
Constant Contact has robust customer support with their live chat, phone calls, emails, community support, and a vast library of helpful resources.
SendinBlue is another fast-growing email marketing platform. They also have a complete SMS service for businesses.
The platform has easy-to-navigate features that help even a beginner make the most out of the platform.
They have a free email marketing plan that allows users to send up to 300 emails a day, however, the emails must contain their brand name.
They also have a paid plan which costs $25 per month for lite and a premium plan with a lot more features than its lite plan.
With Drip as your email marketing platform, you can easily personalize messages. Drip is most suitable for bloggers, eCommerce, and digital marketers.
Drip allows users to integrate website builders like WordPress and WooCommerce. With this integration, you can easily add pop-ups/ opt-in sign-up forms to your website and capture more leads.
Drip offers a free trial, and their plan starts from $49/ month which includes all their features.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.
This is another robust email marketing platform for professional bloggers, authors, and marketers.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email sign-up forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.
ConvertKit’s helps you segment your client base those that have purchased and those that are yet to.
They offer email-based support for customers and have paid newsletters designed for creators and professional bloggers.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
This platform is one of the oldest in the game and is also very popular among email marketers.
AWeber is pretty easy to use or start as it connects harmoniously to most platforms including WordPress.
With AWeber, users have access to lots of email templates, list management, and lots more.
The Platform has a support system that includes live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
They offer a limited free plan for up to 500 subscribers, after which their pricing starts from $19/month.
This is another popular email marketing solution. The platform is very easy to use and makes email marketing very simple.
GetResponsez has wonderful marketing automation tools which allow you to create smart automated campaigns.
GetResponse comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders. It also integrates with third-party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
GetResponse has robust support via live chat, phone, and email.
They are cheap, as they offer a 30-day free trial while their pricing starts at $15/month.
This platform is the most popular email marketing platform, and the reason for this isn’t far-fetched. They offer a limitless free email marketing service plan.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on the user’s time zones, and you can set up segmenting based on geolocation.
While Mailchimp’s marketing automation features might be limited, you can easily integrate MailChimp with WordPress. Additionally, MailChimp can be integrated with Magento, Shopify, and many other platforms.
Mailchimp support is offered by email, live chat, and a large tutorial knowledge base. However, their support is often slow and not match the quality of service that you get from Constant Contact.
#8. Zoho Campaigns
Anchored by solid integrations with the Zoho suite of SMB solutions, Zoho Campaigns is an excellent email marketing solution that also enjoys a long list of integrations with Zoho’s stable of other SMB software products.
#9. Saleaforce Pardot
While it’s not cheap, Salesforce Pardot sets its own standard across marketing automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.
#10. Campaign Monitor
Campaign Monitor brings ease of use, rich templates, and powerful analytics to email marketing However, it trails the competition in a few areas, notably direct online support.
#11. Infusionsoft by Keap
Ideal for small businesses where managers wear multiple hats, Infusionsoft by Keap is both the launchpad and the control center for various email marketing and CRM activities.
With Hubspot, you can easily and quickly create, personalize, and optimize your emails without the need for designers or IT.
Where their software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).
Moosend email marketing platform is best for AI-powered Ecommerce Sales.
It doesn’t matter if you’re a pro or just a beginner, Moosend offers numerous solutions to your email problems.
Moosend has an easy drag-and-drop email builder feature and a segmentation tool. It also has accurate real-time analytics. All these features contribute toward making your email marketing endeavors a seamless.
You can try out Moosend for free, for a month with the following features:
Or pay $8 for all the features above and:
Mooend also has custom pricing with additional features to the ones already listed.
One of the simplest Email marketing services around, MailerLite offers all of the essentials with none of the fat.
MailerLite has limited features but however has all the necessary features you’d want as an email marketing specialist.
The platform still offers tools for automation, landing pages, pop-ups, and surveys. So it’s not like you’re extremely limited.
MailerLite Price List:
Mailjet may not be very popular, but they can easily compete with any of the bigger guys out there.
They offer exceptional email marketing services with real-life collaboration tools. And this does not only make them outstanding but also makes their platform massively advantageous to businesses using it.
Mailjet offers basic and premium services to its customers.
The Sender is one of the best free email marketing tools in the market with features to ensure deliverability.
It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos, and text.
You can also personalize your newsletters for each recipient to create an even bigger impact.
This email marketing platform is one of the most sophisticated email marketing platforms. They integrate all your communication platforms in one place.
Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses.
SendPulse parades itself as a multi-channel marketing platform and they have a very popular email marketing feature.
They have lots of design templates that one can easily customize using a drag-and-drop editor.
You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger, and other variables.
#19. Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform.
The email editor lets you add effects, stickers, and text to effectively send across your message.
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can integrate third-party apps like MailOptin, WordPress, and Zapier so you can seamlessly exchange customer data between different tools.
While there are numerous email marketing platforms out there, it’s important that you identify the platform with the best features for your business.
As a big business or one that is still trying to find its feet, you must also consider pricing that will fit into your budget before signing up with any of the email marketing platforms.