Game users share a common bond. We can attribute it to their common interest and the shared feelings they get while playing a game.
As a famous saying goes, ‘Variety is the spice of life’; discord ensures that these gamers are given a voice whether or not they are playing.
So, let’s see how discord makes the amount of money associated with it.
In the game’s revenue in 2017, a total sum of 108.9 billion was generated from 2.2 billion active gamers worldwide. The advent of new games and different gaming platforms has enabled discord to increase in wealth.
Therefore, glance through the table of contents below to have an overview.
Table of contents
- What is Discord?
- What are the Characteristics of Discord?
- How Does Discord Make Money?
- Discord’s Future Revenue Schemes
What is Discord?
There’s no point knowing how Discord makes its money without having a background knowledge of what it entails. Therefore, it is a text, voice, and video chat application available to gamers worldwide.
The sole aim of introducing it is to give gamers a chance to interact with each other without hitches of any sort.
Before its inception, Skype and TeamSpeak were systematic communication apps with lots of drawbacks. The failures displeased game addicts a lot while prompting Jaton Citron and Stanislav Vishnevskiy to bring Discord to existence.
Interestingly, Discord improved on the failures of its predecessors and now serves its users as an all-in-one messaging gaming app.
Also, it is free!
The fact that there are no ad pop-ups is enough to arouse your curiosity. More so, other interest groups from music, art, and entrepreneurship are beneficiaries of this app.
Also read: Lucktastic Review: Can I Win Cash?
What are the Characteristics of Discord?
While Discord is basically free for its users, other components can be made accessible through a little token. However, in the list below are some of the features of Discord that are free.
- In-game overlay.
- Multiple channels.
- Availability of your friends lists as long as you want.
- Simultaneous use of the app on both the desktop and phone.
- Minimal CPU usage.
- Client-server encryption.
- Free video chat services.
How Does Discord Make Money?
Without an intention to make users pay for using Discord, Discord makes money in several ways.
Currently, there is a paradigm shift where Discord provides quality features to users who pay for them. The following are ways Discord makes money.
#1 Game Subscription Service – Discord Nitro
This is a paid subscription option with charges of $9.99 monthly or $99.99 annually. It is a program whereby interested users support the app willingly.
Discord Nitro allows you to access an extensive game library and advanced features and enjoy some benefits like those listed below.
- Animated avatars
- Top-quality screen resolution
- Special Nitro profile badge
- Personal Discord tag.
Discord earns money through this strategy because its users subscribe and are willing to support the company.
#2 Discord Merchandise Store
Discord makes some money by promoting the sale of branded wear in the merchandise store.
Notably, most of the money Discord makes here comes from effective promotional strategies.
Its users are, however, encouraged to purchase the goods and items on display in the merchandise store.
#3 Game Store
This game store, officially launched in 2018, allows game developers to sell their games.
After each game sale, 90% of the revenue goes to the developer, while Discord gets the other 10%. That way, Discord uses that to cover its operating cost.
#4 Funds and Investments
Besides promoting sales and putting up voluntary support, Discord receives support from big companies. The money realized is used for international growth and improving the platform.
#5 Cosmetic Items
Discord’s list of revenue sources is the sale of cosmetic items ranging from sound packs, customer emojis, sticker packs, and skins.
These items are mainly for advanced user experience.
Discord’s Future Revenue Schemes
While Discord has chosen to stay true by offering its users free chat and messaging services, there is a need for the company to come up with more strategies that will yield revenue to strive long in the game market.
Therefore, the following are the expected sources of income for Discord.
#1 Gaming Stores
This is a platform where the sale of various games takes place. The Nitro users who subscribe qualify to enjoy exclusive benefits.
This way, it increases the revenue and makes up the services rendered.
#2 Revenue Sharing
Discord could earn more revenue if it enters into partnerships with other gaming companies like Twitch.
Also, it is possible to make money by inviting more gamers, as those successfully referred could buy games, items, or even features.
This allows game developers to combine the app in their game and reduce the load of coding an in-game app.
The following are the features of gamebridge:
- Audio control settings
- Positional audio
- Building up a community
- Automatch players in voice channels
- Auto-create permanent servers for game worlds.
Although this app went into extinction months after its introduction, the comeback should be worth the wait.
Meanwhile, Discord does not appear to be wildly profitable. That’s partly by design. The company relies mostly on optional premium subscriptions and has eschewed potentially more lucrative opportunities to sell ads or user data.
Subscriptions. By far, the most significant portion of Discord’s revenue is derived from its premium subscription. Dubbed Nitro, the plan costs $9.99 per month or $99.99 per year. An alternative version, Nitro Classic, is available for $4.99 per month or $49.99 per year, respectively.
Discord devotees can also pay to “boost” their favorite servers, unlocking community-wide perks that everyone can use. Beyond giving server owners ways to monetize their content, Discord also adds more things for users to do in servers beyond text chat, audio, and live streaming.
Since its official launch in 2015, Discord has attracted various gaming firms to invest in them. So, if you ask how they make their money, this article should serve you the information you want.