How To Choose The Right Business Name For Your Business

Starting a business can come down with a lot of demands. Amongst the many demands that you’ll need to meet is choosing a business name for your business. In this article, I’m going to quickly show you how to choose a business name for your business.

Let’s get in…

Why do you need to carefully choose a business name?

A bad name can cause more problems than just failing to connect with customers; it can also lead to insurmountable business and legal obstacles. A clear, powerful name, on the other hand, can be extremely beneficial to your marketing and branding efforts. Here are a few things to do to get your business name up and running.

1. Don’t be overly generic or imprecise in your description

Choose a name that is neither too broad nor too specific. Generic names, such as Alaska Painting Service, are not only tedious to remember but also difficult to pronounce. Furthermore, it does not distinguish itself from other providers. Consider the name Photochrome: it’s detailed enough, not boring, and unlikely to be forgotten.

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Don’t make the mistake of stuffing keywords into your company name. Using simple keywords like General Motors is no longer effective. However, if a slightly changed version of linked keywords reflects what your business is about, it typically performs effectively.

Using alternate forms of common terms relevant to the service you’re delivering is a smart method to come up with catchy, memorable business names. The name Attensa, for example, is ideal for a content aggregation platform.


The name is a pun on the word “attention,” which is a good fit for the service. Digg (dig), Flickr (Flicker), and Compaq (compact) are some more instances.

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3. Choose a name that is unique to you

Choose a name that is completely unique to you. You might want to run a business name search, trademark search, simple web search, or social media search to discover if the name is available for usage on various platforms, depending on what’s relevant to your firm.

You don’t want to establish a small firm and then find out when it’s time to scale up that there’s a company someplace with legal rights to block you from using the name; imagine how much that may cost you.

It is preferable to choose a name that is available on the dot com (.com) domain; however, if you can afford it, you can purchase the .net, .org, .info, or any other domain that will divert traffic away from your website.

4. Use a name that has some significance

You want your company name to reflect something meaningful and pleasant about your company. Is it easy for others to understand what your company is all about? While meaningless names like “Google,” “Yahoo,” or “Zappos” may be appealing owing to their catchiness, they will cost you a lot more to brand.

5. Conduct a comprehensive search on the internet.

Do a web search on the name once you’ve decided on the one you like. Most of the time, you’ll discover that someone else has already used that business name. While this isn’t a show-stopper, it should make you think.

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6. Get feedback on the name

Make a list of 5 or 10 names and run them by friends, relatives, and trusted coworkers. Also, solicit comments from your intended audience. Also, make sure the name has no negative implications (for example, when GM named its new automobile model the “Nova” without realizing the word meant “doesn’t go” in Spanish).

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7. Check to see if the name sounds good when spoken aloud

On paper, some names look OK, but when spoken aloud, they sound terrible. If you’re going to say it out loud, make sure everyone understands how it’s spelled.

8. Don’t copy your competitors

Avoid choosing a name too similar to other businesses in your industry. It can mean appearing to be unoriginal, which is not good for your brand image. It can also mean potential customers confuse your business with your competition making it more difficult to get repeat work.

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9. Avoid acronyms as much as possible

Many large corporations, such as IBM and KFC, use acronyms for their names. However, acronyms will only confuse your potential clients at the start of your business, when your goal is to develop your brand.

Furthermore, there’s a good chance that your company acronym may be confused with someone else’s, making it difficult for you to rank in search engines.

10. Make sure the name appeals to you personally

You will have to live with the name for a long time as the business owner, so make sure you like it and believe it will resonate with your customers. Take your time to get it perfect the first time.

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Final Words

The first step in creating a brand is to choose a name for your firm. It is up to you to match client expectations and drive your firm to success, even if it will make a nice initial impression.

Repairing a bad business name may necessitate re-branding, depending on how far you’ve progressed in your company. This is expensive and should be done with the assistance of a professional branding specialist, as it may go horribly wrong if not done gradually and carefully.

But if you carefully zit down and think through and, do your research and plan what name to give to your business, you’ll save yourself a whole lot of stress.

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