YouTube Influencers play a critical role in effective marketing because influencer marketing and video marketing will dominate the digital marketing landscape.
YouTube is the second-largest social media platform after Facebook and the second-largest search engine after Google.
Every day, over 122 million people use it to watch videos for entertainment, education, product research, and shopping.
YouTube has a high level of engagement, with users watching 1 billion hours of video per day and an average visit time of 11 minutes and 24 seconds.
Geographically, India and the United States are the two countries that consume the most YouTube content. Asian countries account for five of the top ten in terms of user count.
Let’s look at YouTube’s popularity in Asia as well as some of the best Asian YouTubers that are great influencers.
The majority of the Asian YouTubers we chose have more than a million subscribers and extremely high view rates. They work in various fields, such as comedy, video games, food, fashion, and beauty.
So, let’s get started right away!
Table of contents
Is YouTube Popular in Asia?
YouTube has grown significantly since 2005, surpassing all other social media and video streaming services except Facebook.
India has the most YouTube users (225 million), and three of the top five most popular Asian countries on the platform.
India’s T-Series music channel is one of the most popular YouTube channels in the world, with 205 million subscribers.
YouTube is also becoming more popular in East and South-East Asian (SEA) countries such as Thailand, Indonesia, Vietnam, and Singapore.
According to Google, “83% of users in SEA watch online video daily, and SEA’s YouTube users account for 20% of all video consumption worldwide.”
Some Asian YouTubers from those countries have over 10 million subscribers, including both domestic and international viewers.
When it comes to marketing, collaborating with Asian YouTubers will allow you to reach large audiences in a variety of Asian countries.
YouTube influencer collaborations are an extremely valuable channel to use for anyone selling in the region, especially given the global dominance of video marketing and influencer marketing and the $120 billion e-commerce market in SEA alone.
So, who are the top Asian YouTubers that are great influencers?
Let’s take a look at it!
See also: 15 Most Subscribed YouTube Channels in India | 2023
Top 20 Asian YouTubers That are Great Influencers | 2023 List
These are some of the best Asian YouTubers that are great influencers. They all have large YouTube followers, and the majority of them also have large Instagram, Facebook, and Twitter followers.
Our list includes both male and female influencers, ranging from Asian fashion bloggers to gamers and foodies.
Regardless of your niche or target market, the ideal Asian influencer for your brand will be one of the following:
- Haijme
- Nigahiga
- Triggered Insaan
- PONY Syndrome
- Wong Fu Productions
- Yuka Kinoshita
- HikakinTV
- Carry Minati
- Atta Halilintar
- Ricis Official
- Kaykai Salaider
- Kwili
- Joeman
- Azman Ridhwan
- Irfan Alieff
- Amit Bhadana
- Bie The Ska
- Hello Catie
- Zbing Z
- Baim Paula
1 Haijme
Name: Hajime Syacho
YouTube Channel: Hajime Syacho
Subscribers: 10.1M
Location: Japan
Hajime Syacho/Haijme, one of Japan’s most popular YouTubers, has over 10 million subscribers. He also has 1.1 million followers on Instagram and 4.7 million followers on Twitter.
His videos usually contain amusing jokes, skits, and “science experiments,” such as putting slime in a pool or filling a bathtub with M&Ms and Coca-Cola. They’re outrageous, lighthearted, hilarious, and a lot of fun to watch!
He works with a variety of brands, creates product review videos, and participates in promotions and events for various businesses.
The channel currently has over 2,500 videos, with one added almost daily. He is a top Asian YouTuber that has great influence.
See also: 15 Most Subscribed YouTube Channels in Bangladesh | 2023
2 Nigahiga
Name: Ryan Higa
Channel: nigahiga
Subscribers: 21.3M
Location: USA
Ryan Higa/Nigahiga is a well-known Asian YouTuber in the United States. He has over 21.3 million subscribers and has been a YouTube sensation since 2006.
He is a musician and actor who has won numerous awards. In 2017, he was named one of Forbes’ 30 Under 30.
His material is amusing, such as the “how to be” series that catapulted him to fame in 2008.
Nigahiga is a combination of the words “niga,” which means “rant,” and “Higa,” which is his last name.
His main channel currently has 400+ videos with a total of 4.3 billion views.
3 Triggered Insaan
Name: Nishchay Malhan
Channel: Triggered Insaan
Subscribers: 14.8M
Location: India
Nishchay Malhan/Triggered Insaan is a YouTube influencer from Delhi, India. He has 3.3 million Instagram followers, 15.3 million YouTube subscribers, and tens of thousands of followers on Facebook, Twitter, and Discord.
The Triggered Inssan channel features hilarious commentary, rants, roasts, and comedy sketches. He enjoys video games and has a YouTube channel called Live Insaan that only contains gaming-related videos.
He is one of the best Asian YouTubers That are Great Influencers.
4 PONY Syndrome
Name: Park Hye-min
Channel: PONY Syndrome
Subscribers: 5.92M
Location: South Korea
Park Hye-min/PONY Syndrome is a South Korean Asian beauty blogger, makeup artist, and author. She also has over 5.93 million subscribers, making her South Korea’s most popular beauty YouTuber.
The channel has over 200 videos and has received over 350 million views.
She posts a variety of makeup and beauty content, such as behind-the-scenes vlogs, reviews, tutorials, and more. She has collaborated with brands like Dior, Clinique, L’Oreal, and Karl Lagerfeld.
PONY Syndrome is one of the few K-beauty channels with English subtitles and beauty transformations that appeal to a larger, international audience.
The majority of Park Hye’s content minutes are dedicated to beauty and makeup tutorials. She is an exceptional makeup artist. New videos are added to the PONY Syndrome channel almost every week.
She is one of the best Asian YouTubers That are Great Influencers.
5 Wong Fu Productions
Name: Wesley Chan, Ted Fu, and Philip Wang
Channel: Wong Fu Productions
Subscribers: 3.26M
Location: USA
The Wong Fu Productions channel features short films, sketches, and clips by Wesley Chan, Ted Fu, and Philip Wang.
The Asian American trio produces content in a variety of genres, including comedies, lighthearted capers, and thoughtful, perceptive pieces.
Wong Fu Productions has over 3 million subscribers and publishes content in English. Their work has been featured on Netflix and other websites in addition to YouTube.
6 Yuka Kinoshita
Name: Kinoshita Yuka
Channel: Yuka Kinoshita木下ゆうか
Subscribers: 5.47M
Location: Japan
Kinoshita Yuka, the most popular Japanese YouTuber, has over 5 million followers. Her videos are mostly made up of “mukbang” clips, which allow viewers to see her eat. Yuka Kinoshita consumes a lot of high-calorie foods.
In one of her most popular videos, she consumes 4 kg of fried chicken in one sitting.
She has a large international following of people who enjoy watching her eat because many of her videos have English subtitles. She also uploads ASMR videos of food sounds.
She is one of the best Asian youtubers That are Great Influencers.
7 HikakinTV
Name: Hikaru Kaihatsu
Channel: HikakiTV
Subscribers: 10.6M
Location: Japan
Hikaru Kaihatsu/HikakinTV is a beatboxer, musician, and composer who has worked with artists such as Ariana Grande and Aerosmith. He is a co-founder of the Japanese multi-channel network UUUM, as well as one of Japan’s (Asian) most well-known YouTubers.
He posts viral challenges, hilarious skits, music videos, and interviews. He has several other channels, but Hikakin TV has over 10.6 million subscribers.
He has already posted over 3,100 videos, with a total of 9.4 billion views.
8 Carry Minati
Name: Ajey Nagar
Channel: CarryMinati
Subscribers: 34.9M
Location: India
Ajey Nagar/Carry Minati, an Indian comedian, rapper, and gamer, has over 34 million YouTube subscribers and 2.8 billion views. He creates live streaming parodies, comedy skits, and gaming content.
In addition to his phenomenal success on YouTube, he has been named one of Time Magazine’s Next Generation Leaders (2019) and a Forbes 30 Under 30. (2020).
Ajey now uploads videos about once a month. Nonetheless, thanks to his devoted fan base, the channel has excellent engagement on every video he posts.
See also: 15 Most Subscribed YouTube Channels in Indonesia | 2023
9 Atta Halilintar
Name: Muhammad Attamimi Halilintar
Channel: AH
Subscribers: 29.4M
Location: Indonesia
Muhammad Attamimi Halilintar also known as Atta Halilintar, is an Indonesian businessman, musician, actor, and content creator. His YouTube channel primarily consists of music, vlogs, celebrity interviews, and inspirational videos.
For his followers, he frequently posts inspirational content and celebrity interviews.
AH’s YouTube channel is extremely dependable. In addition, to live streams, new videos are uploaded on a daily basis and occasionally more than once.
He has risen to become Indonesia’s top YouTuber and was one of the world’s top 120 in 2021. He rose to prominence on YouTube and in the films 13: The Haunted and The Return of the Devil Child.
AH is one of the best Asian Youtubers.
10 Ricis Official
Name: Ria Yunita
Channel: Ricis Official
Subscribers: 29.2M
Location: Indonesia
Ria Yunita/Ricis Official is one of the best Asian and Indonesian YouTubers and influencers. She posts vlogs, challenges, music, travel, and content about her personal life.
She has 29.6 million Instagram followers and a massive YouTube audience of over 29 million subscribers.
11 Kaykai Salaider
Name: Nutticha Namwong
Channel: Kaykai Salaider
Subscribers: 15.5M
Location: Thailand
Nutticha Namwong, also known as Kaykai Salaider on YouTube, is a hugely popular Asian woman. In 2019, she became Thailand’s first YouTuber to reach 10 million subscribers, and she hasn’t looked back since.
Her writing is upbeat and humorous, with a focus on her life and adventures as she pursues her education. She also writes beauty articles and has launched her own skincare line.
12 Kwili
Name: Mohammad Almutairi
Channel: Kwili
Subscribers: 5.4M
Location: Kuwait
Mohammad Almutairi/Kwili is a Kuwaiti storyteller, blogger, and YouTuber. His work focuses on storytelling, poetry, and collaborative projects. Despite the fact that some of his work is quite depressing, his 5.4 million subscribers show how popular it is.
He is an influential Asian Youtuber.
13 Joeman
Name: Weng Chuan-ming
Channel: Joeman
Subscribers: 2.24M
Location: Taiwan
Weng Chuan-ming/Joeman, a Taiwanese YouTuber, is a gamer and lifestyle content producer. He uploads videos of his Joeman Show skits, video games, and music.
His most popular video has 7.9 million views, and he has over 2 million subscribers! He posts frequently, with an average of 30 new videos per month.
14 Azman Ridhwan
Name: Ridhwan Azman
Channel: Ridhwan Azman
Subscribers: 680K
Location: Singapore
Ridhwan Azman is a Singaporean actor and YouTube influencer. He is one of the best Asian YouTubers on this list. He creates and distributes parodies, music, comedy skits, and collaborative content. His videos are done in English-language but have English subtitles as well.
He has 201K Instagram followers, 217.8K TikTok followers, and 680K YouTube subscribers.
15 Irfan Alieff
Name: Alieff Irfan
Channel: Alieff Irfan
Subscribers: 4.09M
Location: Malaysia
Alieff Irfan, a Malaysian YouTuber with over 4 million subscribers, is 21 years old. His videos mostly consist of amusing drama parodies, practical jokes, and music mashups.
He also has 2.1 million Facebook fans and 1.7 million Instagram followers, where he shares car, fashion, and lifestyle articles.
16 Amit Bhadana
Name: Amit Bhadana
Channel: Amit Bhadana
Subscribers: 23.7M
Location: India
Amit Bhadana is an Indian comedian and YouTuber. He also represents the e-sports and gaming platform Mobile Premier League.
Despite not uploading many videos, he has nearly 24 million subscribers. His material primarily consists of parodies and comedy sketches.
In addition to YouTube, Amit has 6.8 million Instagram followers and 9.2 million Facebook followers.
Amit is one of the top Asian Youtubers.
See also: Top 10 Roblox YouTubers in 2023 | Networth, Channels
17 Bie The Ska
Name: Krit Boonyarung
Channel: Bie The Ska
Subscribers: 13.5M
Location: Thailand
Krit Boonyarung/Bie The Ska is a Thai YouTuber known for parodying music videos, pop culture, and comedy skits.
When he was still in school, he began making song parodies for his friends to laugh at during stressful exam periods.
He started a YouTube channel because people kept asking for more, and it now has over 13 million subscribers. His parody of the Squid Game received over 7 million views in less than three months.
18 Hello Catie
Name: Catie
Channel: Hello Catie
Subscribers: 1.09M
Location: Taiwan
Hello Catie is a Taiwanese makeup artist, beauty blogger, and influencer. Her Facebook and Instagram pages have over 400K followers each, and her YouTube channel has over a million subscribers.
On YouTube, she posts a daily vlog, makeup tutorials, style lookbooks, and product reviews for beauty products. On her other social media platforms, she shares content about beauty, fashion, and lifestyle.
Hello Catie is one of the best YouTubers that have great influence.
19 Zbing Z
Name: Naiyarat Thanawaigoses
Channel: zbing z
Subscribers: 15.5M
Location: Thailand
Naiyarat Thanawaigoses, a Thai YouTuber and gamer, goes by the handle zbing z.
She’s well-known for her game casts and live streams, which include commentary from both male and female voice actors.
She has over 15 million YouTube subscribers and shares lifestyle, gaming, and food-related content on Instagram, where she has 1.1 million followers.
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20 Baim Paula
Name: Baim Wong (Muhammad Ibrahim)
Channel: Baim Paula
Subscribers: 20.6 Subscribers
Location: Asian
The Baim Paula YouTube channel was founded by Baim Wong (also known as Muhammad Ibrahim) and his Indonesian supermodel wife Paula Verhoeven.
Baim has a long history of acting in front of the camera before launching its YouTube channel in 2018.
Their channel had nearly 20.6 million subscribers. They’ve published over 1,400 videos in total, with the most popular receiving 14 million views.
FAQs on Top 20 Asian YouTubers That are Great Influencers | 2023 List
Haijme
Nigahiga
Triggered Insaan
PONY Syndrome
Wong Fu Productions
Yuka Kinoshita
HikakinTV
Carry Minati
Atta Halilintar
Ricis Official
Kaykai Salaider
Kwili
Joeman
Azman Ridhwan
Irfan Alieff
Amit Bhadana
Bie The Ska
Hello Catie
Zbing Z
Baim Paula
15.5 million
Comedy and rap music
In Conclusion
Finally, using influencer marketing, video marketing, and collaborations with well-known Asian YouTubers are effective ways to tap into the lucrative Asian market.
Our list of the best and top Asian YouTubers to collaborate with includes successful influencers from a variety of niches.
No matter who your target audience is, there is an ideal Asian YouTuber to work with here!
References
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