Top 20 Women YouTubers That Are Great Influencers | Best List

Women YouTubers have some of the most popular channels on YouTube, with millions of subscribers and billions of views. They create content that appeals to women of all ages.

This article is a must-read if you’re looking for a place to find quality content. Here we will give you the best women YouTubers that are great influencers. Keep reading to find out more. 

What Type of Contents Do Women YouTubers Create

#1. They either have makeup tutorials

Makeup tutorials are viral among women YouTubers because they’re an excellent way to reach a broad audience while simultaneously showing off your style.

The best part about makeup is that it allows you to express yourself through beauty products (not just those sold by companies).

It’s also easy enough for anyone who wants to learn how they look better with eye shadow or eyeliner applied correctly instead of messing up their face daily, as most people do after showering/getting dressed/going out, etc.

#2. Cook and bake videos.

Cooking and baking videos are a great way to express your creativity, show off your talent, share your love for food and drink, or offer a variety of recipes.

Cooking can get done in front of the camera, so it’s also an excellent opportunity for YouTubers who have been creating content specifically for their channel since they started uploading videos five years ago.

#3. Talk about their lives.

Talk about what you like and dislike and how you’ve been feeling lately. Share your experiences with others who might be going through the same thing.

If someone asks what you’re doing today or where they can find some cool places to hang out in Los Angeles, give them an honest answer!

#4. Make travel videos.

Travel videos are a great way to make money from your YouTube channel. Women YouTubers have become the go-to people on the internet for travel vlogging, and they’re able to harness their influence to build an audience of followers that may not be familiar with them yet but will be once they start getting into these types of content.

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Top 20 Women YouTubers That Are Great Influencers

1. Lilly Singh

Lilly Singh is a Canadian YouTube personality and vlogger. She started her YouTube channel in 2010 when she was 22 years old.

Her videos range from original content to scripted skits, but they all have a message that needs to be heard by the world.

In 2015 Lilly Singh won “Best Female Web Personality” at the 2015 Streamy Awards, making her one of the best woman YouTubers!

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2. Anna Akana

Anna Akana is one of the best women YouTubers. She is also an actress with more than 1.5 million subscribers on YouTube.

She became famous for her comedy videos, which have over 6 billion views. In addition to having an active social media presence, Akana also has an acting career that includes film roles and TV shows like Grown-ish, Ant-man, and The Goldbergs (for which she won an Emmy).

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3. Leenda Production

Leenda Production is one of the best women YouTubers known for her fashion, beauty, and lifestyle videos.

She has more than 1 million subscribers on YouTube and more than 4 million followers on Instagram. She started her channel in 2016 and has over 300 videos posted to date.

Her most popular video is “Makeup Tutorials: Natural Makeup Tutorials,” where she shows how to do different types of makeup with natural products such as coconut oil or honey instead of expensive makeup brands like MAC or Nars, etc.

Leenda’s channel also includes videos about travel experiences (like visiting new places), cooking tips, etc., which makes her an easy source of inspiration when it comes down to creating new recipes at home!

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4. Rosanna Pansino

Rosanna Pansino is one of the best women YouTubers. She is a YouTube star with over 2 million subscribers on her channel.

She’s known for her cooking videos, which are usually presented lively and include plenty of advice from the hostess. The channel’s tagline is “your source for easy recipes and entertaining tutorials.”

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5. MacBarbie07 (Bethany Mota)

Bethany Mota is an American fashion designer, actress, and YouTube personality. She is best known for her YouTube videos and has been active on the site since 2010.

She is one of the most successful women YouTubers in the world. In 2018 she signed with IMG Models agency after winning five awards at the Miss USA pageant, including the Miss Congeniality award.

Her channel has over 3 million subscribers, which makes her one of the top 10 most subscribed channels on YouTube worldwide, as well as the top 100 channels overall, according to Social Blade Daily View Rankings (October 2018).

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#6. SSSniperWolf

Lia, also known as SSSniperWolf, is a well-known gamer. Her channel began as a Call of Duty gameplay channel but evolved into a reaction and reality channel. SSSniperWolf is one of the best women YouTubers.

They have over 32.5 million on YouTube. She no longer does many branded videos or sponsorships on YouTube but uses her social media pages to promote Neutrogena products.

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#7. Yuya

After winning a makeup contest at 16, this Spanish content creator joined YouTube. Her videos primarily discuss beauty, makeup tips, fashion, and styling.

She is among the best woman YouTubers today, with 24.9 million subscribers to her channel.

Her popularity and success as a beauty influencer paved the way for her to launch her products. In 2015, she released the perfume #True, followed by a cosmetics line in 2017.

She has also written two books, Las Confesiones de Yuya (2016) and Los Secretos de Yuya (2015). 

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#8. Jennifer Marbles

Jenna Mourey is Jenna Marbles’ real name. She rose to prominence after one of her videos, “How to fool people into thinking you’re attractive,” went viral in 2010.

Jenna is one of the best Woman YouTubers. She became an internet sensation after the video received over 5 million views in its first week.

In the United States, she is also a comedian and actress. Her YouTube channel, which she named after her dog, Mr. Marbles, currently has over 19.9 million subscribers.

You’re likely to come across cute videos in which her dog assists her in choosing makeup, or her boyfriend walks her through a makeup tutorial.

She discovered a retail chain for dog toys because she is a dog lover. Her large subscriber base and high engagement rates make her one of the best women YouTubers. 

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#9. Liza Koshy.   

This American sensation, born in 1996, became an instant hit when she joined YouTube in 2015. Liza is a stand-up comedian, actress, and television host.

Her videos are hilarious and entertaining. In some of them, you can find her making celebrity impressions or sharing a hilarious take on baths. Liza is one of the best women YouTubers. 

Liza has received two Streamy Awards, as well as other honors. In 2018, she starred in “Liza on Demand,” a web series.

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#10. Caeli YT 

This Mexican has one of the best women’s YouTube channels. She posted her first video to YouTube in October 2010, and her channel now has 15.7 million subscribers. Millions of people worldwide have watched the 28-year-advice old’s and comedy videos.

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#11. Lele Pons

Lele Pons is a YouTuber who first gained popularity on Vine. Pons decided to make a name for herself on other creative social platforms such as Instagram and YouTube after Vine closed down in 2016.

Pons decided to pursue other outlets after leaving Vine, such as music, film, television, and fashion and beauty. In 2016, she coauthored the young-adult novel Surviving High School.

Her hilarious comedy sketches have earned her 17.8 million YouTube subscribers and 41.5 million Instagram followers.

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#12. RCLbeauty101 

Rachel Levin, the voice of RCLbeauty101, began her YouTube career in 2010. She posted her first video, “How to Conceal Under Eye Dark Circles,” when she was 15.

Her beauty tips and DIY projects went viral on YouTube. She later moved on to making funny videos that her subscribers received well.

Her YouTube channel now has over 14.4 million subscribers. As a beauty influencer, she frequently uses different makeup brands in her videos.

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#13. Nikkie De Jager 

Nikkie De Jager has one of the best women’s YouTube channels. She is a well-known beauty influencer with a popular YouTube channel called Nikkie Tutorials.

Her notable brand collaborations include Too Faced, Ofra, and Maybelline. She frequently features beauty brands in makeup tutorials and product trial videos.

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#14. Wengie Ayche 

Wendie Ayache, also known as Wengie, is a Chinese Australian YouTuber who posts a variety of life hacks, comedy, pranks, DIY, and tutorial videos. On YouTube, she has 13.7 million subscribers.

She is also a singer, debuting with “Baby Believe Me” in 2017. She collaborated with Dior in 2018 and got invited to the Dior show during Paris Fashion Week.

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#15. Emma Chamberlain 

This American YouTuber’s channel features vlogs and funny videos. She has the highest engagement rate of any lady on our list, with millions of likes on each video.

Even mundane videos, such as cooking a meal, garner her millions of views. With this level of popularity, she is one of the best women YouTubers to watch in 2023.

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#16. Zoella 

Zoe Elizabeth Sugg began her online career as a blogger in 2009, and the early success of her blog prompted her to launch her own YouTube channel the following year.

Zoe is one of the best women YouTubers. She primarily creates fashion and beauty videos, but you can also find titles like ‘Ultimate Pizza Taste Challenge With Mark’ and ‘Draw My Life’ on her channel.

Zoe released her first novel, ‘Girl Online,’ in November 2014, and it sold a record number of copies in a single week.

She received the Cosmopolitan Blog Award, the Nickelodeon Kids’ Choice Award, and the Teen Choice Award and got nominated for the YouTuber of the Year Shorty Award in 2016.

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#17. Bethany Mota

The haul video is Bethany’s signature mark. She’s been doing it since the early 2010s. She uploaded her first YouTube video in 2009; by 2015, her channel had over 9 million subscribers.

Mota’s videos are mostly about fashion, and she frequently advises how to look great for various occasions.

Her clothing, perfume, and accessory line, which she co-created with Aeropostale, is still an enormous success.

She is one of the best women YouTubers. She appeared on several episodes of ‘Dancing With The Stars,’ and she released several singles that received mixed reviews.

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#18. Lindsey Stirling

The world-renowned violinist, who began her YouTube career in 2007, is one of the most influential women on the platform.

Her channel contains everything related to her music, including numerous collaborations with other artists.

She performs classical, electronic, pop, and rock music and has four studio albums to her credit.

Lindsey has received the Billboard Music Award, the YouTube Award, and the Shorty Awards for her artistry, and she is still one of YouTube’s brightest stars at the age of 31.

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#19. Mirinda Sings

Colleen Ballinger is a comedian, an actress, and the creator of the fictional character Miranda Sings. Her videos are satirical depictions of musicians and singers who upload videos to YouTube hoping to be discovered by major record labels.

Miranda lives with her mother and uncle, and while she is relentlessly ambitious, her singing abilities still need to improve.

Ballinger’s character has almost a cult following, with millions of views on most of her videos.

Miranda is also the main character in the Netflix series ‘Haters Back Off,’ which Colleen and her brother Christopher created. 

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#20. Michelle Phan

Michelle Phan is one of the most well-known faces on the internet, particularly on YouTube.

Phan’s channel is a pioneer in the famous world of YouTube, with over 8.8 million subscribers, 1.1 billion lifetime views, and hundreds of uploaded videos.

She is well-known for her beauty videos and professional presence on various social media platforms. While she is renowned in her own right, Phan is also a successful businesswoman.

She is a co-founder of the famous beauty subscription box company Ipsy. She founded EM Cosmetics as well. Michelle has also launched VidCon, a free market for peer-to-peer music.

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Frequently Asked Questions 

Who is the world’s wealthiest female YouTuber?

Anastasia Radzinskaya, better known as Nastya, has over 100 million subscribers across her 11 YouTube channels, and Forbes estimates she will earn $28 million in ad revenue and brand deals in 2021.

Who is the YouTube Queen?

Valkyrie reigns as the Queen of YouTube

Who is the most popular YouTube makeup artist?

Sandra Cires Art was the most subscribed beauty content creator on the video platform as of November 2022, with over 16 million subscribers to the channel. Jeffree Star, beauty and makeup creator, came second with approximately 16 million subscribers.

Is YouTube a monthly payment service?

YouTubers are paid monthly and can choose between a check in the mail or a direct deposit. To earn money on YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the previous year. 26 May 2022

Are YouTubers compensated for likes?

The majority of YouTubers’ income comes from ad revenue on their channels. Ads are paid based on the number of times clicked. While this is related to views (the more people who view ads on your channel, the more likely they are to get clicked on), it has no direct relationship to likes.


So there you have it! If you’re looking for a YouTube channel to watch, these are the ten women we think will be your favorite.

Remember that this list is just ours and may not reflect popular opinion. So if we still need to include anyone who deserves recognition here, let us know in the comments below!



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