You don’t have to be a household name to generate engagement, conversation, and revenue from your online audience. When visitors discover a brand on social media, it’s simple to convert them into followers if the brand provides them with an intriguing product and valuable information.
Constantly launching giveaways is an excellent approach to promoting your social media page. This will attract new followers and clients while demonstrating what your brand offers.
Continue reading to get 50 giveaway prize ideas that will give you the perfect cause to run social media giveaways and expand your audience.
Here’s a step-by-step guide to hosting successful giveaway prize ideas, with advice on establishing ground rules and marketing your giveaway.
Let’s get started!
Table of contents
When Should You Use Giveaways?
Giveaways are products given to another person by an individual or a company. People and businesses across various industries utilize giveaways to increase client satisfaction and retention, develop improved brand awareness, and maintain customer loyalty.
Performing giveaways can also assist participants in remembering a particular brand, individual, or business. And this can lead to more conversions and opportunities.
Moreover, you can use giveaways in various situations. If you’re attending a trade event or something similar, you may want to come with giveaways to give to anyone who visits your booth or engages with you.
Visiting a client with something to show your gratitude for their business often works better. Again, you can sponsor giveaways via your social media handles or digital marketing.
Furthermore, branded giveaways can yield brand awareness and help the recipients of these items to remember your company. You can brand several giveaway options with your business colors or logo.
Read Also: 50 Amazing Baby Shower Prize Ideas in 2023
We’ll cover various types of giveaway prize ideas you can do for your social media followers. Hence, we’ll discuss Instagram giveaway prize ideas, giveaway prize ideas for businesses, discord giveaway prize ideas, and social media giveaway prize ideas.
Here’s a compilation of these giveaway prize ideas:
- Like and Share to Win
- Follow to Win
- Tag a Friend
- Photo Contest
- “Caption This” Contest
- Scheduled Giveaway
- User-Generated Content
- Hashtag Competition
- Team Up With Other Influencers and Brands
- Instagram Story Giveaways
- Providing a coupon code.
- Inviting followers to enter photo contests.
- Requesting captions for images.
- Giving something up for free in exchange for a purchase.
- Offering a gift card to the giveaway’s sponsoring business or another location.
- Requesting feedback on products/services and providing something in exchange.
- Inviting people to contribute their suggestions for improving the company’s offerings.
- Using characteristics of gamification to entice and engage participants.
- Sending individuals to your website to enter the giveaway, where they may purchase something or study what you have to offer.
- Using information to instill a sense of urgency to participate in the giveaway contest.
- Giving out a limited-edition item as a giveaway with every purchase.
- Using several channels to reach a larger audience (younger participants might enter through TikTok, while older participants might enter through Facebook).
- Providing consumers and staff with company-branded swag.
- In exchange for a referral, offer something in the form of a discount voucher or a gift.
- Mobile power bank
- Earbuds or headphones
- Wireless charging pad
- Backpack or laptop bag
- Wireless speaker
- Webcam cover
- Screen cleaning products (wipes, spray, or microfiber cloth)
- All-in-one charging cables
- Cell phone case
- Tablet case or holder
- Digital tickets to an event
- Gift cards
- Jewelry pieces
- Gift baskets
- Digital tickets to a movie
10 Instagram Giveaway Prize Ideas
Let’s look at ten unique Instagram giveaway prize ideas in 2023. We’re pretty sure you’d like to try them out.
One of the most fundamental Instagram giveaway prize ideas is encouraging followers to like and share the post on their social media accounts. You can also request that they include your branded hashtag while reposting the announcement.
This way, you will boost brand recognition and attract more people to your Instagram profile by sharing your content.
#2. Follow to Win
Follow to win is an Instagram giveaway competition that has been used since the launch of Instagram. To qualify for the reward, followers must follow the company or influencer’s Instagram account.
This is an excellent strategy to increase your follower base and raise brand exposure. It is frequently combined with other Instagram giveaways. So, you may expand your audience by encouraging visitors to like and follow your profile on other social media networks like Facebook and Twitter.
#3. Tag a Friend
This is one of the most efficient Instagram giveaway prize ideas for expanding your following. The premise is self-explanatory: to be eligible for the reward, participants must tag one or more of their friends in the comments section.
Followers who have been tagged can then tag their friends to participate in the giveaway. Thus, this is an efficient and discreet method of broadening your reach.
If you are tagged in your post, people will see your giveaway announcement and Instagram page. This allows you to reach an audience you might not have been able to get through other ways of communication.
That is why one of the most popular Instagram giveaway ideas is to tag a buddy.
See Also: 50 Surprising Saran Wrap Ball Prize Ideas in 2023
#4. Photo Contest
It is one of the most common and often-used Instagram giveaway ideas. Your target demographic regularly posts material (photos, selfies, and videos) on Instagram.
You can use this behavior to your advantage by urging them to post a photo of your product/brand.
Again, you should encourage using your branded hashtag to maximize brand visibility. So, participants’ network of Instagram followers and friends become aware of your brand when they upload photos with your branded hashtag to their Instagram profiles.
With the correct inducement, you might even be able to persuade some of your extended networks to participate in the giveaway. In addition to material benefits, you can offer them the opportunity to be highlighted on your Instagram profile.
#5. “Caption This” Contest
Another giveaway prize idea for your Instagram followers is the “Caption This” Contest. The idea is to ask your followers to caption a specific photo in a post. And the caption with the most likes will be declared the winner.
#6. Scheduled Giveaway
One strategy to generate interest in your Instagram giveaways is frequently announcing them. For example, create a weekly or monthly giveaway series.
This provides your audience with something to anticipate. Through your Instagram giveaway prize ideas, such anticipation is incredibly good for increasing interaction and reinforcing loyalty.
Meanwhile, VYPER allows you to design and manage all social media freebies and promotions. It offers templates for many campaigns and serves as your one-stop shop for running such end-to-end campaigns.
#7. User-Generated Content
Giveaways of user-generated content are a fantastic way to engage with your audience and build a community that interacts with one another. It’s a straightforward procedure.
Declare the contest on your Instagram account and the rules and prizes at stake. A wide range of user-generated content is available, including photography, design, music, movies, and writing.
Read this article: 20 Best Return Gift Ideas For Your Loved Ones.
This is a terrific approach to raising brand awareness and promoting a new song, and it helps your audience feel involved in the process.
#8. Hashtag Competition
Instagram and its algorithm employ hashtags to locate relevant content, making it an excellent tool for getting more users to notice your Instagram giveaway.
Hashtag contests occur when you request that your users publish something specific with the contest hashtag appended to the post.
If everything goes well, you should see a significant amount of traffic driven toward your contest hashtag, wildly if it is trending.
#9. Team Up With Other Influencers and Brands
Collaborating with other influential people, brands, and businesses to create a giveaway contest is a terrific way to split the prize costs while promoting your brand to a broader audience via another brand.
This is especially beneficial if your company is small and needs some exposure. Working with a more prominent firm with a larger following than you allow your brand to acquire additional traffic from them while also increasing lead generation and conversion rates.
Another angle to consider is user interest. If you’ve attempted a few different giveaway ideas and had little success, it’s possible that your followers were uninterested.
Collaboration with a brand or business your audience may be interested in can increase engagement.
#10. Instagram Story Giveaways
Instagram asserts that 91% of active users watch video content on the platform weekly. And Instagram Stories are an excellent method to interact with your users in a new way.
A giveaway on Instagram Stories may tempt viewers who have yet to participate in a regular giveaway posted on your timeline. So, you can use Instagram Stories to promote competition by including a link to the rules on the Story.
With the clickable link sticker, you can also use Instagram Stories to remind your followers about ongoing giveaway campaigns and an embedded link to the original post.
Check Out: Cheap & Small Prize Ideas For A Loved One In 2023
25 Giveaway Prize Ideas For Businesses
So staying current on trends will help you ensure that what you’re offering contest participants is worthwhile.
Some of the most popular giveaway prize ideas for businesses are:
- Providing a coupon code.
- Inviting followers to enter photo contests.
- Requesting captions for images.
- Giving something up for free in exchange for a purchase.
- Offering a gift card to the giveaway’s sponsoring business or another location.
- Requesting feedback on products/services and providing something in exchange.
- Inviting people to contribute their suggestions for improving the company’s offerings.
- Using characteristics of gamification to entice and engage participants.
- Send individuals to your website to enter the giveaway, where they may purchase something or study what you offer.
- Using information to instill a sense of urgency to participate in the giveaway contest.
- Giving out a limited-edition item as a giveaway with every purchase.
- Using several channels to reach a larger audience (younger participants might enter through TikTok, while older participants might enter through Facebook).
- Providing consumers and staff with company-branded swag.
- In exchange for a referral, offer something in the form of a discount voucher or a gift.
- Telling participants are asked to tag a friend or share the content with their followers in exchange for a prize.
- Giving away tickets to a local event.
- Offering a grilling package or a barbecue grill.
- In exchange for a referral, provide a special edition or one-of-a-kind product.
- Offering a free service, such as an oil change or home cleaning.
- Launching a gift in advance of the debut of a new product to generate excitement.
- Collaboration with other brands to provide a more significant gift through a pooled budget.
- Leading participants on a scavenger hunt to locate clues at a specific location.
- Collaborating with another local business to co-sponsor a giveaway contest.
- Asking trivia questions about your company or sector and awarding prizes to people who respond right.
- In exchange for giveaways, collaborate with brand ambassadors or influencers to promote content to their audience.
10 Discord Giveaway Prize Ideas
Because individuals rely so heavily on electronic gadgets to stay connected and entertained with communities, Discord giveaway prize ideas are trendy.
Look at some of the most popular Discord giveaway prize ideas in 2023.
- Mobile power bank
- Earbuds or headphones
- Wireless charging pad
- Backpack or laptop bag
- Wireless speaker
- Webcam cover
- Screen cleaning products (wipes, spray, or microfiber cloth)
- All-in-one charging cables
- Cell phone case
- Tablet case or holder
Read Also: 28 Beautiful & Affordable 50th Birthday Gift Ideas for Men & Women in 2023
When considering giveaway prize ideas for social media, you should stick to smaller items because you may have to mail them to the winners.
Since social media allows followers from all over the country to interact, many social media contests include people from all parts of the country. You might also explore digitally shared freebies.
Again, consider organizing a hashtag contest with prizes for the best post. To avoid generic information being jumbled into the feed, utilize something specific and unique to the campaign. Some social media giveaway prize ideas could include:
- Digital tickets to an event
- Gift cards
- Jewelry pieces
- Gift baskets
- Digital tickets to a movie
FAQs
Gift Cards. Gift cards are one of the most popular giveaway prizes ever. If there’s a really hot product on the market right now, most of your client base and target audience will want to get their hands on it. And a gift card is suitable for that!
Instagram giveaway examples may include:
Like and share to win
Follow to win
Partner with another brand
Celebrate a holiday or other significant occasion.
Create a creative carousel.
Create a reel.
Make it a paid collaboration.
Personalized Stationery Sets.
Desk Toys for Promotion.
Mascots and plushies with logos.
Bottles for promotional drinks.
Personalized Tech Merchandise.
Audio Promotional Products.
Branding with a logo.
Send an email to your mailing list.
Share your content on social media.
Contact any influential individuals.
Run advertisements.
Incorporate a popup or banner into your website.
Participate in organizations, communities, and forums.
To summarize, the success of your social media competition is dependent on the following five steps:
Set a specific goal.
Select a social media platform where your target demographic spends their time.
Choose an appealing and suitable prize.
Create a simple giveaway strategy.
To automate the procedure, use the appropriate tools.
Conclusion
Choosing the right prize ideas for your giveaways is critical. Moreover, you can easily give away prizes and coordinate your contests using an app like the Socialman app.
Additionally, a good giveaway prize must be enjoyable. How else will you be able to find the most incredible giveaway prize ideas for businesses? For many, it’s all about determining what clients respond to the best.
When there is something that people genuinely want, a giveaway is more likely to be successful. You must also ensure that you are offering the desired prize. Otherwise, no one will be interested in joining your contest.
This sometimes necessitates market research to determine exactly what customers desire. However, if you can build a giveaway with prizes that people want, there will be much more incentive for them to enter the competition and win.
Meanwhile, do you know other giveaway prize ideas for businesses, Discord, Instagram, and social media that are not in this article? Tell us in the comments zone.
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