Do you want to take your digital marketing skills to the next level? In today’s highly digital world it is essential for every digital marketing professional (and aspiring digital marketer) to have the most relevant knowledge about the industry and current trends.
One good way of acquiring this knowledge is through investing and reading the best books for digital marketing that are available.
These books will provide you with a solid foundation as you navigate the digital marketing world. The list of best Books for Digital Marketing will always change as new trends emerge, but this list will be a good starting point.
So, read on to find out the 15 Best Books for Digital Marketing that you can read now to enhance your digital marketing skills.
Table of contents
- Are Digital Marketers Rich?
- Where can I Read About Digital Marketing?
- What Books do Digital Marketers Read?
- What Are the Best Books on Starting a Digital Marketing Agency?
- 15 Best Books for Digital Marketing – book review
- 1. Marketing 4.0: Moving from Traditional to Digital – Phillip Kotler
- 2. The Best Digital Marketing Campaigns in the World II – Damian Ryan
- 3. SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies – Adam Clarke
- 4. Content Chemistry, 5th Edition – Andy Crestodina
- 5. AI for Marketers, 2nd Edition – Christopher Penn
- 6. Winning at Social Customer Care – Dan Gingiss
- 7. Social Media Marketing 2018: How to Boost Your Company’s Success with Facebook, Twitter, Instagram & Co. – Stephanie Holmes
- 8. Hug Your Haters: How to Embrace Complaints and Keep Your Customers – Jay Baer
- 9. Guerilla Marketing – Jay Conrad Levinson
- 10. Building a Story Brand – Donald Miller
- 11. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells – Robert W. Bly
- 12. This Is Marketing: You Can’t Be Seen Until You Learn to See – Seth Godin
- 13. Hit Makers: The Science of Popularity in an Age of Digital Distraction – Derek Thomson
- 14. Marketing Rebellion – Mark Schaefer
- 15. Scientific Advertising – Claude Hopkins
- FAQs on Best Books on Digital Marketing
- Conclusion
- References
- Recommendation
Are Digital Marketers Rich?
Digital marketing only recently started to be a prominent job industry. However, the ever-changing market and economy of modern technology have made the digital marketing field very lucrative than ever before.
With the digital marketplace growing every day and a rising need for people with adequate skills, digital marketing can only see positive growth.
Digital marketing can grow your wealth if you are up to date with the mobility and agility of the digital marketplace. New trends are always popping up, new ways to monetize content are discovered on a regular.
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Where can I Read About Digital Marketing?
The simplest and most direct answer to this question: The internet is your library so take full advantage of it. Besides our list of the 15 Best Books for Digital Marketing, you will find digital marketing resources all over the internet.
The best part is most of the resources are free, so you don’t have to make a huge financial commitment to read the best books on digital marketing.
Marketing has evolved massively over the past few years. It’s now less about catchy advertisements that seek out customers, but rather more about the creation of meaningful connections to attract customers.
Sites such as YouTube are also great for tutorials if you prefer that medium. You’re really spoilt for choice, so don’t get lost as you search for relevant resources.
What Books do Digital Marketers Read?
As a digital marketer, you should read a wide range of topics to stay in the game and updated. There is no setlist of books to read but read as much as you can.
What Are the Best Books on Starting a Digital Marketing Agency?
Before beginning your own digital marketing-related business, it’s important to teach yourself and comprehend as much as possible about the digital marketing for agencies field.
Continuously improve yourself through the learning process. Read books that discuss the process of business formation and management.
You can grow your digital skills and build your career with online courses and resources from top institutions.
So, invest you’re a good portion of your time and money in learning. You’ll also want to have a deep understanding of the industry as much as possible.
Your digital marketing books will help you understand concepts such as email marketing campaigns, PPC (pay-per-click marketing), SEO, and creating online funnels.
You’ll also want to have a basic understanding of graphic design and content marketing as well. Once that’s out of the way, you’ll want to find your market.
This is important as it will determine how you package your products and services. Competition in the digital marketing space is quite intense, so finding your niche digital marketing space is vital to stand out. You can then focus on a smaller audience that’s interested in what you offer.
15 Best Books for Digital Marketing – book review
Here is a review of the best books on digital marketing:
1. Marketing 4.0: Moving from Traditional to Digital – Phillip Kotler
The first book onour list of best digital marketing materials is Moving from Traditional to Digital.
This is a much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
2. The Best Digital Marketing Campaigns in the World II – Damian Ryan
In this edition, author Damian Ryan presents some of the most successful digital marketing campaigns that have impacted how we perceive brands, engagement, and the power of the internet when it comes to marketing.
The book covers 40 different digital marketing campaigns from 40 brands and agencies, including Activa, Harley Davidson, Nike, Samsung and UEFA.
The book is quite inspirational and it will give you a few pointers on how you can create and have a successful digital campaign.
It is one of the best books on digital marketing.
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3. SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies – Adam Clarke
This is considered to be one of the best books on digital marketing strategies. The book is a must-read for anyone wanting to learn about SEO strategies and ways to rank on the top of Google search results pages. The book covers several important topics regarding search engine optimization.
It will take you through the basics of search engine optimization and how to grow your company’s digital footprint.
It will also give you points on how to rank higher in Google search results and to increase traffic/engagement and to grow your customer reach with SEO.
4. Content Chemistry, 5th Edition – Andy Crestodina
In this edition, the author has carefully reviewed the book’s contents to include the latest marketing research, emerging techniques and trends, as well as new standards.
The book is a bridge between old information and new information.
It’s great for anyone new to the field of marketing, as well as those hoping to build on the marketing knowledge they already have.
5. AI for Marketers, 2nd Edition – Christopher Penn
The growth of Artificial Intelligence (AI) in today’s world cannot be ignored and its influence in our daily lives is probably underrated. In this rewritten edition, the author explores the future of marketing as AI changes it forever.
Christopher is an expert in AI-related marketing topics and the book is great for anyone looking to learn the basics of AI and how it is used in marketing; from YouTube suggestions to Facebook ads, you will be amazed at how much AI influences the marketing industry.
It is one of the best books on digital marketing.
Social media has changed how customer service is done and this book explores that change at length.
Dan talks about how companies can turn potential PR nightmares into customer care positives which in turn can be converted into profits.
The book is broken down into easy, understandable steps that will help you grow a responsive customer care team.
Positive Customer engagement is crucial in today’s marketing world and this is the book to help you win at social customer care.
In her book, Stephanie Holmes draws from her wealth of experience on social media and online marketing experience to deliver a book that will help any organization use social media to optimize its online communications.
The book has an easy-to-follow approach to important insights about creating a custom social marketing strategy for any business. It’s a recommended text for anyone looking to go into social media management and one of the best books on digital marketing.
8. Hug Your Haters: How to Embrace Complaints and Keep Your Customers – Jay Baer
This is another great book to help you deliver an unbeatable customer service experience.
Social media can either make or break your brand/organization. Therefore, its important to delicately handle and deal with each complaint or customer feedback in a way that wont negatively affect your business.
In the book, the author explores various ways to handle complaints and how to respond. The book contains some helpful case studies that will give you context on how you can make positive customer service experiences.
9. Guerilla Marketing – Jay Conrad Levinson
This book is mainly aimed at small upcoming businesses which might not have the bug bucks to roll out a huge marketing campaign. However, the examples provided by the author work for both small and well-established organisations.
This best online marketing books give tips on how you can use free and easily accessible platform like social media and podcasts to build brand awareness.
This is a must-read for entrepreneurs and small business owners.
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10. Building a Story Brand – Donald Miller
Marketing is about telling a story that customers relate to and compels them to buy your product or service. Digital marketing is no different.
In a world where competition is high and there are constant, on-demand distractions, marketers need to work harder to effectively cut through the noise and reach their target audience.
In the book, Miller explores how businesses and marketers can effectively connect with their customers for increased sales and customer loyalty.
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11. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells – Robert W. Bly
As the title suggests, this book is for everyone who work with, writes or approves copy. Understanding the basic foundations of copywriting and creative campaign concepts will help any marketer to write compelling copy that will ultimately sell. (www.harveymaria.com)
The book will give you some important lessons on copywriting techniques that will help you write copy for print and online ads, emails, and websites.
Emphasis is put on clear, persuasive, copy that will and get your business or brand more attention―and sell more products.
12. This Is Marketing: You Can’t Be Seen Until You Learn to See – Seth Godin
Godin offers the fundamentals of marketing from wealth of wisdom in a compact, accessible, timeless book. This is one of the best books about digital marketing.
It is great for every marketer or business, regardless of product or service. The book will help you recreate how you present your product or service to the world, in order to make meaningful communications with the target audience.
The book covers topics such as product positioning, creating compelling brand stories and effective communication with the target audience.
13. Hit Makers: The Science of Popularity in an Age of Digital Distraction – Derek Thomson
Marketing and digital marketing are about being heard. All your ideas will count for nought if they fail to connect with the audience and market.
In this digital marketing book, author Derek Thomson explores the hidden psychology of consumer behaviour and how this behaviour shapes why products are successful or not. It explores the influence of culture, demographics and how modern technologies have redefined popularity.
This is a must-read if you want to learn how marketing has evolved over the past years and the key influences in that evolution.
14. Marketing Rebellion – Mark Schaefer
Mark Schaefer is a well-known name in the marketing community and his book is proof of his vast knowledge in the industry. He explores the growing demand for social responsibility, personalized customer service, and declining customer loyalty in digital marketing.
The book talks about these and more topics that affect businesses from a marketing perspective and offers solutions to customer retentions and how marketing should be at the forefront of service provision and leading engagements with customers.
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15. Scientific Advertising – Claude Hopkins
This online marketing book offer a twist to how we can explain marketing trends in today’s world.
In the book, Claude Hopkins tries to explain marketing from both a quantitative and qualitative perspective. The author shares his opinions on how businesses and marketers can use the science of numbers and research to help explain how a target audience behaves to different messages.
It drills down to specifics and how the science in marketing is helpful to bring the desired results for any business. This a must for anyone who likes to think about the science involved in today’s marketing world.
FAQs on Best Books on Digital Marketing
All the reviewed books can be found on Amazon. Simply click the book title and you will be redirected to the website.
They will give you the knowledge you need to build your digital marketing skills. With these skills you can craft tailormade solutions for your business and apply these. The books are simply a guideline.
Certainly not! Read other books you can find outside of this list. Learn as much as you can from other sources.
Make use of platforms such as YouTube which have vast libraries on the topic.
Depending on how you learn, a paid can definitely be an advantage. Before you pay for it though, read widely and do your research on the available courses (free and paid). This will help you decide.
Conclusion
Digital marketing is here to stay and every marketer should make it a priority to include digital marketing in their marketing strategies.
Which of the books will you be reading or have you read?
Leave a comment below and share some of the digital marketing sources you use to build your knowledge base.
References
Recommendation
