Salesforce is a dominant force in the CRM world however it has its competitors. Because Salesforce is the world’s largest CRM platform, it means that it can’t serve the unique needs of every business on a global scale.
Hence, other CRM solutions have filled those market gaps, catering to the specific needs of small businesses. This gives room for competitors to thrive.
In this article, you’ll learn about 10 top CRM Alternatives To Salesforce that poses as strong salesforce competitors.
What is CRM?
CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.
However, this software ensures that every step of the interaction with consumers goes smoothly and efficiently to increase the overall profits.
The software gathers customer data from multiple channels. Hence, CRM stores detailed information on overall purchase history, personal info, and even purchasing behavior patterns.
2020 was a huge year for Salesforce. The company in an article titled Year of Change announced its 2020 statistics which put them over the top.
They dominated tech headlines and investment forums alike thanks to their meteoric growth and rapid-fire acquisitions.
Other companies, such as Adobe and Oracle, are constantly tweaking their offerings in an attempt to overtake Salesforce.
About Salesforce: Services and Cost
Salesforce unites clients’ marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers their entire suite of connected apps.
With Customer 360, clients can focus their employees on what’s important right now: stabilizing their business, reopening, and getting back to delivering exceptional customer experiences.
Salesforce is used for:
- Engaging customers with relevant, empathetic digital marketing from anywhere.
- Selling smarter and growing your business faster from anywhere.
- Quickly launching and scaling eCommerce built around your customer — from anywhere.
- Providing great customer service from anywhere.
- Going digital fast and empowering your teams to work from anywhere.
The packages offered by Salesforce all vary in terms of package deals and cost. Let’s take a look at their Small Business package.
Basically, there are four different levels under the Small Business package. The first one is the Essentials service offer. This would include an all-in-one sales and support app which would cost $25 per month (billed annually).
The next is the Sales professional which includes a complete sales solution for any size team. This offer would cost $75 per month (billed annually).
The Service professional has the same cost but instead offers a complete customer service solution for any size team.
Finally, the Pardot growth offers a suite of marketing automation tools for any size team and this would cost $1,250 per month to be billed annually.
All offers save the last one offers a free trial run before any long-term commitment.
Why Consider Salesforce Competitors?
Salesforce is big – much too big for many small businesses that just want a great CRM without all the bells and whistles.
Others may not have the budget for a product like those offered by Salesforce and are seeking more affordable options from the Salesforce competition.
And as with any product, some people have had bad experiences with Salesforce and may be looking to switch.
Top 10 CRM Alternatives to Salesforce
Here are top 10 CRM alternatives to Salesforce:
1. HubSpot CRM Software
HubSpot’s customer relationship management software is a powerful tool that helps businesses organize and manage their customer relationships on a centralized and easy-to-use platform.
It is one of the salesforce competitors that offers top-notch services.
By tracking leads and building a full database of customer activity, businesses have clear insight into where they stand with each customer in the buying process.
2. MicroSoft Dynamics 365
Another CRM alternative to Salesforce which for years has posed as a big competitor is Microsoft Dynamics 365.
Microsoft Dynamics 365 for Sales helps sales professionals build customer relations, maintain accounts, track contacts, nurture sales leads, and create sales collateral.
It has a mobile app and offers cloud and self-hosted deployment.
3. Freshworks CRM
This is CRM alternatives to salesforce that is well known. Freshworks CRM helps dynamic sales teams continually monitor customers while addressing their concerns.
Considered by many as an all-in-one contact management platform, this CRM is powerful enough to help sales teams stay on top of anything sales, yet users can do all the nitty-gritty stuff using a simple, easy-to-use dashboard.
4. Sugar CRM
Sugar CRM helps users manage leads, create opportunities, and handle account and contact management.
Other features include custom reporting, product cataloging, custom quotes, and customer account records. It also offers sales forecasting to improve visibility and predictability.
5. NetSuite CRM
A powerful CRM solution that gives you a complete 360-degree view of your customers in real-time.
You can access various information about leads and customers at any point in their lifecycle. It is easy to take advantage of any opportunities and mitigate any potential losses.
You can provide exceptional service from lead capturing to post-sales support.
6. Pipedrive CRM
Pipedrive has CRM capabilities to support professionals in staying focused on the right deals.
The platform features lead and deal management, tracks communications, automates administrative tasks, and provides complete transparency on how customer data is being used with an AI-powered sales mentor.
7. Monday.com CRM
Monday.com makes CRM much simpler. It is a many-to-many collaboration tool for different types of business processes.
Also, it is a comprehensive business solution that can connect seemingly disparate processes from HR to marketing and from advertising to CRM.
8. Oracle cx
Oracle offers a comprehensive solution with marketing, sales, commerce, service, and loyalty, connected to HR, finance, and supply chain.
Their front- and back-office applications have the same intuitive experience and share a common data model.
Gain a single source of truth and real-time visibility into the rest of the business, without having to pay for expensive middleware and consultants. Its extensive capabilities include management of leads, accounts, contacts, opportunities, assets, activities, and assessments, along with a 360-degree customer view.
On the more advanced end, you get quotas, territories, subscription management, incentive compensation management, customer data, and partner relationship management.
9. Creatio
CRM Creatio is designed to streamline projects and tasks related to CRM and business process automation.
The platform accomplishes this through three main modules, namely Marketing Creatio, Sales Creatio, and Service Creatio.
Through these modules, teams get specialized tools to be more productive at CRM-related tasks. For instance, marketing and sales teams can use Marketing Creatio and Sales Creatio to manage leads and track sales more efficiently.
Service Creatio, on the other hand, can be used to set up self-serve customer service options, such as knowledge bases and service catalogs, for end-users.
Its features include lead management, analytics tools, and dashboards are a few noteworthy features.
10. Pipeliner
Pipeliner helps organize and manage sales, accounts, leads, and contacts. With customizable features, its flexibility enables organizations to adapt to fit their needs.
The platform also features several visual reports that provide pathways to help businesses leverage data based on the sales cycle.
Pipeliner ensures that hours are not spent on the platform as it’s quite easy to understand.
its highly visual interface makes it easy to focus on tasks and enhances productivity.
Are these Salesforce Competitors worth considering?
These 10 alternatives to Salesforce CRM are among those CRM solutions worth considering if you’re in search of platforms that offer simple yet robust CRM tools and functionalities for your business.
If you worry that Salesforce might be too expensive for you, there are plenty of affordable competitors that are equally up to the task.
Keep in mind that whichever Salesforce competitor you want to consider needs to meet these criteria:
- Ensure that it synergizes with your marketing
- That it’s within your budget limit
- Ensure it has robust capabilities
- Ensure it can handle email efficiency
References
- https://www.salesforce.com/
- https://www.businessnewsdaily.com/11203-salesforce-crm-competition.html
- https://www.creatio.com/page/what-is-crm
- https://financesonline.com/10-alternatives-salesforce-crm-companies-need-simpler-solution/
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