Restaurant Business Plan Template: How To Write A Compelling One

Starting a restaurant can be a challenging and rewarding experience, but it’s essential to have a solid business plan in place before opening your doors.

A business plan outlines your vision for the restaurant, including details on the menu, the target customer base, and the costs and revenues associated with running the business.

It’s essential to clearly understand the market you’re entering and your competition, as well as a solid financial plan that includes projected income and expenses.

A well-crafted business plan will also serve as a roadmap for the growth and success of your restaurant. If you are thinking of starting a restaurant, this article is for you.

It provides a complete guide on how you can go about making your restaurant business plan with a few samples. Keep reading!

restaurant business plan

What is a Restaurant Business Plan?

A restaurant business plan is a comprehensive document that outlines the details of a proposed or existing restaurant. It includes information on the restaurant’s concept, menu, target customer base, marketing strategy, and financial projections.

It gives you a general idea of what you want your restaurant to look like, what you are ready to offer, and how to get there. A business plan is a must-have for everyone looking to start a restaurant.

To help you write your business plan, read: Sample Business Plans To Help You Write Your Own |

Why should you write a restaurant business plan?

The reasons you should write a restaurant business plan are-

To secure funding

A well-written business plan is often required when seeking funding from investors or loans from banks. A solid plan demonstrates that you have a clear understanding of the market and your restaurant’s financials, and it shows that you are committed to the business’s success.

To establish a clear vision.

A business plan helps you establish a clear vision for your restaurant and sets goals you can work towards. It allows you to identify your target market, develop your menu, and create a marketing strategy to help you achieve your vision.

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To identify and evaluate opportunities and risks.

A restaurant business plan helps you to evaluate opportunities and risks associated with the restaurant industry. You can identify the strengths and weaknesses of your competitors and the opportunities and challenges you may face.

This information can help you make better-informed decisions and create a strategy that will help you mitigate risks.

To develop a financial plan.

A restaurant business plan includes financial projections that help you plan for the costs and revenue of your restaurant. It can include projected startup costs, cash flow projections, and break-even analysis.

A solid financial plan will help you manage your finances more effectively and make better-informed decisions.

Organize your thoughts.

Writing a business plan requires you to think through all aspects of the business, from the concept and menu to the legal and financial. This process of organizing your thoughts helps you identify any areas that need further attention and make changes accordingly before you open your doors.

To serve as a guide.

The business plan serves as a guide throughout the lifecycle of the business, and it helps you to stay on track and achieve your goals. Reviewing it regularly and updating it as needed can help you adjust your strategy and make course corrections.

To attract key employees.

A solid business plan can help attract key employees, especially management level or critical staffs, who can help to turn your vision into reality. It shows that you have a clear strategy and are committed to the business’s success. It also gives them a sense of where the company is headed and its goals.

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How To Write A Compelling Restaurant Business plan?

Before writing a restaurant business plan, there are several essential things to consider and research:

Step 1: Understand the market.

Research the restaurant industry in your area, including information on your competition, market size, and consumer behavior trends.

Step 2: Define your concept.

Clearly define the type of restaurant you want to open, including the cuisine, atmosphere, and target customers.

Step 3: Conduct a feasibility study.

Assess the feasibility of your restaurant concept and location by analyzing costs, potential revenue, and industry standards.

Step 4: Develop a marketing strategy.

Create a plan for promoting your restaurant, including advertising, public relations, and social media.

Step 5: Create a financial plan.

Develop a detailed financial plan, including projected income statements, balance sheets, and cash flow statements.

Step 6: Gather supporting documents.

Collect relevant documents supporting your business plans, such as licenses, permits, and contracts.

Step 7: Have a clear understanding of your target customer.

Understand the customer who would be interested in your restaurant in detail – demographics, lifestyle, income, etc.

Once you have completed these steps, you will have a solid foundation for writing your restaurant business plan.

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What are the elements of a restaurant business plan?

The business plan of a restaurant has several elements and sections. The essential features and units every restaurant business plan must have are-

The executive summary

The first part of the business plan presents a brief overview of the project, including the restaurant’s name, location, and owners. It also includes a summary of the market analysis, competitive analysis, and financial projections.

The market analysis section

The business plan’s market analysis section outlines the restaurant industry’s current state, including trends, growth projections, and an analysis of the target customer base. It also includes information on the competition and its strengths and weaknesses.

The menu and concept section

The menu and concept section of the business plan details the restaurant’s theme, atmosphere, and menu offerings. It includes information on sourcing ingredients, the cooking methods and equipment used, and the pricing strategy.

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Management and organization

The management and organization section of the business plan includes information on the ownership structure and management team, as well as details on the restaurant’s legal form, licenses, and permits.

Operation and Logistics section

The operations and logistics section covers the location, lease, equipment, and staffing, as well as service style, hours of operation, and inventory management.

Financial projections

The financial projections section of the business plan includes a detailed analysis of the restaurant’s projected income and expenses, including startup costs, cash flow projections, and a break-even analysis.

Overall, the restaurant business plan should be a comprehensive document that serves as a roadmap for starting, running, and growing a successful restaurant. It should be reviewed and updated regularly to ensure that the restaurant stays on track to achieve its goals.

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Restaurant Business Plan Samples

Sample Business Plan for a Fine Dining Restaurant:

Executive Summary: The restaurant, called “Le Petit Jardin,” will be a fine dining establishment featuring modern French cuisine. The restaurant will be located in the downtown area of a major city and will target affluent professionals and food connoisseurs.

The restaurant will have a total seating capacity of 120 and offer a private dining room for special events. The projected startup costs are $500,000, and the restaurant launched to break even in its third year of operation.

Company Description: Le Petit Jardin will be a limited liability corporation owned by a team of experienced restaurateurs and chefs. Chef Pierre will lead the restaurant a French-trained chef with over 15 years of experience in fine dining establishments. The restaurant’s management team will have a combined 30 years of experience in the restaurant industry.

Industry Analysis: The fine dining restaurant industry is highly competitive, with a strong demand for upscale dining experiences. The market is projected to grow by 2% annually over the next five years.

Le Petit Jardin will differentiate itself by offering a unique and elevated dining experience featuring a seasonally-changing menu and an extensive wine list.

Marketing and Sales Strategy: Le Petit Jardin will target affluent professionals and food connoisseurs in the downtown area through online and offline marketing.

The restaurant will have a solid social media presence and get featured in local food and dining publications. The restaurant will also host special events and tastings to attract new customers.

Operations Plan: Le Petit Jardin will be open for dinner Tuesday through Saturday. The restaurant will have a staff of 20, including a kitchen staff of 8 and a front-of-house team of 12. The restaurant will also have a dedicated event coordinator to handle private dining and special events.

Financial Plan: Le Petit Jardin’s projected startup costs are $500,000, financed through personal savings and a Small Business Administration loan. The restaurant should generate $1.8 million in annual revenue and $250,000 in yearly profit by its third year.

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Restaurant Business Plan Sample 2

Executive Summary:

To be called “The Local,” the restaurant will be a farm-to-table casual dining experience located in downtown [City]. The restaurant will feature a rotating menu of locally-sourced ingredients, emphasizing sustainability and organic options. The Local will be open for lunch and dinner, with plans to expand to brunch service.

Business Description:

The Local will be a new addition to the downtown [City] dining scene, offering a unique farm-to-table experience. The restaurant will source ingredients from local farms and purveyors, emphasizing organic and sustainable options.

The menu will change seasonally to take advantage of the freshest ingredients available. The Local will have a casual atmosphere and be open for lunch and dinner service, with plans to expand to brunch service in the future.

Marketing Plan:

The Local will market itself as a farm-to-table restaurant focusing on local and sustainable ingredients. The restaurant will build relationships with local farmers and purveyors to showcase their products on the menu.

The Local will also leverage social media to share pictures of menu items and daily specials and promote events and discounts. Additionally, The Local will participate in food festivals to raise awareness of the restaurant and its mission.

Operations Plan:

The Local will be located in a high-visibility location in downtown [City], with seating for approximately 100 guests. The restaurant will have a full bar emphasizing local beer and wine options.

The kitchen will be equipped with state-of-the-art appliances and will have a team of experienced chefs and kitchen staff.

The front-of-house staff will get training to provide excellent customer service and to educate guests about the farm-to-table concept and the local ingredients used in the dishes.

Financial Plan:

The Local will require an estimated $500,000 to launch, including leasehold improvements, equipment, and inventory costs. The restaurant will generate revenue through the sale of food and beverages.

The Local will focus on controlling food and labor costs to maintain profitability with an attractive menu and a strong marketing plan. The Local projects generate $1.5 million in annual sales within the first three years.

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Frequently Asked Questions

What are the different parts of a business plan sample for a restaurant?

Executive summary
Description of the restaurant
Sample menu.
Analysis of the target market.
Marketing plans.
Management of the business.
Financial projections.

How much does it cost to open a restaurant, at the very least?

Several things can make a difference when figuring out how much it will cost to open a restaurant on average in 2021. Depending on location, equipment, furniture, and rent, the average cost to open a restaurant can range from as little as $175,000 to over $700,000.

What are the most important things to think about when picking a restaurant?

The food
The service
The atmosphere

Can you make money running a restaurant?

Yes, restaurants make money, but their profit margins are low. Profitability depends on many things, like how big and kind of restaurant it is and the economy. On average, a new restaurant has to be open for two years before it starts making money.


In conclusion, a restaurant business plan is crucial for any entrepreneur looking to start or expand their food service operation. It lays out the vision for the business, identifies target customers, and outlines strategies for financial success.

It is essential to conduct thorough research and seek the guidance of industry experts when creating a restaurant business plan. With a solid plan, restaurant owner can increase their chances of success in a highly competitive market.

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