How Much Does ServiceNow Cost? | ServiceNow Pricing

The way people work is changing because of ServiceNow. They enable the modern organization to function quicker and be more scalable than ever before by focusing on the activities, tasks, and procedures that make up day-to-day work life.

Customers utilize the ServiceNow paradigm to define, structure, and automate workflows, removing the reliance on email and spreadsheets to change enterprise service delivery and management. IT, human resources, facilities, field service, and other departments can all use ServiceNow to manage their service requests. Amazing services like this deserve to be paid for, and a hefty one at that.

In this post, we’re going to be taking an in-depth look at How Much ServiceNow costs and we’ll be debunking some wrong notions about ServiceNow pricing.

What is ServiceNow?

ServiceNow is an IT service management solution that enables cooperation across teams to discover the core cause of problems and manage incidents to increase productivity in increasing IT businesses.

ServiceNow enables teams to employ AI-enabled virtual agents to manage requests related to common customer service and HR situations by using custom templates and AI-enabled virtual agents. Change and release management, predictive intelligence, and knowledge management are all features of the platform.

IT operations management (ITOM), IT services management (ITSM), and IT business management (ITBM) are all covered by ServiceNow, a cloud-based job management platform. Users may manage their teams, projects, and customer interactions utilizing a range of plugins and apps that ServiceNow interfaces with simply.

ServiceNow provides prebuilt apps to help with any process, as well as a framework and tools to help you create your own.

Change, request, incident, problem, and expense management, as well as HR, IT, field service, and facilities management, are all included in ServiceNow’s service management solutions. 

They also cover governance, risk, and compliance, as well as business management tools including vendor performance management, financial management, performance analytics, and project portfolio suite.

The activities, processes, and tasks of ServiceNow are managed as part of a centralized workflow that includes real-time collaboration, communication, and resource sharing. Business Apps, Customer Service, HR, IT, and Security are among the categories of ServiceNow’s solutions that can be used with serverless computing.

Because of its extensive toolset, ServiceNow may be used to support a wide range of workflows. On-suite ticketing tools, predictive modeling to manage workflows, and benchmarking to track progress are just a few examples.

ServiceNow can aid with artificial intelligence and machine learning processes, and it can be used to organize help/service desk cases, as well as management and problem management. It also works well with a variety of legacy systems.

ServiceNow offers service management software for industries including:

  • Cloud services
  • Education
  • Financial services
  • Government
  • Healthcare
  • Manufacturing
  • Telecommunications

What is the Cost of ServiceNow?

ServiceNow is frequently referred to as being costly. But how do you know? There are at least two reasons why you don’t know for certain. 

ServiceNow does not make its product pricing available to the public and because using the platform can cause cost savings and a positive return on investment, it’s difficult to predict how much the platform will cost in the long run.

Given all of this, you won’t know how much ServiceNow will cost and how much it will save your company until you speak with either ServiceNow or a ServiceNow partner.

ServiceNow pricing for a 200-employee organization might start at $30,000 per year for the Standard ITSM package and $55,000 per year for a company with 15,000+ workers.

However, because of the complicated ServiceNow cost structure, such sample instances can only offer you a rough sign of how much a ServiceNow subscription will cost. The only way to find out your actual pricing is to speak with a ServiceNow representative.

The proper question to ask yourself isn’t how much ServiceNow costs; it’s whether a ServiceNow solution is worth investing your time and money in. And, based on our experience with ServiceNow implementations in large, mid-sized, and even small businesses, the benefits are always worth the effort.

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Factors That Determine The Total Cost of ServiceNow.

On the internet, you can find a lot of nonsense about ServiceNow costs. Some of the cost examples provided are outdated (for example, rates for the no longer available ServiceNow Express product), and some pricing-related theories are simply bizarre, such as “$40,000 is a minimum” or “ServiceNow offers a free trial period.”

None of the examples you’ll discover will come close to your recurring subscription fee because ServiceNow’s pricing strategy is based on a complicated matrix of elements, each of which influences your overall total.

Below are some very important factors that determine how much you end up paying for ServiceNow.

#1. Your Company And Geographical Location

Businesses may use ServiceNow solutions in practically any industry. Manufacturing, logistics, finance, IT, public services, healthcare, construction, retail, and travel & hospitality are just a few of the industries our ServiceNow professionals have worked in. 

And representatives from each of those industries may have distinct methods for software acquisition and diverse financial resources. That is why, contrary to what we at ScienceSoft believe, ServiceNow considers your industry when computing your licensing pricing.

Similarly, if two firms in the same industry do not differ in any of the other cost factors listed below, their ServiceNow prices will change if their offices are #in different areas, such as the United States and the Middle East.

#2. The Size Of Your Business And Its Annual Income

It has long been assumed that ServiceNow is only suitable for businesses with fewer than 500 people. Companies with 200-300 people are showing interest in ServiceNow solutions, which ScienceSoft sees as a developing trend among the ServiceNow implementation requests we receive.

In such circumstances, I believe that the correct implementation scope, which can be determined with ScienceSoft’s unique ServiceNow implementation model, is the key to ServiceNow’s success.

Your size is the first factor in ServiceNow’s bespoke quotation computation, but the number of licenses you have and your estimated yearly income also factor in.

#3. Preferences For ServiceNow Products And Packages, As Well As Licensing Types.

Naturally, the cost of your ServiceNow licenses is determined by the package you select: IT Service Management, IT Operations Management, IT Business Management, Security Operations, Customer Service Management, HR Service Delivery, and so on are all terms used to describe the management of information technology.

This basic guideline applies to each product’s at least two packages: the more capability supplied, the higher the price. Furthermore, the number and type of licenses you’ll require will affect your final cost. The ServiceNow ITSM licensing model, for example, has three types of licenses:

  • Requester: This is the person who will receive the services that you will deliver with your ServiceNow solution. This license type is free because all of your organization’s employees can use it. 
  • Approver: for any ServiceNow user who will grant approvals (average cost per user).
  • Fulfiller: for the experts who will provide services to your customers (the expensive license type).

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Cost of Data Migration when migrating to ServiceNow?

Most businesses use vendor-provided data migration services, which enhances the total cost of ownership. You can avoid paying the expense of data migration if you prefer to transfer data yourself.

The cost of data migration is determined by the amount of data to be transferred, your current software, the availability of migration tools, the data’s complexity, and the gaps between the old and new systems. They include:

  • 1,000 records: $500
  • 10,000 records: $2,500
  • 100,000 records: $10,000
  • 1,000,000+ records: $25,000


To get a free personal developer instance, go to!/ home and register. Developers can use this instance to create, enhance, and integrate new ServiceNow apps. You may even publish your app on the ServiceNow Store after it’s completed.

Following a US$210 million IPO in June 2012, ServiceNow became a publicly traded company. The corporation moved its headquarters from San Diego to Santa Clara, California, not long after. Morgan Stanley made it public one month after they made Facebook public.

To meet its growth targets, ServiceNow will expand its geographic, client, and vertical breadth. “Additional geographies, going from our present enterprise customers to smaller enterprises, and product discovery will all contribute to future growth.”

Examples of ServiceNow licensing and implementation expenses from ScienceSoft. ServiceNow pricing for a 200-employee firm may start at $30,000 per year for the Standard ITSM package and $55,000 per year for a company with 15,000+ workers, as shown below.

Over the last ten years, ServiceNow has been a tremendously profitable stock. A $10,000 investment ten years ago would now be worth more than $200,000 today. However, as we can see in the chart below, the stock has recently plummeted. In fact, it is currently trading at a discount of more than 25% to its 52-week high.


As you can see, asking oneself how much ServiceNow costs is pointless; you won’t know unless you speak with a ServiceNow representative or a ServiceNow partner.

We hope you found this post super helpful.


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