Marketing enthusiasts benefit from the marketing assistant! Marketing assistants are typically an entry-level job, helping the higher-ups in the marketing department plan and execute campaigns.
If you are a social media savvy person and love advertising, you could be a great fit for a Marketing Assistant.
In this role, you will research market trends and compile this information into reports. The assistant can also monitor customer responses to active marketing campaigns for needed adjustments, gather ideas for future campaigns, and work closely with creative or artistic departments.
Marketing assistants must have organizational, time management, communication, and technical skills.
What does an Assistant Marketing do?
Marketing coordinators support the marketing department in their initiatives and programs. Their tasks can vary greatly depending on the company.
Responsibilities may include: coordinating marketing and community events, assisting in the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content and conducting market research.
Most marketing coordinators have a bachelor’s degree in marketing, advertising, business administration, or a related field.
Creativity is one of the most important skills for a marketing coordinator, and a typical marketing coordinator will also possess excellent project management and communication skills.
Also see: What Can You Do With A Marketing Degree
What responsibilities are common for Assistant Marketing jobs?
- Support marketing department initiatives in planning, executing and tracking marketing programs such as email, event, social media, or content marketing.
- Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries and ordering marketing materials.
- Coordinate product, event, or content email marketing campaigns, including copying, scheduling, testing, and database management.
- Creation, proofreading, and editing of copy for various marketing channels to ensure a consistent voice.
- Assisting in the development and management of content and social media marketing programs including blogs and PR efforts.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and generating comprehensive reports.
- Manage relationships with external vendors to ensure quality and timely execution of marketing programs and ensure competitiveness.
- Conduct market research and identify trends
What Are the Typical Qualifications for Assistant Marketing Jobs?
- A Bachelor’s degree in business administration, marketing, communications, or a related field
- 1-3 years of experience in marketing
- must have strong organizational and project management skills and attention to detail.
- excellent written and verbal communication skills, as well as excellent copywriting and proofreading skills.
- Firm understanding of various marketing platforms, channels, and best practices including social, digital, and email marketing
- Must be a self-starter and able to drive projects forward independently, prioritize tasks and meet deadlines
- Must have strong analytical skills to analyze metrics and generate reports
- Must have a high level of creativity
- Occasional travel may be required
How Much Does a Marketing Assistant Earn?
The average salary for a marketing assistant is $44,200. Your salary may vary based on location, the size of the company you work for, and your experience.
The highest-paid states for marketing assistants are New Jersey ($57,870), Rhode Island ($56,929), New York ($57,870), and Massachusetts ($57,870).
The highest-paid cities for marketing assistants are Boston, MA ($58,426), New York, NY, Cambridge, MA, Washington, DC, and Wilmington, DE.
Marketing assistants at the lower end of this spectrum, specifically the bottom 10%, make about $29,000 per year, while the top 10% make $56,000.
The highest-paid 25% made $48,000 that year, while the lowest-paid 25% made $34,000. The industries with the highest salaries for marketing assistants are real estate, finance, and technology.
How much does a marketing assistant make in the USA?
The average salary for a marketing assistant in the US is $44,121 per year or $26.52 per hour. Entry-level positions start at $29,250 per year, while most experienced workers earn up to $50,000 per year.
The average bonus for a marketing assistant is $875, which is 2% of their salary, with 75% of employees reporting that they receive a bonus every year.
An entry-level Marketing Assistant with less than 1 year of experience can expect an average total compensation (including tips, bonus, and overtime pay) of $15.72 based on 347 salaries.
An early career marketing assistant with 1-4 years of experience earns an average total compensation of $16.19 based on 2,071 salaries.
A mid-career marketing assistant with 5-9 years of experience earns an average total compensation of $17.86 based on 305 salaries.
A seasoned marketing assistant with 10-19 years of experience earns an average total compensation of $19.50 based on 105 salaries. Late in their careers (age 20 and up), employees earn an average total compensation of $19.
How much do marketing assistants make in different industries?
Marketing Assistant salaries can depend on many factors, including the industry a job is in. In fact, jobs at real estate, finance, and technology companies tend to pay the highest.
Additionally, a marketing assistant can earn an annual salary of $48,035 while working for real estate companies. Meanwhile, other marketing assistants make $42,623 at financial companies and $39,900 at technology companies.
One industry that marketing assistants may want to avoid is the government because it offers the lowest average salary at $32,240.
The typical work environment for marketing assistants
Marketing assistants typically work in an office environment. You will spend a lot of time in conference rooms meeting with team members, bosses or clients.
This position involves a high level of social interaction with clients and colleagues. Marketing assistants are key members of the marketing team and can expect to spend a significant amount of time using office equipment such as telephone, email, video, and conference calls.
Typical hours for marketing assistants
The typical work week for a marketing assistant is 40 hours. However, over time, meeting deadlines is a common occurrence in this industry.
Candidates can also expect to spend a reasonable amount of time traveling as this may be required depending on the industry as a marketing assistant.
In the United States, Talent.com reports that salaries for all marketing jobs combined range from $35,115 per year to $100,000 per year.
The highest salary for an assistant marketer in the United States is $75,914 per year.
- Strong written and verbal communication skills.
- High level of organization and attention to detail.
- Comfort with multi-tasking in a deadline-driven environment.
- Understanding of basic business and marketing concepts.
- Excellent time management skills.
While the field of marketing has shifted from traditional marketing methods to more technologically advanced methods like social media and other avenues, the field of marketing itself is going nowhere.
As long as there are consumers, there will be providers. And as long as there are suppliers, there needs to be marketing.
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