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How to Make Money from Podcast in 2023 | A Step by Step Guide

Hey there! Now you’re on board, I want to show you how to make money from podcasts this year. Yeah.

So here’s the thing; there are so many ways you can make money from podcasts this year, and I want to show you how you can do it with no stress. Just follow me closely.

So one of the proven ways to make money podcasting is to get your teeming audience to subscribe with a token to gain access to your podcasts.

As we proceed, I will reel out other proven ways to monetize your podcasts. We’ll get to that in full dose.

So, let’s get in!

What is a Podcast?

A podcast is an audio recording of a discussion on a specific topic, like a business, relationship, or marriage, often provided in MP3 format, that can be listened to and downloaded from the Internet to a computer or mobile device.

So if you are an expert in a certain area; marriage and relationship, business, women’s health, or personal development, you can leverage your expertise and turn it into a fierce money-making machine for you by just talking about several stuff that you know.

You Should Check Out; 10 Best True Crime Podcasts: You Need To Listen To These

Can you make money doing podcasts?

I’m excited to tell you that it is a big one. The truth is that you can make money doing podcasts. You can monetize your podcasts and earn big from them in several ways.

I’ll show you as we proceed.

Don’t Fail to Read; 15 Highest Paid Podcasters | 2023 Reviews

How much money do you make podcasting?

Sometimes, how much you make from podcasts depends on what you are doing. Some monetizing strategies/ventures bring more money than others.

It has been said that sponsorships are the most common way of making money from podcasting.

Here’s an estimated projection of how much you can make from podcasting. If your podcast has about 10,000 downloads per episode, you can expect to make between $500–$900 per episode through affiliate marketing.

Learn More by Reading How Much Does it Cost to Start a Podcast in 2023 | Full Guide

How exactly can I make from podcasts?

There are a few different options available to you through which you can make money from podcasts. You can try all of them out or start them out in a bit.

However, I’d advise you to choose a few you know you can do very well, focus on it and build it rather than shadowboxing around every one of the options.

RELATED: 15 Free Online Stock Portfolio Trackers In 2023

So in this section, I will show some proven ways to mine money from podcasting. These ways will bring you money as long as you remain in business. Even if you choose to stop any day, you can still be cashing out from it.

Read Also; 15 Best Free Podcasting Software, Platforms, And Applications In 2023

List of how to make money from podcasts

  • Affiliate marketing
  • Sponsorship
  • Coaching
  • Creating a course
  • Selling Products
  • E-book marketing
  • Providing a Service
  • Offering premium Content
  • Personal branding
  • Crowdfunding & Donations
  1. Creating Courses

If you like to teach others the nuts and bolts of your subject matter, this could be your method.

In this, you’ll break things down and explain them in an entire course. This could be in video, audio, or written form, and there are a wide range of platforms out there now that can help you do it.

Two of my favorite course platforms are Teachable and Thinkific, which help you create a course in a super-simple and great-looking way.

  1. One on One Coaching

This could work for you if you’d like to get on Skype calls and talk people through processes, teaching them to live instead of online.

It’s a more leisurely start than creating an entire course since you don’t have to build anything. All you need is a booking form can take payment and schedule a time!

For this, I use Book Like a Boss. It lets you set up times in your calendar, tie that to different types of appointments and manage the whole process easier.

Related post: 11 Untapped Ways to make money from google play store in 2023

  1. Sponsorship

One problem with sponsorship is that many companies still need to be fixated on numbers rather than interaction and engagement. You and I know 500 engaged listeners are far more valuable than 5000 casual listeners.

So, if you’d like to get a sponsor for your show, choose someone that fits your topic and your audience and approach them with real stories of your generated engagement. Explain how well this can turn into conversions for their sponsorship.

Try smaller or local companies, and talk to them about how they can benefit by supporting your podcast.

For much more detail on how to set up sponsorship, check out our full article on how to do podcast sponsorship. And if you want to see it from the other side, look at the “sponsor” point of view here: Should I Sponsor a Podcast?

RELATED: How to Create an App for Free and Make Money

  1. Write an eBook

This is a popular option because a good eBook can be short, sweet, and easy to create if you know your stuff.

You can self-publish an eBook on virtually anything. Find something hot in your topic and write about it, but make sure the benefit for the reader is clear. Can you identify a problem and solve it?

Or, take the lead out of Tim Ferriss’s Book (pun intended…) and write a book summarising the ‘best bits’ from your podcast, like Tools of Titans!

  1. Sell a Product

Again, think hard about the problems your listeners face. Or better still, set up a survey and ask them. Can you create a product that will make life easier for them?

You could create a new product to tackle a problem that arises from the need of your audience. Create a product that can be a podcast for your audience and help them save time. You could call it Podbee.

It solves the problem of taking their raw audio and automating much of the production process, including publishing the final file to the web.

Because you solve that problem directly for your readers on this site and listeners of Podhub, many people sign up and use Podbee monthly.

Read: How to Make $1000 a Week: 15 Untapped Ways in 2023

  1. Sell a Service

This is a step beyond the coaching we talked about earlier. Instead of teaching them how, you can do it for them and call it a service!

A classic example is our very own Podbee Podcast–it’s a show which teaches people everything they need to know about how to run a podcast.

But, inevitably, plenty of people heard our advice and realized they didn’t have the time or the inclination to do it themselves.

So, instead, who do they ask to do it? Of course, the person they’ve just gotten to know on the podcast–us! We get a lot of clients podcast production work that way.

  1. Premium Content

Here’s a simple one, sell the podcast itself! You can’t sell the whole thing, though, since you need people to listen for free, so they get to like it enough to pay.

To solve that, some podcasters sell their back catalog. For example, keep the most recent 50 episodes free, but you have to pay to access the older ones.

  1. Sell Yourself as a Podcaster

Are there businesses in your niche that don’t have a podcast already? If you have the expertise, offer to make one for them.


If you’re a great host, you can tell a good story and have the production chops to make it sound good, then you can generate a perfect living that way. We’ve written on how to get a job in podcasting before.

In this case, your own podcast acts as a portfolio piece, showing the businesses what you can do.

  1. Crowdfunding & Donations

This one is well suited to the content creators and hobbyist podcasts. If you’ve built up a loyal listening community, ask them to help support you by pledging a small amount of money to the show regularly. We’re written about how to use Patreon in Podcasting here.

Read Also: 11 Best Paid Online Research Studies That Pay Up $150/hr In 2022

  1. Affiliate marketing

Every podcaster talks about the stuff they love, and in many cases, that includes products or services.

On Podcraft, we talk about microphones, hosting services, podcasting tools, and a tonne more. That’s just because we’re interested and know our listeners are too.

Every time you mention these products, your listeners might be interested in buying them. This is your chance to start earning some affiliate income.

Think of the products or services you love most and see if they have an affiliate program. If it’s on Amazon, that makes things easy–you can sign up for their affiliate program in just a few minutes.

If your beloved brand does sell on there, though, approach the company directly to request becoming an affiliate partner.

You can take this further and combine it with the other methods. There’s no reason not to create a free (or paid!) course or eBook with affiliate links.

Bottom Line

You know money flows in the direction of value. We hope this article adds value to you. You won’t have just to offer so much value for nothing in return anymore. There should be a good return for the value you provide.

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Covenant is a full-time SEO Content Developer and a Data Analyst. A versatile content writer and developer that is keen on developing web content strategy, writing sales copies, optimizing landing page conversion rate, and editing and proofreading content across several niches. The wall of grazes the feel of her SEO content development skills.

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