Top 10 Makeup YouTubers That are Great Influencers | List, Channels

There are so many talented people out there who have found their niche and are sharing their passion with the world. If you’re looking for new makeup inspiration, look no further than the beauty gurus on YouTube. Find the top makeup YouTubers in 2023 in this article.

These 10 makeup YouTubers on our list are not just makeup artists — they’re influencers with millions of followers and can make or break a new product before it even hits shelves.

They also have great content and are all so different from one another. It’s easy to find your favorite YouTubers when you start watching a few.

This article will introduce you to the top 10 makeup YouTubers in 2023 who are great influencers. Let’s take a look at them.

Who is an Influencer?

An influencer is a person who has power over your intended audience in your specialty or sector. Influencers are knowledgeable, respected, or insightful about a specific topic.

In marketing, influencers have a strong history. Initially, businesses relied on charismatic personalities like sportsmen and entertainers to promote their products through radio and television advertisements.

The popularity of different influencer types has increased due to the growth of social media. Influencers nowadays fall into the following groups:

  • Celebrities include athletes, pop cultural icons, and artists.
  •  Content creators, producers, and bloggers
  •  Expertise in the field and opinion leaders
  •  Micro-influencers: People who have a social media impact

Youtube influencers belong to the content creator, producers, and bloggers category.

See: Best Fitness Youtubers That are Great Influencers | 2023 List

What Defines a YouTube influencer?

A content producer who has developed expertise in a particular subject and built up a sizable following on the video platform is known as a YouTube influencer or YouTuber.

They could also establish fashion and offer details to those who, for instance, want to buy a specific item or service.

They have positioned themselves as authorities in a specific field and built a sizable online following.

These YouTubers can impact viewers because of the platform they have. As a result, businesses are turning to YouTube influencer marketing to promote their products to a large audience.

Top Makeup YouTubers

Here are our top picks on the best makeup YouTubers in 2023:

  1. Kuda Kattan
  2. Jeffree Star
  3. Bunny Meyer
  4. Nikkie de Jager
  5. Tati Westbrook
  6. Zoe Elizebeth Sugg
  7. Michelle Phan
  8. Desi Perkins
  9. Wayne Goss
  10. Rachel Claire Levin

1. Huda Kattan

Huda Kattan, an Iraqi-American YouTuber who sells cosmetics under the brand Huda Beauty, is one of the top makeup YouTubers you should know.

In addition to being the company’s creator and CEO, she has a YouTube channel called Beauty Hacks and DIY Makeup Tutorials. Her beauty suggestions have helped her get 4.04M subscribers and 175M views.

Her YouTube channel is something you should check out. Her videos are interesting and informative. 

YouTube channel

2. Jeffree Star

Jeffree Star has been a big name in the beauty industry for years and remains one of the most influential makeup YouTubers today.

Jeffree Star, also known as ‘jeffreestar’ on YouTube, is a multi-talented internet superstar. On February 15, 2006, this fashion-obsessed influencer began his career as a cosmetics artist.

Since then, he has been making and sharing videos on collaborations, life, music, reviews, and makeup. His highly successful channel has 17.4 million subscribers and over 2.35 billion video views.

You might be shocked to learn that he also founded Jeffree Star Cosmetics, which debuted in November 2014. Sharing beauty advice and tutorials has increased on his channel since the launch of his brand.

He also shares his opinion about different products that can be used for makeup applications, skincare, and hair care. 

He is one of the most popular makeup artists in the world. His videos are very informative, and he explains everything in detail so anyone can follow along easily. He also gives product recommendations, making it easier for his viewers to make their own choices based on his suggestions.

YouTube channel

3. Bunny Meyer

This YouTube makeup artist turned bizarre experience sharer first appeared on the platform on December 3, 2010, under the channel grav3yardgirl. Her upbeat nature and idiosyncrasies are why her channel is popular with the ‘Swamp Family.’ She reviews cosmetic items as well as teaches odd beauty makeup tricks.

Her unconventional style and cooperation with Tarte Cosmetics have enabled this Swamp Queen to gather 1.56 billion views and 8.35 million subscribers on YouTube.

Bunny Meyer has a wealth of knowledge when it comes to cosmetics. She has a vast range of products she reviews, from eyeshadows to lipsticks to foundations, so if you are looking for something specific, this is the channel for you.

She has a fun and bubbly personality, making her channel enjoyable. She always engages her viewers with funny commentary or interesting facts about the products she reviews.

YouTube channel

4. Nikkie de Jager

We cannot forget the Dutch beauty vlogger NikkieTutorials, who has a YouTube channel called NikkieTutorials. She is also one of the best makeup YouTubers.

She’s a YouTube star with over 13.5 million subscribers and 1.33 billion views. Success found her in 2015 when she posted “The Power of Makeup,” a YouTube video that prompted people to reveal their faces with and without makeup.

Her YouTube channel features celebrities such as Drew Barrymore and Kim Kardashian, both of whom helped her channel’s fame.

She makes videos about beauty and lifestyle topics, including fashion, hair care, and DIY projects. Her channel has 14 million subscribers, making her one of the best-known beauty vloggers on the web.

YouTube channel

5. Tati Westbrook

She’s a stunning, famous beauty influencer and an original beauty YouTuber who joined the team on November 8, 2010. She is also one of the top makeup YouTubers to follow.

On her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010, makeup fans will find tutorials, life vlogs, unbiased product reviews, and makeup challenges. 

She advises on Drugstore and Luxury Beauty Products two days a week. All these and more have helped her amass a whopping 9.28 million subscribers and 1.4 billion views on YouTube.

If you’re looking for makeup inspiration or want to see what’s hot and new in the beauty world, Tati is your girl. Her videos are not only informative, but they are also entertaining.

If you want to become more knowledgeable about makeup, we highly recommend checking out her channel.

YouTube channel

6. Zoe Elizebeth Sugg

Zoe Sugg’s YouTube channel, often known as Zoella, arose from her popularity as a blogger, prompting her to launch her profession and join YouTube on September 4, 2012. She is currently one of the top makeup YouTubers.

Since then, she has established her place among the top beauty influencers and internet fashionistas.

Her association with some of the top beauty brands, such as ColourPop, has aided her ascent to tremendous success. Her YouTube channel now has 4.81 million subscribers and over 870 million views.

She is known for being very honest about the products she reviews, whether it’s something she loves or hates. This helps other people understand what they can expect when they try something new and lets them know if it’s worth their money.

YouTube channel

7. Michelle Phan

Simply describing her as an entrepreneur and a voice actress would not be enough, as she is a well-known YouTuber and one of the best American makeup YouTubers who launched her YouTube channel on July 9, 2006.

Her YouTube channel ‘Michelle Phan’ is known for its transformative beauty tutorials and product reviews. She took a three-year hiatus between 2016 and 2019 but gained 8.89 million subscribers and 1.03 billion views. You can learn about essential beauty tips by watching her videos.

She is a famous makeup artist who has a significant following on YouTube. She has been in the industry for many years and has made a name for herself. 

She provides detailed information about using different types of products and their benefits. She also reviews makeup brands and other beauty products to help her viewers make informed decisions.

YouTube channel

8. Desi Perkins

Desi Perkins’ simple introduction into the YouTube community occurred on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye.’ She has since taken over the channel by storm, making her one of the best makeup YouTubers.

Her ascent to stardom was primarily due to two of her videos, ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial.’ She now has about 3.34 million subscribers and 250 million views.

Desi Perkins is known for being honest and open about her life and experiences in the videos that she creates. She uses this approach to help others who might be struggling with similar issues in their own lives.

YouTube channel

Also, see: Top 10 Roblox YouTubers in 2023 | Networth, Channels

9. Wayne Goss

Wayne Goss’ YouTube channel is all about beauty suggestions to improve makeup abilities, honest brand reviews, and a guide for anyone who wants to be a makeup artist.

What began on August 5, 2008, now has 3.79 million subscribers and over 508 million video views. The best part about watching his makeup tutorials is that he breaks down even the most detailed looks into simple and digestible portions, making learning easier for everyone.

He has a unique style of teaching which makes him stand out among other YouTubers. He also has a great sense of humor, making his videos fun to watch.

YouTube channel

10. Rachel Claire Levin

This YouTube celebrity is famous for her channel RCLBeauty101. She is a Philadelphia native who joined YouTube on December 14, 2010. She has amassed 14.6M members from all over the world.

Some of the content on her channel includes videos on comedy, life hacks, skits, and other makeup artists on the platform. They also get a lot of views, likes, and comments on their videos.

YouTube Channel

How to Start a Makeup YouTube Channel

After you have created your YouTube channel, here are the following steps to take to start a successful beauty YouTube channel:

Knowledge of the Market

Makeup tutorials, hauls of cosmetics, skin care products, suggestions, and other types of videos are some of the material produced minute-by-minute by the more than 45,000 YouTube channels dedicated to fashion and beauty.

An estimated 50 million individuals view more than 1.6 billion minutes of user-generated style and beauty videos on YouTube every four weeks.

Conduct feasibility and market research

Teenagers, young women, single women, married women, older women, males, and practically any business that needs a makeup artist’s services make up the demographics and psychographic makeup of individuals who require YouTube makeup tutorials.

Choose a niche in which to specialize.

The YouTube channel industry for makeup has several sub-niches. They consist of the following;

  • Tutorials and Looks for Makeup
  •  Routines and ME’s Get Ready
  •  Product and makeup reviews
  •  Discussions and Q&As
  •  How-Tos
  •  Fall/Winter fashion
  •  Summer/Spring attire

While at this, you must research and discover your significant competitors in the industry and the likely threats that may challenge you as a beauty influencer.

Pick a Creative Business Name

Many channels are available, but you must also ensure that you have the correct names.

Create a marketing strategy plan that is jam-packed with ideas.

Starting this channel and then neglecting to market it so viewers may watch it is unacceptable. You must ensure that your channel is promoted on various social media channels.

Start with good content.

Conducting extensive research is key to learning how to launch a beauty-related YouTube channel. Your entire beauty video should be planned before you press the record button.

For your content to reach your intended audience, quality is crucial. To pique viewers’ interest, you must also ensure your video looks as well as it can.

Use well-liked topics

To find out what topics are prevalent in your niche, utilize simple tools like Google Trends. Then, develop films around such subjects with a personal touch to give your audience a sense of exclusivity. This gives you a strategic advantage and puts you one foot ahead of your rivals.

Stay consistent

Frequently posting new beauty videos is the most incredible method to maintain your subscribers and expand your following. An upload schedule must be followed for your beauty channel. This will let your visitors know when to recheck your YouTube channel for fresh content.

Engage with the viewers

Utilize community postings and comments to interact with your audience. By doing this, you’ll get more likes, shares, and comments from your audience and demonstrate that you value what they say. Additionally, the suggestions made by your viewers provide you with ideas for your upcoming video.

Bring a guest to your beauty channel.

Your video will remain engaging and fresh if you collaborate with other beauty YouTubers. By working together, you give your beauty channel something extraordinary and raise your chances of gaining their audience.

Make a great SEO plan.

Comprehension of YouTube For your videos to rank in search engines, SEO is also essential. You must carry out intensive keyword research to achieve this. Then, center your content’s titles, tags, and descriptions around these keywords.

Additionally, you have to design unique thumbnails that persuade visitors to click on your films.

Employ contests/giveaways

Creating free contests with attractive prizes is a clever strategy to increase audience participation. This will encourage individuals to take part in the tournament.

Additionally, you may organize free Q&A sessions and live streaming. This will significantly increase viewership on your beauty YouTube channel. As a prize for the winner, you may give them cash or other goods.

See Also: 10 Famous YouTubers that live in Georgia | 2023

Use multi-platform marketing

Make sure to market your new beauty video when it is out actively. Without a doubt, promoting your films on additional social media sites will help your channel.

Additionally, it lets you gain followers from various websites that sell YouTube subscribers. You can utilize Twitter, Facebook, Instagram, Linkedin, and other social media sites. They all engage in a great deal of social engagement.

FAQs – Makeup YouTubers

Who is the most popular makeup influencer?

Kuda Kattan
Jeffree Star
Bunny Meyer
Nikkie de Jager
Tati Westbrook
Zoe Elizebeth Sugg
Michelle Phan
Desi Perkins
Wayne Goss
Rachel Claire Levin

Who was the first beauty influencer?

The first YouTube beauty influencer, Michelle Phan, currently serves as the CEO of one of the most prestigious makeup companies of the modern period.

Who made makeup first?

Many claims that the Egyptians were the ones who initially created cosmetics as we know them today. However, Chinese rulers in the Zhou dynasty were already employing gelatin, beeswax, egg white, and gum arabic to paint their nails gold and silver as early as the first millennium BCE.


If you want to get into makeup or learn how to do it, you should look at these makeup YouTubers.

The best thing about these YouTube influencers is that their videos are full of helpful information and tips for both novices and experienced makeup users. They also offer tutorials for beginners who want to start their journey with makeup but need help knowing where to start.

Also, these YouTubers are great at what they do; they have been doing it for years now, which means they have gained experience over time and know exactly what their audience wants from them. They never stop updating their channels with new content every day, so there is always something new for you to watch.


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