Morning Brew Review: Is it Worth it | How it Works

When I started up my business, I often check blogs, news, and listen to podcasts, to get the latest trends. Not until I came across Morning Brew, my endless search seized.

As a tech-savvy, I saw the need to read well-organized tech and business news, so I had to subscribe to the Morning Brew newsletter.

I’m writing a detailed review after 3 months of subscription, explaining what Morning Brew is, how it started, how it works, and some other significant points about it.

If you’re wondering whether or not to subscribe or if Morning Brew is worth the try, then you must read this article. Also, if you are interested in tech and business topics but don’t know how to start, read on.

However, if you want to subscribe immediately to check it out, you can do so here (it’s free!).

What is the Morning Brew?

Morning Brew is a free daily email newsletter that gathers the most important tech and business news and makes them nice bites that can be easily digested while sipping your morning coffee.

They send out emails six days a week, and its delivered before 6 am EST.

Launched in 2015, Morning Brew has grown to 1.9 million subscribers. Apart from the newsletter, they have launched 3 more that are popular:

Morning Brew has different sections of their email. They mark each major section with the topic, such as “stock market”, “real estate“, “sports”, etc.

We will explain about Morning Brew in the next chapter of this article.

How Did Morning Brew Start?

Morning Brew was brought to light by two college students; Alex Lieberman (CEO) and Austin Rief (COO) and according to LinkedIn, Morning Brew is their first startup.

Morning Brew was a small start-up but has grown to a team of +30, including writers, graphic designers, sales, developers, community managers, etc. 

In the interview with Alex on how he started Morning Brew, he said “Morning Brew started as a side project and remained so for over a year.”

It took a different shape until he left his job in September 2018 to focus 100% on the business. Austin joined him right after his graduation.

However, the “tipping point” for Morning Brew did not occur until early 2018. The newsletter increased tenfold in just a few months, and the team went from 4 to 24.

How Does Morning Brew Work?

Over the years, Morning Brew’s email has changed, and the topics they include vary every day. However, they all have the same similar structure:


Their introduction is short but quite interesting.

They usually include jokes, recommendations, or summaries of something important they posted (like the Mark Cuban podcast episode).

On the side, before the introduction, is the Morning Brew logo + the sponsorship email logo (we’ll talk more about that then).

Here is what I mean!


The first section of the email is a graph with the performance of these markets the previous day: NASDAQ, S&P, DJIA, GOLD, 10-YR and OIL.

Below are some points explaining something related + links to articles where you can continue reading about it.


The following 3 sections are dedicated to topics such as the economy, politics, COVID-19, technology, international, etc.

The structure of these sections is always the same: title, image, and news analysis. They also include useful links if you want to continue reading on this topic.

All of your emails have 1 or 2 sponsors. These are usually business related businesses like credit cards, tools, insurance, but recently I have seen more general sponsors like clothing and fitness brands.

After that, more topics and usually another sponsor are included.

“What Else Is Brewing”

There are four or five news stories from big companies and a link to continue reading on sites like Wall Street Journal, The Verge, BBC, Bloomberg, etc.

Quizzes, Bets, and “From the Crew”

The last sections vary daily, but they are generally business-related quizzes or trivia and bets or recommendations from the Morning Brew team.

Morning Brew Review: Is It Worth It?

If you ask, “should I subscribe to Moning Brew?”

Yes, you can!

If it were a paid newsletter, I would try to give a more balanced recommendation on whether or not it is worth it and who is better for it. However, it is free, and you can unsubscribe in 2 seconds. So there is no loss if you find out you don’t like Morning Brew emails.

Now that I have explained the opposing point of view, here is a positive energy: I think you should subscribe because it is a great way to stay on top of what is happening in the world of technology and business.

Who is it a good option for? I think anyone who enjoys entrepreneurship or just learning about business and how it relates to all aspects of the world, like culture, health, etc.

Morning Brew 2023 Review

Morning Brew makes staying up-to-date fun and simple, giving you everything you need to know in an enjoyable 5mins.

Here is some recent Morning Brew Review by some of their subscribers.

#1. Brianna Wolin

CEO, Find Your Ditto

Morning Brew is the best thing to hit my inbox I’ve ever subscribed to. I feel like I’ve increased my business/financial IQ at least 5x and look forward to getting it every morning. The team listens to its readers and makes worthwhile adjustments to content and layout, making it more digestible and easy to read each month.

Pros: Easy to digest, comfortable visual layout, quick financial/business news early am

Cons: Doesn’t follow stories day-to-day {onetime features}

From Hasan

I have been using Morning Brew for 6 months now and it has been amazing. It had everything I wanted from upcoming events to current and up-to-date news. Nothing compares to this amazing service.

Pros: Reliable, Good Articles, Quick and Easy, Interesting puzzles

Cons: No mobile App, No personalisation

From Kaan Pinar

I have been a subscriber of Morning Brew since 2015. They have built a community around their subscribers, expanded their writing staff and categories covered, and redesigned the newsletter to make it better with reader feedback.

Honestly, it’s fantastic. Thanks to them, I have learned what I need to know about the world from a business perspective and was always prepared for discussions/interviews. With a witty sense of humor, their stories have always been a favorite for me to read daily.

Pros: Quick, fun, and on point. Great analytical coverage of business stories. Helps understand everything from a broader perspective.

Cons: Customization of what you want to hear

From Francesco Liciaga

Student, Penn State University

Recommend for all college students looking to stay in the know of things all business.

Pros: Easy read. Wide scope of relevant topics within the markets and business space in general.

Cons: Not much cons. The Morning Brew is growing at a fast pace and most cons are just incentives to promote company growth.

Alternatives to Morning Brew

There are thousands, if not millions, of business newsletters. Some are very similar to Morning Brew, especially those from media sites like TechCrunch, The Verge, etc.

Another great alternative (actually one of my favorite newsletters) to Morning Brew is Accelerated. The topics covered are similar, but more focused on companies and startups. I like the way they also talk about small businesses, many of which are run by students. They are also working on their own articles and analyzes. However, the frequency is only one email per week, so it is quite different from what Morning Brew offers.

On the other hand, I really enjoy reading about startup and independent companies, which is why I like newsletters like Startup WatchingIndie Hackers, and Startup Curated.

We Also Recommend

Leave a Reply
You May Also Like