How Much Money Can You Make On TikTok

TikTok is a significant force in the social media industry, but it’s also super new. If you’re looking to start marketing your business on TikTok, don’t know where to start, or are just curious about what makes this platform so different from other social media platforms, you’ve come to the right place.

As the fastest-growing social platform, TikTok has become one of the most popular apps among Gen Z-ers. The rise in popularity of the social media app has sparked interest from influencers, even for those who may not have pursued TikTok in the past. The question you probably ask yourself is how much money can you make on TikTok?

The answer depends on your followers and views, but if you have many of them, there are plenty of opportunities to make money on TikTok. However, let’s start with ways and methods you can earn on TikTok.

Can You Make Money on TikTok?

Compared to other social media platforms, such as Instagram and YouTube, you can’t directly make money with TikTok by uploading content. However, you can use the platform to promote your brand or lead users to external sites to generate income.

Since TikTok users don’t get to share in the advertising revenue on the platform, you have to find other ways to earn money on TikTok. 

The key is a large audience and a specific niche. You need to have an audience relevant for advertisers who want to reach customers in your niche market. To create branded content, you need to work with influencer marketing agencies with relationships with brands that want to advertise on TikTok.

These agencies will match you with brands and negotiate deals for you. They usually take a cut of what you get paid from the brand or charge a fee for finding the deal. You can also find contacts by networking with brands directly or using an influencer marketplace like Famebit, Grapevine Logic, AspireIQ, Heartbeat, Hypetap, or TapInfluence.

Check this out: 50 Ways To Earn Extra Money On The Side in 2023

Common Ways to Earn on TikTok

A user who has no following and doesn’t post content regularly is unlikely to attract advertisers or grow a fan base. People who post videos on TikTok sign up for a creator account, which lets them add links to their profiles and lets viewers donate to them using a feature called “coins.” But TikTok doesn’t pay people for posting videos or give away a percentage of its ad revenue to creators who appear in the videos.

1. Create Sponsored Content

Sponsored content is the most straightforward way to make money on TikTok. Brands create a challenge or a hashtag, and users create content around it. TikTok’s analytics show how many views your videos get, which helps you charge brands based on engagement rates.

Brands pay influencers to create sponsored content because they want their products or services in front of people who trust the influencer’s recommendations. Sponsored content can be a one-time deal or an ongoing partnership. Regular brand partnerships can lead to other income opportunities like affiliate marketing and sponsored events.

2. Sell Products to TikTok Users

If you’re a business owner, you can sell products to TikTok users by running ads on the platform. You can use TikTok’s ad platform to create ads appearing in the “For You” or other users’ video feeds. You can also set up a shoppable store on your account and get influencers to promote your products.

To ensure people find your content, you must boost posts with hashtags, follow and engage with accounts, and create a landing page where people can connect with your brand. You may consider outsourcing some of this work if you’re already busy running your business.

3. Promote Your Services

If you have a business or a service to sell, one of the easiest ways to make money on TikTok is to promote it. Whether it’s your products or affiliate products relevant to your niche,n TikTok can be used as another platform for selling them.

How do you promote products on TikTok? It’s simple. Just post creative videos that show how they work and what they can do for people. You can even give free samples to people who share their videos using your hashtags. This allows you to grow your reach and get more sales simultaneously.

4. Grow and Sell TikTok Accounts

One of the easiest ways to make money on this platform is by growing and selling accounts. If you have a large base of followers on your account, you can sell it to interested buyers. Many people want a well-established account that already has followers.

You need to engage with your audience and keep adding exciting content so that more people follow you. Once you build a sizable following, sell the account at a premium price. The key here is finding the right niche and audience that will be easy to grow quickly in size but hard enough that it’s not oversaturated yet. Some popular niches include comedy, travel, fashion/beauty, fitness/health, pets/animals, and food.

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5. Management services

As a first approximation, you should be able to make as much money on TikTok as you could make from any other social network. If you want to make money directly, your best bet is to sign up with an influencer marketing agency. The agency will help you connect with brands that can pay you to make sponsored videos.

If the agency can’t find such clients, it may consider offering management services instead. In return for a percentage of your income, it will help you maximize the amount of money you can earn from your videos by finding ways for you to monetize them beyond direct payments. This might involve signing with a record label or setting up your store selling merchandise related to your channel.

6. TikTok Advertising

If your content has over 100 thousand fans and 500 thousand hearts per video, and if the number of views of your videos is high enough; if your audience is the target audience of companies that want to advertise on TikTok, companies may contact you directly or through TikTok.

The amount of income obtained from advertising varies depending on the popularity of the account and the number of views it receives. The more popular your account is and the more views your videos are getting; the higher your income will be from advertising through TikTok.

7. Affiliate Marketing

Affiliate marketing is when someone promotes a product on their account, and if people buy that product through their link, they get a portion of the profits.

While not every company has an established affiliate program yet, most companies have an “ambassador” program where you can reach out and ask about working with them.

Check this out: How to Start a Health Brand on TikTok | Full Details

Tips to Grow and Improve Account Engagement

Here are some tips to grow and improve TikTok account engagements:

1. Produce consistent content

Although there are tons of popular TikTok accounts out there, many of them produce inconsistent content. This means they may post one or two videos every few weeks or even months. As their account grows, they don’t have the time to continue posting frequently because they’re busy managing their brand and creating new products or services.

If you want to grow on TikTok quickly, this isn’t the right approach because the algorithm prioritizes accounts that post more frequently. Accounts that post several times per day will appear higher in other users.

2. Engage with Your Audience

Research shows that the most successful brands on TikTok engage in two-way conversations and are willing to be part of the community. So, show some love and respond to comments left on your videos. This will encourage followers to engage more with your brand.

Trending hashtags are popular on TikTok because they make it easier for users to find content. So, when you use them, you have a better chance of getting more views and engagements.

TikTok has a list of trending hashtags on its page, so you need to search for them and use them in your video’s description. Also, you can find out what’s trending on TikTok by looking at the top categories and top challenges.

4. Perfect Your Profile

Your profile is one of the most important tools to attract more views and followers. So, keep it updated. Add your TikTok username on all your social media accounts and other content channels, and ensure it’s in the description of any videos you upload to other platforms.

Include your location in your profile. This helps users find you, particularly if you’re a local business or influencer who wants to attract an audience from a specific area. Upload a high-quality profile picture.

Get creative if you want, but remember that some users will see this as a thumbnail image while watching videos, so don’t opt for something blurry or pixelated.

How Much Money Can You Make On TikTok

The short answer is a lot. Although TikTok doesn’t publicly release data about their top creators’ earnings, we’ve uncovered some numbers that give us a pretty good idea of what the most popular TikTokers make from the app.

The top TikTokers can earn $50k–150k for a successful post. Some may receive gifts and items from companies, while others may partner with brands to create content on the platform.

Most times it all depends on many factors, including the number of followers they have and how engaged their followers are.

According to Influencer Marketing Hub, some TikTok stars earn around $200 for every 100,000 followers they have. For TikTok influencers with millions of followers, that can quickly add up to thousands of dollars per sponsored post.

With that said, it’s important to remember that there are plenty of popular TikTokers who don’t make any money from their videos at least not as a result of their content. Most TikTokers are teenagers and young adults who upload videos for fun and because they enjoy sharing them with friends.

Some advertisers prefer to work with younger influencers because it helps them connect with young demographics. However, most companies and brands still want to work with influencers with large follower counts, regardless of age.

See also: How To Make Money Online Without Paying Anything: 15 Best Ways


TikTok is still working out how it will handle influencers and monetization, but we know of at least the above ways that users already use to make money. TikTok is great for creativity. And if you’re an influencer with a large following, it can be a great source of income.

The top TikTokers, who have millions of followers, can see their views translated into serious money. Estimates of the highest-earning TikTok stars vary, but some of the most popular influencers make anywhere between $50,000 and $150,000 per post.



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